India's salary growth threatens outsourcing

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India's salary growth threatens outsourcing
Mike Yamamoto
Staff Writer, CNET News.com
Rises in the wages paid to Indian IT workers could lead to the country pricing itself out of the offshore-outsourcing market

Eastern Europe may also become more attractive as an offshoring centre. Last September, a research report estimated that a recent graduate of a specialist university in Romania could be hired for $6,500 (£3,572) a year in software development. An additional possibility is Russia, another country that produces more bachelor's degrees in engineering than the United States.

"There is great competition for cost, and there is a view that India is getting more expensive," said Pete Foster, a research director at Pierre Audoin Consultants, which released the report. "Europe represents a good opportunity and a new area to find resources -- but it is virtually ignored by the UK."

Even if companies turn to other countries for outsourcing work, however, India's technology industry would by no means be in dire straits. Executives and analysts on both sides of the Pacific agree that India's offshoring business is far more advanced than those of other countries and has unique benefits ranging from common language to Western-like entrepreneurialism. Most Indian technology companies offer stock options and other forms of compensation linked to performance.

"India's education system and culture foster risk-taking," said George Gilbert, managing partner of the Tech Strategy Group consultancy and former market analyst with Credit Suisse First Boston. "They also have financial backing and geographic intensity in Bangalore and New Delhi."

And India's technological future is not limited to offshore services. Many executives of Indian companies believe that political changes in the last decade will help their industry become more independent and develop technologies of its own, rather than simply service those made in the United States and elsewhere. As a result, business leaders say India will become a "knowledge centre" for the global technology economy.

"India has undergone a series of reforms, opening itself to globalisation and investment, leading to innovation, opportunities and jobs for its indigenous population that heretofore never existed," the American Electronics Association said in its report. "Before these reforms, India did not welcome foreign investment, had strong protection and trade policies and questionable intellectual-property protections."

At the same time, however, politics could also have a negative effect on India's international business and work against further wage increases. Potential customers may avoid the region altogether because of recent news about terrorist calls for attacks on the sitting government of neighbouring Pakistan and conflicts along the border between that country and India.

"Eighty percent of offshoring work is done in India. It's raising the question of, 'how do I protect myself in the event of some negative catastrophe?'" said Dean Davison, lead analyst on outsourcing for the Meta Group consultancy. "Even though the risk of going offshore might not really be that much higher, there's going to be a lot of companies that go to domestic vendors just so that they have the perception of not having higher risk."

Adopting the Indian perspective
Design outsourcing relationships that yield long-term ROI
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India's salary growth threatens outsourcing
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Dell admits Indian mistake
Greenspan warns against fighting outsourcing
US 'risks losing No. 1 ranking' – Barrett
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Lastminute.com outsources to Argentina
Pros and cons of outsourcing email
Security -- can you afford NOT to outsource it?
Putting the pressure on outside suppliers
Services megadeals not quite so mega
A clause for alarm
During the past six months, outsourcing has somehow transitioned from being a rather unremarkable business tactic to a political hot potato. This has been driven principally by the cataclysmic explosion in 'offshoring' -- effectively outsourcing to another country to take advantage of cheap labour. There is a lot of strong feeling in the US and the UK on the relative merits of this practice; not least from the thousands of call-centre staff who've had their jobs relocated to Bangalore and alike.
But offshoring isn't just about call centres; leading UK travel portal Lastminute.com recently took the rather maverick decision to outsource its core Unix and database administration to a group of ex-public sector tech worker in Argentina -- a country not know for its IT prowess but with a decimated economy and a handily large percentage of the populace with dual EU passports.
But the use of cheap and undoubtedly skilled labour from less economically endowed countries is not a new phenomenon for the IT sector. The programming skills of the inhabitants of Bangalore -- India's alleged Silicon Valley but with presumably more Poppadoms and less Doritos -- have been exploited by the US and European tech companies for years with little outcry about a 'brain-drain'.
Offshoring aside, there are some perennial issues pertinent to any outsourcing discussion, such as service levels, trusting an outside organisation with precious data or indeed an entire IT operation, the tricky tendering issue, and intellectual property rights. But the public sector probably deserves a chapter all of its own. Close inspection of most outsourced government IT projects should provide a staggeringly educational example of what not to do. So to guarantee a successfully outsourced project, think yourself into the shoes of a public-sector manager and do the reverse of your natural instincts.

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