Open source 'pressuring Microsoft pricing'

NEWS

Enterprises are able to negotiate increasingly better licensing deals with Microsoft as the company fights off competition from Linux and other open-source software, according to software vendors and industry analysts.

Charles Andrews, director of public sector at Sun, told ZDNet UK that more competition has already caused prices to fall, which means government departments have more money to spend on services rather than software licences. "We are engaged with the government on a whole range of projects and the market and street price is changing as a result of competition. From a government and citizen point of view, it means they are not being ripped off," he said.

When Microsoft decided to extend support for Windows 98 in January, analysts said it was because the company was worried that both enterprise and public sector customers would consider migrating to Linux.

The UK government is paying increasing attention to the issue of Microsoft's effective desktop software monopoly, with the Office of Fair Trading having launched an investigation into government procurement practices earlier this month. The move was designed to stop taxpayers from being "ripped off" by Microsoft, according to Sun.

The OFT's analysis will be published in July and is expected to identify how procurement practices affect competition, create barriers to entry for new firms and encourage innovation. Spending on hardware and software will play a significant role in the study, especially as a number of national and local government departments, including the NHS, have been evaluating Windows alternatives, such as Sun's Linux-based Java Desktop.

James Governor, principal analyst at RedMonk, expects Microsoft to "take a hit" when it comes to profit margins and said this is a good time to negotiate a better deal. "With licensing issues, there is no way Microsoft is going to have its own way at the moment," he said. "Microsoft is and will respond to user pressure around software pricing. If users have felt in the past that they can't negotiate, now is the time because there is some real competition in desktops and that can only be good for customers."

Gary Barnett, research director at Ovum, agreed that Microsoft is finding it increasingly difficult to maintain its profit margins. "Microsoft has always publicly said it does not negotiate or do special deals on price, but the truth is that Microsoft is going to be obliged to do an increasing number of them. Linux has a crucial role in giving people choice and also [in] curbing the incredible margins Microsoft has been making out of Office," he said.

Microsoft's licensing marketing manager, Mark Buckley, denied that there are any discounts being offered, but conceded that in some cases the company provides different types of licences to "prove the value of its software". He told ZDNet UK: "We don't give discounts. We display our value. It is not a discount, it is an offer to prove our viability to market," he said. Buckley argued that licences are only a small proportion of the total cost of software and after re-training, changing hardware and altering applications, companies are better off sticking with what they have.

Eric Woods, government practice director at research firm Ovum, told ZDNet UK that it is unlikely that Microsoft will gain anything from the OFT investigation because any change would mean it loses some of its dominant in the market: "If you are in the position where you are the main beneficiary of the current system then clearly you are not that keen or have much interest in a broad range of questions that may change that status quo," he said. "It's hard to see how Microsoft might gain from this and it might provide strength to the anti-Microsoft camp."

Talkback

One is quite sure that members of the Linux camp are quite happy to help the very many members of the Microsoft camp out in this way.

via Facebook 19 February, 2004 11:19
Reply

You better believe that Microsoft is under pressure with their pricing.

Any attempt by Microsoft to suggest that they aren't offering their discounts, but are instead trying to 'prove the value of its software' is just any attempt to leave readers so confused that they don't realize that if Microsoft's products were worth what Microsoft extorts for them, then there wouldn't be any pressure to lower the price and that we would all be happy with the value we're already getting.

The proof they say is in the pudding. Microsoft are reducing their prices and it's only after companies have looked at Linux.

However you could make an argument that if you can get a discount just by considering Linux, you might be even better off using it.

Microsoft wouldn't be offering any discounts if they didn't think Linux can do the job. If Microsoft thinks Linux can do the job, then the only way Microsoft would be value for money would be if you could get Windows, Office, VIrus protection, etc. and all the server software you need for the same price as a single Linux distro (about $80.00). You've still got to pay for support anyway, so get support for Linux and have some choice over who supplies that support instead of locking yourselft further into a vendor, instead of leaving your options open.

via Facebook 20 February, 2004 04:37
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