AMD has responded to Intel's record €1.06bn antitrust fine from the European Commission, which followed complaints by AMD that Intel was abusing its market dominance to shut out the smaller chipmaker.
Dirk Meyer, AMD's president and chief executive, said that the ruling was an important step toward establishing a truly competitive market.
"AMD has consistently been a technology innovation leader, and we are looking forward to the move from a world in which Intel ruled to one which is ruled by customers," Meyer said in a statement on Wednesday.
In its ruling, the Commission found that Intel had used conditional rebates and other payments to dissuade PC manufacturers and retailers from using AMD's x86 CPUs.
Tom McCoy, AMD's executive vice president for legal affairs, said in the statement that the ruling would see the industry benefit from an end to Intel's "monopoly-inflated pricing" and that European consumers will enjoy greater choice, value and innovation.
Intel has said it will appeal the €1.06bn (£951m) fine, which is the largest antitrust penalty ever levied by the European Commission. Intel chief executive Paul Otellini said in a statement that his company's practices had resulted in "absolutely zero harm to consumers", and that the chipmaker did not believe it had violated EU law.
In its decision, the Commission said that Intel had made direct payments to Media Saturn Holding, owners of the giant European electronics retail chain Media Markt, to make sure the chain would stock only PCs that used Intel's x86 chips.
Speaking in a press conference following the Commission's ruling, Intel senior vice president Bruce Sewell "absolutely and categorically" denied that finding. "At no time has Intel ever paid money to a retailer or customer," Sewell said. "Intel provides discounts or incentives in the form of funds to launch marketing campaigns. At no time have there been any payments."
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Sewell also said that Intel had at no time put any conditions on the rebates it offered to computer manufacturers, another part of the Commission's findings. "There is no requirement for a customer to buy from Intel," he said. "Customers may choose to only buy from Intel, but there is no condition that the customer only buy from Intel."
Media Saturn Holding was unable to give ZDNet UK any details of payments from Intel related to the Commission's findings. "As you can imagine, Intel is one of our major suppliers, so we can't comment," a spokesperson for Media Saturn Holding said.
ZDNet UK understands, however, that Media Markt was involved in the Commission investigation and worked closely with investigators and helped them to come to the investigator's conclusions.
Commission spokesman Jonathon Todd declined to say how much Intel had paid Media Markt, but told ZDNet UK the amount paid was "irrelevant". He rebutted Intel's denial of its findings regarding the German retailer. "Intel did pay Media Markt with a view to using [Intel]," Todd said.
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