Sun puts the pressure on Windows with $25 Java Desktop

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Sun is hoping to increase the penetration of Linux on the enterprise desktop by slashing the price of its Java Desktop System, which is designed to replace Microsoft's Windows operating system and Office suite.

At the SunNetwork 2003 Conference in Berlin on Wednesday, Sun said it will provide management, support, tools and servicing at a 50 percent discount till the middle of 2004. This brings the price of the Java Enterprise System, which includes portal services, instant messaging, email and directory, to $50 per user, per year. The Java Desktop System, which enables a user to connect to a Windows environment from an entirely Linux-based interface with Star Office and Ximian, will cost $25 per user, per year.

The Java Desktop System costs $100 per employee, per year. However, if the customer already has the Java Enterprise System, the Desktop System will cost $50 per employee, per year. The temporary discount means both systems are available at half price till June 2004, which brings the price of the Java Desktop System down to $50, or $25 if the customer already has Java Enterprise.

Analysts say the company is hoping to use its recent customer wins in China to prove to potential customers in Europe and the US that this is a serious, cost-effective alternative to Microsoft's Windows.

Stephen O'Grady, senior analyst at RedMonk, believes Sun has a real chance of establishing Linux on the enterprise desktop with this package, not because of its functionality but because of its compatibility with a Microsoft environment combined with excellent value for money. "This is a very capable offering and does most of what companies want it to. But most importantly, it interoperates very well in Windows-based environments," he said.

O'Grady concedes that the Linux combination comes second to Microsoft in terms of features, but he said many of the features in Microsoft products go unused anyway: "With the desktop, Ximian and StarOffice, are they necessarily matching Microsoft feature for feature? No, they are not. But at the same time the question needs to be asked: do you really have to? And to us, the answer is no. Microsoft is the leader on a feature and functional basis, but not everybody is in to feature function. When you look at the economics of the Sun deal, it makes sense," he said.

At the Comdex trade show in Las Vegas last month, Sun's chief executive Scott McNealy revealed that Sun had signed a deal under which the China Standard Software Co. (CSSC), which is a consortium of companies supported by the Chinese government, will use the Java Desktop System. "We're going to immediately roll out the Java Desktop System to between a half million and a million desktops in 2004," McNealy said. "It makes us instantaneously the No. 1 Linux desktop player on the planet."

However, McNealy admitted this was a strategic move designed to prevent Microsoft getting hold of and locking down the lucrative Chinese market: "We're not going to make a ton of money on the desktop software," he said.

O'Grady said that the Chinese deal will play a vital role in helping companies build confidence in desktop Linux by proving the platform is up to the job: "Sun can now point to this and show it being deployed on a wide scale to a lot of users. This deal says it is possible to deploy Linux on a large scale -- it helps take away the fear of the unknown," he said.

CNET News.com's Stephen Shankland and silicon.com's Andy McCue contributed to this report.

Talkback

It looks like Microsoft's days of overcharging for software are coming to an end.

A lot of people once asked, including Microsoft, how anyone thought someone could make money from free software. A smart person (unfortuneately not me) responded, "Don't worry about the company trying to sell free software, worry about the company that tries to compete with them on price."

Put simply, Microsoft can't afford to continue charging so much of software that simply isn't worth it. Linux has shown Windows to be insecurity, unstable and poorly designed. Microsoft need to be able to undercut free software, while at the same time maintaining the high returns their investors expect. No easy task.

via Facebook 9 December, 2003 02:48
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