HP to buy Silverwire

Topics

imaging, photo

NEWS

Hewlett-Packard has signed an agreement to buy Silverwire Holding, a software company that specialises in digital imaging systems. The company, headquartered in Zug, Switzerland, is expected to improve HP's position in retail photo and printing services, HP said in a statement on Tuesday.

Silverwire offers software for commercial photo kiosks, mini-labs, mobile imaging, personal photo management, and automated Internet ordering and printing systems. The company's lab software is compatible with Agfa, Gretag, Fuji, Noritsu and Kodak mini-labs, among others.

In May, HP announced that it would be focusing on the consumer digital imaging market, releasing more than 100 new products by the end of the year. Last March, HP purchased Snapfish.com the digital online photo service, which it now includes with its digital camera software.

Talkback

HP sells digital cameras and the corresponding printers for the home and office. For computer adverse consumers HP is planning to role out in-store-printing-kiosks in the US soon. HP has also bought the owner of the Indigo printing technology which online photo services like FotoInsight, SmugMug, Fotopoint and others use for photobook and calendar printing. But HP has recently bought the photo printer Pixaco (strong on the European Continent), thereby competing with its own customers on every level of the chain. With the acquisition of Silverwire HP gains the opportunity to assign print orders to individual retail outlets. Investors love HP building up a vertical dominance in printing, but there is still competition out there – CeWe as a photo lab; FotoInsight as an online service; IP Labs, ECCE and others as software providers. If HP tries to exploit its dominance it may shoot itself…

8 Jun 06 10:29 Reply

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