Gateway.com no longer sells Gateway PCs.
The company announced on Friday that channel partners and retail outlets, both online and brick-and-mortar, are now the only way to get the Gateway brand. In a statement, company officials said it was to fit Gateway into parent company Acer's model, which has always been heavily dependent on indirect sales.
Gateway was one of the original success stories when it came to selling PCs directly to consumers, though its business model underwent several significant makeovers before it was acquired by Acer in August 2007.
Heavy reliance on direct PC sales has fallen out of favour in the industry. The PC maker that famously made its fortune from the same model was Dell, which also ditched direct-to-consumers-only sales last year.




