Microsoft courts programmers

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

Q&A
The success of Microsoft's Windows operating system is inextricably tied to its strong developer division. Since its founding, Microsoft has supplied programmers with the tools to build applications for Windows, the company's crown jewels.

S. "Soma" Somasegar has lived on both sides of the Windows developer fence. After working 15 years at the group responsible for building Windows, he became vice president of Microsoft's developer division earlier this year.

There's a close technical kinship between Windows and Microsoft's .Net development platform -- particularly as the company continues to heap more and more software "plumbing", such as Web services connectivity software, into Windows. And developers are instrumental to getting advanced features such as better search capabilities into commercial applications.

Somasegar's job is to keep those programmers within the Microsoft fold. His strategy is simple: give developers the tools to write code securely and faster than Java and open-source alternatives. Last month, Microsoft cast an even wider net in its developer outreach programme by announcing its Express initiative, a plan to lure amateur programmers.

Somasegar spoke to ZDNet UK's sister site CNET News.com about the company's developers, the impact of open source and how Microsoft plans to entice the development community to devote its energies to the company's next big bet: Longhorn, the next version of Windows.

Q: Should we expect Microsoft to do more code sharing for developers?
A: We are learning as we go along here. If you had talked to me two years ago and asked "are you going to share an early build of your product?" I would have probably laughed and said there is no way I would know how to do that.

We have learned a ton. As we go along the journey, so to speak, let's see what works for our customers, what makes them more effective, and let's do it in a way that makes sense for us and for them.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

Philip Charles Cohen

Read about it and weep, John Donahoe ... In addition to Visa’s V.me, there is now MasterCard’s PayPass digital wallet soon to arrive; another...

14 minutes ago by Philip Charles Cohen via Facebook on PayPal takes phone-based payments to the high street
apexwm

Leslie Satenstein : Where have you ever seen Mozilla even mention this? Firefox is the most popular browser in the GNU/Linux OS, so I don't see...

54 minutes ago by apexwm on Firefox rapid release improves Fedora Linux
songmaster

SHleG: Do you remember building a clockwork scorpion kit (I'm pretty sure I have a photo of it somewhere) — I think it was called something like...

3 hours ago by songmaster on Software with everything
Chris Wortman

Good I love Yahoo! Their search engine is getting better than Google as of late. I find more of what I want on the first page, and usually within...

3 hours ago by Chris Wortman via Facebook on Linux Mint 13 ramps up for KDE release
PatrickG

openhgs has made the point for Windows 8 multiple monitors without realising it! With Windows 7 you have to switch the mouse and so your focus...

5 hours ago by PatrickG on Windows 8 could speed multi-monitor uptake
Leslie Satenstein

Mozilla has threatened to stop supporting Linux. I guess that UBUNTU is going with another browser. I indicated that if Mozilla stops supporting...

6 hours ago by Leslie Satenstein via Facebook on Firefox rapid release improves Fedora Linux
Andy Bolstridge

Much as I abhor Microsoft's licensing practices, this is almost certainly down to purchasing IT equipment via 3rd party consultants - you get the...

7 hours ago by Andy Bolstridge via Facebook on 6 million wasted licences and £1,200 PCs: welcome to government IT
Jack Schofield

@openhgs Windows users have had multiple desktops since Linus started writing Linux. They just haven't shipped as standard because not enough...

23 hours ago by Jack Schofield on Windows 8 could speed multi-monitor uptake
Jack Schofield

@Phil at Cloud4 What, Microsoft gets £1,200 per PC and £1,622 per server? Gosh, I'm amazed....

23 hours ago by Jack Schofield on 6 million wasted licences and £1,200 PCs: welcome to government IT
craigsc

You guys have no idea what is going on at Autonomy. Autonomy could have been a much more profitable organization. The sales operations at Autonomy...

1 day ago by craigsc on HP cuts 27,000 staff as Autonomy chief Lynch leaves
Moley

How does this impact on dual or multi booting? Seems to me to more or less prohibit this, from Windows 8 anyway. Will Grub 2 recognise Windows 8,...

1 day ago by Moley on Windows 8 start-up speed forces USB boot workaround
apexwm

I don't understand why there cannot be a slight pause during the boot process so the user can press a key. Many operating systems do this, even if...

1 day ago by apexwm on Windows 8 start-up speed forces USB boot workaround
Gavin Goodman

You can now buy the Xi3 modular computer in the UK at http://www.ocdistribution.com . This can be bought with the Tand3m software, pricing and...

1 day ago by Gavin Goodman on CES 2012: Xi3 microSERV3R
Phil at Cloud4

I agree: Mike Lynch can clearly build a business and manage strategy. I suspect the exit of Mike is more likely the end of a planned handover...

1 day ago by Phil at Cloud4 on HP cuts 27,000 staff as Autonomy chief Lynch leaves
Phil at Cloud4

This is unbeleivable government wastage with only one winner... Microsoft 1 - Tax payer Nil!

1 day ago by Phil at Cloud4 on 6 million wasted licences and £1,200 PCs: welcome to government IT
Mispam

So what do you do when you can't boot into windows? Why can't I just hold Shift while I power up instead of having to boot into windows and click a...

1 day ago by Mispam on Windows 8 start-up speed forces USB boot workaround
apexwm

I've also seen that Mac OS X for Intel machines is supposed to run in VirtualBox, which would also be a nice solution. I've never tried it though.

1 day ago by apexwm on xTreme Triple Booting: Linux, Mac & Windows
dave heasman

What I wonder is why when companies are caught bang to rights in not providing contracted services, people bend over to smear the customers? Surely...

1 day ago by dave heasman on Virgin throttles broadband for high-speed customers
pjc158

Strange statement from HP regarding Mike Lynch and not capable of scaling a company. Autonomy was a $7bn purchase which started as a small company...

1 day ago by pjc158 on HP cuts 27,000 staff as Autonomy chief Lynch leaves
lojolondon

Or - possibly, they will destroy business by ensuring people do not invest where there is no return. Another socialist idea, well beyond it's...

2 days ago by lojolondon on Open Data Institute will act as biz incubator