Boeing's sky-high Net access takes off

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

NEWS
Connect to the Internet or read the duty-free gift catalog? Aircraft manufacturer Boeing is gearing up to give that choice to business travellers. Connexion by Boeing, the company's wireless technology subsidiary, is in the midst of rolling out its in-flight Internet service, which could lead to billions of dollars in additional annual revenue for the Bethesda, Maryland-based manufacturer. Lufthansa German Airlines began trials earlier this year on a Frankfurt-US flight. British Airways will begin to offer the service starting on 18 February on a London-New York (JFK) flight. Japan Airlines and Scandinavian Airlines System will begin service in 2004. Eventually, Boeing hopes to retrofit 4,000 airplanes with servers, access points and antennas for in-flight Internet access, said Scott Carson, president of Connexion. In the future, planes will emerge from the factory with the necessary Internet-access equipment installed. "We expect to sign one or more US carriers by the end of the year," he said. One hundred fifty planes will likely be retrofitted this year for Internet service, he added, while 800 more are expected to come online in 2004. Concurrently, Intel and others will begin to build and promote Wi-Fi connection areas in airports. Wi-Fi, also known as 802.11b, is a technology that allows the creation of wireless networks with a radius of around 300 feet. To date, companies have struggled to make money off of providing wireless Internet service, but Boeing enjoys an advantage competitors haven't had: a captive, antsy audience. And boredom, Boeing executives believe, can pay. Each international-bound plane flies approximately 700 flights a year, Carson estimated. Early marketing tests show that roughly 20 percent of passengers on large planes, or 60 to 80 people, will sign up for the service, which will cost $25 to $35, or about £15 to £21, per transcontinental flight. Approximately 100 people, or nearly 30 percent of total passengers, are trying out the service on Lufthansa in the early trials. Multiplying these numbers, prospective revenue will come to $5bn to $8bn annually, depending on the variables plugged into the equation. Connexion will share service with participating airlines. Internet service for flights within the United States will cost less, said Carson, but planes on domestic routes can complete five or more flights a day. The company will also charge airlines fees for installing the system. Still, the flying Internet does currently have some kinks. This story was written on Connexion's plane to demonstrate in-flight Internet connections with a notebook containing a 1.6GHz Banias chip from Intel. The plane circled the San Francisco airport for close to 30 minutes before a connection with the satellite could be established. Once connected, downloads occurred at sub-56K speeds. My personal Hotmail account refused to open. (To be fair, others on the flight had far better luck and could download pages faster.) "The good news is that we got a connection," said Andrew Weisheit, vice president of direct sales for Connexion. "Otherwise we'd be in a cone." Making a connection
Service is established through a combination of wired, wireless and satellite technologies. Depending on the plane, passengers can plug into a standard phone jack or connect via 802.11b. Either way, the connections feed directly to an in-plane bank of servers, which authenticate users and ensure payment has been made. Many planes also will come with electrical plugs so laptops won't have to run on batteries. For now, connecting through a jack likely will be more common. National air traffic authorities have to approve specific Wi-Fi products for in-flight use. Wireless users on Lufthansa's flights, for instance, have to use loaners from the airlines. Regulatory approval, however, will likely accelerate, Weisheit said. The in-flight servers then connect to satellites orbiting the equator. Connexion specially designed the antenna the airplanes use to connect, Weisheit said, and the company is working on a more high-powered version with Mitsubishi. "It is mechanically like the same technology that links terrestrial ATM machines," he said. "The difference for us is that our ATM machines are moving at 600 miles an hour." Connections to the satellite on the current system fade out north of Iceland, he said. The coming antennas will allow planes to maintain reception for planes on polar routes above Greenland. Weisheit and others also stated that the system is robust enough to not require in-flight information technology managers. The company is part of Boeing's overall effort, kicked off in 1996, to broaden its revenue base, according to company executives. Boeing formed Connexion in November 2000. Originally, it was targeted at providing service in the United States. American Airlines, Delta Air Lines and United Airlines were investors. The decline in air traffic after 11 September, 2002, however, forced these companies to drop their equity positions in Connexion, Weisheit said.
Discover the latest developments in Wi-Fi, 3G, GPRS and other cutting-edge wireless technologies at ZDNet UK's Wireless News Section. Let the editors know what you think in the Mailroom.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

JCB33

How dare film makers, artists or anybody that invests in creativity stop us pirating their works for free. I want to be able to walk into my local...

4 hours ago by JCB33 on ACTA stumbles in Germany
Moley

@GrueMaster. I prefer horses for courses rather than one size fits all. I, and I suspect most other computer users, do not really wish to have...

6 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
greycynic

The product that scares me every time I have to use it is the Office 2007 version of Excel. The first bug that I found was applying the median...

6 hours ago by greycynic on Ten flawed products that derail productivity
GrueMaster

Nice review and very informative. One thing I'd like to add (in reply to whs001's 1st question), the main reason to have the same interface from...

8 hours ago by GrueMaster on A tale of two distros: Ubuntu and Linux Mint
Frederick Wrigley

I'be been using Mint 12 since the RC came out, and I am far more happy with the Cinnamon, the Mate, and, yes (with extensions), theGnome 3...

8 hours ago by Frederick Wrigley via Facebook on A tale of two distros: Ubuntu and Linux Mint
bdantas

Excellent article. One small correction, though--although a fresh installation of Linux Mint 12 will, indeed, provide the user with a version of...

9 hours ago by bdantas on A tale of two distros: Ubuntu and Linux Mint
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

10 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

10 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Moley

For Gnome 2 die-hards, it is possible to add icons to the bottom panel (or top top panel, if you prefer) which provide the exact Gnome 2...

10 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
ramwellian

Your comments would seem pretty naive and immature. Your 'solution' appears to be, "gee, let's all just give in to the hackers and give them...

11 hours ago by ramwellian on Cloud computing security: no more oxymoron?
BugStalker

"Interesting thought ... If you installed Win7 as a dual boot on a machine that previously only had Linux, and it wrecked your Linux installation,...

11 hours ago by BugStalker on Windows 7 Declares War on GRUB
whs001

This is an excellent summary of Ubuntu and Mint and the interface differences between them. Most such articles take a very partisan position for...

11 hours ago by whs001 on A tale of two distros: Ubuntu and Linux Mint
Moley

@ewallace. Not so clear. Anyone can obtain the text, for example from here http://www.ustr.gov/webfm_send/2379. I support ACTA so long as it and...

11 hours ago by Moley on ACTA: Facts, misconceptions and questions
45283

I think WinRT is fantastic. I just wish it was an option for people that didn't want to go through Microsoft's App Store with its attendant...

14 hours ago by 45283 on Why Windows 8 needs architectural hygiene for WOA
Burn-IT

Nine people? £30m? Who's back pocket is that lot going in? And IF they say it is for new buildings, what about all the ones the government has...

16 hours ago by Burn-IT on Police set to launch three £30m e-crime hubs
ewallace

Just to be clear, nobody knows what is in the text of ACTA, here is a photograph of the text of ACTA http://twitpic.com/8h9iju as submitted to the...

16 hours ago by ewallace on ACTA: Facts, misconceptions and questions
fgvrg56

Unfortunately main issue is that ASUS is refusing to accept that they make some mistake on this version of asus Transformer prime. 1 - GPS sensor...

17 hours ago by fgvrg56 on Asus Eee Pad Transformer Prime Wi-Fi & GPS problems?
Ben Woods

@Marcus A fair question. Just talked with Archos which said it was working on an announcement for next week....

18 hours ago by Ben Woods on Archos confirms G9 Ice Cream Sandwich update schedule
Marcus Karlsson

Any update on this, considering the claimed "first week of February"?

19 hours ago by Marcus Karlsson via Facebook on Archos confirms G9 Ice Cream Sandwich update schedule
apexwm

Bill Goodrich : Just as al_langevin pointed out, with Windows Server 2008 there is no Services for Macintosh anymore. It's gone, not available....

1 day ago by apexwm on Windows Server 2008 drops the ball for Mac compatibility