Vodafone live will be available internationally with roaming, though service packages will differ across borders. "Some of the content that works here won't work elsewhere," Darby added. Vodafone has around 30 partners lined up for launch and expects over 100 by the new year. Gartner's Wood said there are "some great brands lined up", such as Namco and the Sun newspaper. An initial three month trial will mean no per megabyte download costs for early users, which will allow Vodafone gets to learn what consumers are doing before tailoring price plans precisely. Carphone Warehouse's Dunstone added: "That makes sense, giving people the opportunity to try it. It was like when Orange at first gave people SMS for free." A business equivalent of Vodafone live under the name Vodafone Mobile Office will be up and running from next month, though the company is expecting more demand for data cards and related remote working services. Vodafone live launches initially in Germany, Ireland, Italy, Netherlands, Portugal, Spain, Sweden and the UK with Australia, Greece and New Zealand to follow in the new year.
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