Adobe, Macromedia bow out of Macworld

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

NEWS
The twice-yearly Macworld Expo may be the biggest event in the Macintosh world, but two key developers are taking a pass on next month's show in New York. Macromedia and Adobe Systems will be absent from the show floor. The two large Mac developers have missed other recent shows, but not at the same time. Macromedia skipped the San Francisco Macworld show in January; Adobe was in San Francisco but passed up going to last year's New York event, which Macromedia attended. Beth Wickenhiser, a spokeswoman for Macworld producer IDG World Expo, confirmed Friday that "it's true they won't be attending this year. But there will be a lot of other great developers at the show". Of course, the centerpiece of the show -- Apple Computer chief executive Steve Jobs' keynote speech on 17 July -- remains. And a number of big names will be joining Apple on the show floor, including Microsoft, Hewlett-Packard, Corel and Canon. A Macromedia representative stressed that the company is fully committed to the Mac market, noting that Macromedia has recently released a number of titles for Mac OS X. "Macromedia as a company has found seminars and other methods of communicating with our customers are sometimes more effective than trade shows," the representative said. Adobe plans to continue exhibiting at the San Francisco event, which takes place each January. "Like many companies in today's economy, we've refocused our trade show resources on a few select shows that will give us the most significant return on investment," Adobe vice president Kevin Burr said in a statement provided to CNET News.com. "The West Coast show has traditionally been more successful for us, since we're able to reach more Adobe Macintosh customers." Apple was unavailable for comment. Macworld, like other trade shows, is feeling the pinch of tight corporate purse strings. "The show floor will be smaller," said Wickenhiser, who added, "We still have hundreds of exhibitors." In many cases, though, attendees are opting for smaller booths. Wickenhiser said show organizers expect attendance to be close to the 64,000 mark of last year's New York show.
ZDNet UK's Developer News Section delivers the latest headlines together with the best UK jobs, right to your browser. Have your say on all developer topics. From j2ee, to C++, from Visual Basic to Javascript plus much more. Share your experience with others on the Developers Forum. Let the editors know what you think in the Mailroom.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

JCB33

How dare film makers, artists or anybody that invests in creativity stop us pirating their works for free. I want to be able to walk into my local...

5 hours ago by JCB33 on ACTA stumbles in Germany
Moley

@GrueMaster. I prefer horses for courses rather than one size fits all. I, and I suspect most other computer users, do not really wish to have...

7 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
greycynic

The product that scares me every time I have to use it is the Office 2007 version of Excel. The first bug that I found was applying the median...

7 hours ago by greycynic on Ten flawed products that derail productivity
GrueMaster

Nice review and very informative. One thing I'd like to add (in reply to whs001's 1st question), the main reason to have the same interface from...

9 hours ago by GrueMaster on A tale of two distros: Ubuntu and Linux Mint
Frederick Wrigley

I'be been using Mint 12 since the RC came out, and I am far more happy with the Cinnamon, the Mate, and, yes (with extensions), theGnome 3...

9 hours ago by Frederick Wrigley via Facebook on A tale of two distros: Ubuntu and Linux Mint
bdantas

Excellent article. One small correction, though--although a fresh installation of Linux Mint 12 will, indeed, provide the user with a version of...

10 hours ago by bdantas on A tale of two distros: Ubuntu and Linux Mint
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

11 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

11 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Moley

For Gnome 2 die-hards, it is possible to add icons to the bottom panel (or top top panel, if you prefer) which provide the exact Gnome 2...

11 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
ramwellian

Your comments would seem pretty naive and immature. Your 'solution' appears to be, "gee, let's all just give in to the hackers and give them...

12 hours ago by ramwellian on Cloud computing security: no more oxymoron?
BugStalker

"Interesting thought ... If you installed Win7 as a dual boot on a machine that previously only had Linux, and it wrecked your Linux installation,...

12 hours ago by BugStalker on Windows 7 Declares War on GRUB
whs001

This is an excellent summary of Ubuntu and Mint and the interface differences between them. Most such articles take a very partisan position for...

12 hours ago by whs001 on A tale of two distros: Ubuntu and Linux Mint
Moley

@ewallace. Not so clear. Anyone can obtain the text, for example from here http://www.ustr.gov/webfm_send/2379. I support ACTA so long as it and...

12 hours ago by Moley on ACTA: Facts, misconceptions and questions
45283

I think WinRT is fantastic. I just wish it was an option for people that didn't want to go through Microsoft's App Store with its attendant...

15 hours ago by 45283 on Why Windows 8 needs architectural hygiene for WOA
Burn-IT

Nine people? £30m? Who's back pocket is that lot going in? And IF they say it is for new buildings, what about all the ones the government has...

16 hours ago by Burn-IT on Police set to launch three £30m e-crime hubs
ewallace

Just to be clear, nobody knows what is in the text of ACTA, here is a photograph of the text of ACTA http://twitpic.com/8h9iju as submitted to the...

17 hours ago by ewallace on ACTA: Facts, misconceptions and questions
fgvrg56

Unfortunately main issue is that ASUS is refusing to accept that they make some mistake on this version of asus Transformer prime. 1 - GPS sensor...

18 hours ago by fgvrg56 on Asus Eee Pad Transformer Prime Wi-Fi & GPS problems?
Ben Woods

@Marcus A fair question. Just talked with Archos which said it was working on an announcement for next week....

19 hours ago by Ben Woods on Archos confirms G9 Ice Cream Sandwich update schedule
Marcus Karlsson

Any update on this, considering the claimed "first week of February"?

20 hours ago by Marcus Karlsson via Facebook on Archos confirms G9 Ice Cream Sandwich update schedule
apexwm

Bill Goodrich : Just as al_langevin pointed out, with Windows Server 2008 there is no Services for Macintosh anymore. It's gone, not available....

1 day ago by apexwm on Windows Server 2008 drops the ball for Mac compatibility

Latest in Application Development