Bray said that in his position as technical director in the software group, he will look to incorporate blogging software and content syndication based on the Really Simple Syndication, or RSS, format in Sun's software line.
"There are some VIPs (very important persons) in Sun who are very, very hot on the whole area of blogging and syndication," Bray said. "There's a vision of next-generation technology around the intersection of RSS, XML and advanced search technologies."
Bray, one of XML's co-authors, said the new position came about during his job hunt, when he met with Sun software's chief technology officer, John Fowler, to whom Bray will report. Bray began his new position on Monday.
Although Bray does not have responsibility over any Sun products, he said Sun's Java Desktop System would be a likely recipient of his work in search and syndication. Java Desktop System is Sun's bundle of open-source desktop software, which includes Linux and the OpenOffice.org productivity applications.
"There's a corporate feeling that [Java Desktop System] isn't a first-class citizen on blogging and syndication, and it should be," Bray said.
Bray, who has been active in the debate over syndication formats, offered some comment on a proposal from Dave Winer, commonly considered the arbiter of the RSS format, to move RSS to an Internet standards body. "It's in everyone's benefit, and no one's suffering if [RSS] got some formal process around it," Bray said.
Backers of RSS have been warily eyeing advances by a rival format called Atom. Spearheaded by IBM engineer Sam Ruby and backed by Google-owned Blogger, that format is on track to be standardised by the Internet Engineering Task Force.
CNET News.com's Paul Festa contributed to this report.
