Apple shows off London shop

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The official opening will be at 10 a.m. on 20 November. The store staff are gearing up for some considerably queuing -- when Apple's first Japan shop opened, some Mac fans slept outside for two and a half days and, by the time the doors opened, the queue was three-quarters of a mile long.

The first 2,500 visitors to Regent Street will be rewarded with a commemorative T-shirt and some will be offered the chance to buy a Lucky Bag for £250, with contents -- Apple and third party products -- worth £700 or more.

Apple's retail stores brought in $1.2bn for Apple last year, with 51 million people dropping in to the shops worldwide. Cupertino has opened a new retail shop every 13 days since the first store opened in May 2001.

And London isn't the only place Apple's got its eye on for shop space. Johnson revealed that there will be two more stores opening next year in the UK: one in Birmingham and one in the biggest shopping centre in the country - Bluewater in Kent.

Johnson also said there were more European stores planned but refused to give further details. "We clearly didn't come to Europe just for the UK," he said. "You'll have to stay tuned."

Talkback

I'm a windows man, but respect Mac. I love the notion that Apple are coming to Europe, but the UK first really says something. I like these tech 'creative' guys who are there on hand and they speak multiple languages.

I wonder what Apple will do when Longhorn comes out, I'd like to see comparrisons in store then. However I believe that in London there will be a market for Apple as long as they stay cool.

via Facebook 18 November, 2004 23:11
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