The software maker on Tuesday announced details of a new relationship with e-commerce services provider Digital River. Under the arrangement Microsoft Plus Digital Media Edition package will be made available for download at scores of Web sites. The media software will be marketed in a handful of top US retail chains, including BestBuy, CompUSA, OfficeMax and Staples.
Plus Digital Media Edition is a set of tools meant to enhance photo, music and movie applications working with Microsoft's Windows XP operating system.
Microsoft has been selling downloads of Plus Digital Media Edition from its Web site since last year through a partnership with License Technologies Group, an e-commerce management specialist. For the most part, the company still relies on traditional brick-and-mortar retail and manufacturer distribution channels to get its products into customers' hands. Microsoft representatives said the Digital River pact will help Redmond develop future strategies for software distribution.
Several of the retail partners have already begun selling the media package through their sites, including CompUSA and OfficeMax, which both have the product listed for $19.95 (£11.10), the same price Microsoft charges at its own Download Centre.
The software giant has been expanding its download sales capabilities on several fronts of late. The company, for instance, recently signed a deal with CinemaNow to offer movie and TV show downloads through its MSN portal site. Microsoft is also expected to launch its own online digital music store later this week, putting the software giant in direct competition with Apple and its popular iTunes service.
Talkback
Did the msft representatives suggest that their future strategies would involve digital river?
"Sound of Literati" witness the powerful experience of the spoken word Xplosion
inside the Microsoft's 'Digital Media Mall':
PureTracks,TransWorld f.y.e,MusicMatch,
Napster's Platinum Radio to go and MSN's
own digital music store. Every where you
go Literati is there to tell you that Bill Gates is leveling the playing field for the small independent artist. There's nothing about
this exciting new ground-breaking media
center that's ls anti competitive; Apple iTunes needs to sign up and let the greatest show on Earth begin!