Tips for dealing with spam

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

ANALYSIS
According to the Radicate Group, worldwide corporate losses caused by unwanted, unsolicited email will approach $198bn per year by 2007. Another firm, Nucleus Research, recently conducted a number of surveys to help determine the effect of spam on employee productivity. After interviewing 117 employees at 76 US companies and 28 IT administrators responsible for managing email and other corporate applications, Nucleus Research determined that:
  • The average employee receives 13.3 spam messages per day.
  • Time spent per person managing spam ranges from one minute to 90 minutes per day, with an average of 6.5 minutes.
  • In 2003, the average company will lose one out of every 72 employees' productivity to spam.
  • Companywide spam filters reduce the productivity loss by 26 percent.
Nucleus claims that spam causes an average loss of productivity per person per year of 1.4 percent and an average cost of spam per employee per year of $874. By Nucleus' numbers, a corporation with 10,000 employees would lose nearly $9m per year in employee productivity. Add the costs of combating spam, and you quickly get to Radicate's worldwide number of nearly $200bn per year. To help combat this growing problem, Microsoft chairman Bill Gates announced on 16 June in a bulk email to 75,000 customers that Microsoft is supporting a number of antispam initiatives and is levelling 15 lawsuits against spammers in the United States and Europe. The lawsuits target spammers who target Microsoft's customers. The US lawsuits are against firms that Microsoft claims flooded its customers with more than two billion deceptive spam messages. But if you think these lawsuits alone will stem the tide of spam, think again. Gartner published a brief on 25 June, "Microsoft's Lawsuits Help but Won't Eliminate Spam", in which the firm claims that, "Enterprises and consumers may witness a reduction of spam, but it won't result from legislative actions." The article also praises Microsoft for being a leader in the fight on spam. According to Gartner:
  • "Microsoft gains widespread credibility as an anti-spam champion, which contributes directly to promoting its Trustworthy Computing initiative."
  • "Microsoft has already begun an initiative to deal with spam. In April 2003, Microsoft, AOL Time Warner, Yahoo and Earthlink formed a working committee through which they agreed to focus on best practices and technical standards for reducing spam and to pool information about known spammers, which resulted in the blacklisting of major spammers."
  • "Microsoft and other technology companies advocate self-regulation for most Internet-related issues. They fear that without proactive measures, the spam problem may result in restrictive laws around the use of email for marketing and customer service."
Why doesn't Gartner believe that the Microsoft lawsuits will have much effect on spam? It claims that "national and state regulation merely causes spammers to relay spam through offshore Internet service providers. Any lawsuits against spammers, especially those overseas, must face the complexities of establishing jurisdiction and the foreign recognition of judgments." So what's the answer to reducing spam? Gates stated in his email that, "as we develop new technologies, stemming the tide of spam will require a multifaceted approach that includes industry self-regulation, effective and appropriate legislation, and targeted enforcement against the most egregious spammers." Gartner agrees with Gates' assessment and claims that "consortia undertaking technology and research initiatives hold the most promise for slowing down spam, but it will take until at least 2006 before enterprises see the benefit." What should companies do in the meantime? Gartner offers a number of recommendations:
  • "Carefully negotiate licensing deals. The market for enterprise anti-spam products and services is already consolidating and prices will fall significantly through 2004."
  • "Evaluate multiple anti-spam approaches, such as outsourcing, appliances, and open-source software in addition to commercial licensed software."
  • "Select enterprise anti-spam products that support multiple detection methods (such as signature-based methods, heuristics, and Bayesian filtering), user management (such as whitelists, blacklists and quarantines), and granular policies."
  • "Educate users in spam avoidance techniques."
  • "Account for business practices before deploying anti-spam technologies."

Talkback

I am a private individual and I get well over 100 emails per day, ranging from offers of loans of money to offers of young females!
Something must be done about this. I use
Outlook Express on BT Broadband. It has only got worse since I went on to BT Broadband. I understand that BT is introducing a spam filter on 1 August this year.

via Facebook 29 July, 2003 22:28
Reply

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

Moley

@GrueMaster. I prefer horses for courses rather than one size fits all. I, and I suspect most other computer users, do not really wish to have...

48 minutes ago by Moley on A tale of two distros: Ubuntu and Linux Mint
greycynic

The product that scares me every time I have to use it is the Office 2007 version of Excel. The first bug that I found was applying the median...

51 minutes ago by greycynic on Ten flawed products that derail productivity
GrueMaster

Nice review and very informative. One thing I'd like to add (in reply to whs001's 1st question), the main reason to have the same interface from...

2 hours ago by GrueMaster on A tale of two distros: Ubuntu and Linux Mint
Frederick Wrigley

I'be been using Mint 12 since the RC came out, and I am far more happy with the Cinnamon, the Mate, and, yes (with extensions), theGnome 3...

3 hours ago by Frederick Wrigley via Facebook on A tale of two distros: Ubuntu and Linux Mint
bdantas

Excellent article. One small correction, though--although a fresh installation of Linux Mint 12 will, indeed, provide the user with a version of...

4 hours ago by bdantas on A tale of two distros: Ubuntu and Linux Mint
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

4 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

4 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Moley

For Gnome 2 die-hards, it is possible to add icons to the bottom panel (or top top panel, if you prefer) which provide the exact Gnome 2...

5 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
ramwellian

Your comments would seem pretty naive and immature. Your 'solution' appears to be, "gee, let's all just give in to the hackers and give them...

5 hours ago by ramwellian on Cloud computing security: no more oxymoron?
BugStalker

"Interesting thought ... If you installed Win7 as a dual boot on a machine that previously only had Linux, and it wrecked your Linux installation,...

6 hours ago by BugStalker on Windows 7 Declares War on GRUB
whs001

This is an excellent summary of Ubuntu and Mint and the interface differences between them. Most such articles take a very partisan position for...

6 hours ago by whs001 on A tale of two distros: Ubuntu and Linux Mint
Moley

@ewallace. Not so clear. Anyone can obtain the text, for example from here http://www.ustr.gov/webfm_send/2379. I support ACTA so long as it and...

6 hours ago by Moley on ACTA: Facts, misconceptions and questions
45283

I think WinRT is fantastic. I just wish it was an option for people that didn't want to go through Microsoft's App Store with its attendant...

9 hours ago by 45283 on Why Windows 8 needs architectural hygiene for WOA
Burn-IT

Nine people? £30m? Who's back pocket is that lot going in? And IF they say it is for new buildings, what about all the ones the government has...

10 hours ago by Burn-IT on Police set to launch three £30m e-crime hubs
ewallace

Just to be clear, nobody knows what is in the text of ACTA, here is a photograph of the text of ACTA http://twitpic.com/8h9iju as submitted to the...

10 hours ago by ewallace on ACTA: Facts, misconceptions and questions
fgvrg56

Unfortunately main issue is that ASUS is refusing to accept that they make some mistake on this version of asus Transformer prime. 1 - GPS sensor...

12 hours ago by fgvrg56 on Asus Eee Pad Transformer Prime Wi-Fi & GPS problems?
Ben Woods

@Marcus A fair question. Just talked with Archos which said it was working on an announcement for next week....

13 hours ago by Ben Woods on Archos confirms G9 Ice Cream Sandwich update schedule
Marcus Karlsson

Any update on this, considering the claimed "first week of February"?

14 hours ago by Marcus Karlsson via Facebook on Archos confirms G9 Ice Cream Sandwich update schedule
apexwm

Bill Goodrich : Just as al_langevin pointed out, with Windows Server 2008 there is no Services for Macintosh anymore. It's gone, not available....

22 hours ago by apexwm on Windows Server 2008 drops the ball for Mac compatibility
txtrainguy

Replying to an old topic that I'm currently facing with my CEO (who is on a Mac). Our servers are primarily Windows Servers, office is about...

1 day ago by txtrainguy on Windows Server 2008 drops the ball for Mac compatibility