PC Expo: It's the battle of the (dirt) cheap PCs

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

NEWS
Microworkz.com, a Seattle-based, PC maker has received some attention over its iToaster -- a Model T of a desktop that can do anything you like, so long as you only want to word process, surf the Net and e-mail friends. The iToaster, which is equipped with a variation of Linux and Be Inc.'s operating system, will retail for $199 (£121) when it starts selling on July 1. "It kind of sells itself," said Microworkz e-commerce marketing specialist Michael A. McNaughton, although he allowed that, at first glance, PC Expo's foot soldiers are "pensive" about what's under the hood of a $199 PC. The other ultra-bargain basement original equipment maker at PC Expo -- Vega Technologies of Emeryville, California, -- undercuts even the iToaster, with its $149.95 Buddy PC boxes. "It's very popular," said Vega CEO Arvind Patel. But there's just one catch: The Buddy is more a terminal than a computer. Whereas, with the iToaster, for $199 consumers get a stand-alone fully functional PC, the Buddy works by piggybacking on a parent PC with a Windows 98 or 95 operating system, 18MB of RAM and a processor with at least 100MHz. Patel said the Buddy, which launched in the United States in January and has clocked up more than 70,000 worldwide sales, operates as a clone of the parent or host PC -- running all its applications. "Time-sharing with your host PC is what it's doing," he said. Both the Buddy and its host can operate simultaneously. On the floor at PC Expo, the Buddy seemed to generate more interest than the sparsely populated iToaster booth, but appearances can be deceiving. Whereas the Buddy had its own red-letter booth, the iToaster was tucked away unobtrusively in a corner of Be Inc.'s booth. If you weren't looking for the iToaster, you probably wouldn't have found it. Microworkz's McNaughton said the iToaster already had "several thousand" orders; the company started taking pre-orders days ago. He also said the company is in negotiations for a deal with a parent company that owns several hotel chains that could see an iToaster plunked in up to a third of the hotel rooms in the United States. One of the iToaster's key selling points, beside the price, is the easy-to-use interface, which features 15 buttons that lead users to various Web sites and open word processing and e-mail applications. According to McNaughton, Microworkz will make a profit on the iToaster. "What's saving money on this is that we are not using Windows," he said. The company also plans to collect revenue by selling desktop button positions to Web sites. As for Be, the alternative OS developer, which has a licensing deal with Microworkz, is delighted with the iToaster. "It's good for people who wouldn't maybe buy a computer or someone who already has a computer, because it's cheap," said Lamar Potts, Be vice president of internet appliances.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

francisabigail

Acquiring when reinvention/cannibalization is too challenging for a large organization can be an excellent strategy- still, so many mergers stumble...

2 hours ago by francisabigail on Ariba buy parks SAP on Oracle's cloud turf
apexwm

All of the feedback regarding using a touch monitor for a desktop PC is right on. Several months ago, we installed a "demo" multitouch all-in-one...

8 hours ago by apexwm on Windows 8 could speed multi-monitor uptake
191706

anyone wanting to triple boot *their* own Mac

9 hours ago by 191706 on xTreme Triple Booting: Linux, Mac & Windows
SoapyTablet

Cont.. Biggest Bugbear: Win7's stop-animate-go approach to work, you develop a staggered (not in the above alchohol sense of the word) approach to...

9 hours ago by SoapyTablet on Windows 8 could speed multi-monitor uptake
SoapyTablet

Ah the joys of Windows 8 Consumer Preview... If Windows 7 was 'Vista with Lipstick', whats Windows 8? Vista with Lipstick, the morning after?...

9 hours ago by SoapyTablet on Windows 8 could speed multi-monitor uptake
daveveej

Though the metro look is quite cool on the windows mobile platform I think that think that microsoft ARE MESSING THINGS UP because what has they...

10 hours ago by daveveej on Windows 8 could speed multi-monitor uptake
Custonian

I agree, we have a few touch screen monitors in work but as Windows7 and the applications we use are not touch screen friendly (the size of the...

10 hours ago by Custonian on Windows 8 could speed multi-monitor uptake
archerthom

I find it amusing that Microsoft added the mouse, which was deemed awkward, but people were forced to use it so it stuck, and now they're saying,...

12 hours ago by archerthom on Windows 8 could speed multi-monitor uptake
BrownieBoy

Agree with other comments. Nobody's going to start reaching out to start tapping their desktop monitors with their fingers. Their arms would tire...

21 hours ago by BrownieBoy on Windows 8 could speed multi-monitor uptake
Random_Error

The only way a touch monitor would be any good is if it were horizontal on the desk, with a virtual keyboard so you could do away with that as well...

1 day ago by Random_Error on Windows 8 could speed multi-monitor uptake
JBDragon

This is just dumb! Forget that I think Windows 8 will bomb, but really, people are going to go out and buy touch Monitors now??? Just pretend...

1 day ago by JBDragon on Windows 8 could speed multi-monitor uptake
Jake Rayson

@Andy Bolstridge > Unfortunately, we need the majority to work 9-5 And therein lies the lie. I work very hard indeed for my idleness, early starts...

1 day ago by Jake Rayson on The Idle Self-employed
Burn-IT

What happens when one hosting platform "acquires data" from another? If I forced the first one to remove it, who is responsible for chasing the...

1 day ago by Burn-IT on Google picks holes in EU's 'right to be forgotten'
JohnTalich

iSpring Pro is a nice tool, that allows PowerPoint to SCORM conversion. They also have free tool, that also generates SCORM compliant courses.

2 days ago by JohnTalich on How To Convert PowerPoint To SCORM Compliant Course
aaron.sloman

I think the answer to the question requires a deeper analysis of where the income can come from who else is now competing for it, who else will be...

2 days ago by aaron.sloman on The three big questions about Facebook's IPO
Brent Pieczynski

Your correctness about Government websites not being compliant with their own websites is correct. Most criticism of other people takes so many...

2 days ago by Brent Pieczynski on Privacy watchdog to chase big companies over cookie law
Kelvyn Taylor

802.11ac does promise some tricks to improve range & reliability, but not sure how these will work in practice until I get real products to play...

2 days ago by Kelvyn Taylor via Facebook on Next-generation 802.11ac routers
mrudang009

My wife and I love our new Kindle Fire. It's lightweight, easy to use and has a great interface. The first thing I recommend anyone with a new...

2 days ago by mrudang009 on Waterstones to sell Kindles with in-store offers
mrudang009

It basically unlocks all the Android marketplace apps and unlocks the device. I am one very happy Kindle owner!

2 days ago by mrudang009 on Waterstones to sell Kindles with in-store offers
Burn-IT

Skittles with tapes and coffee cups. Old tapes so we didn't have to rewind them afterwards.

2 days ago by Burn-IT on Ten IT jobs to save up for those rare lulls