Aiming to crack down on counterfeit software, Microsoft plans later this year to require customers to verify that their copy of Windows is genuine before downloading security patches and other add-ons to the operating system.
Since last fall the company has been testing a tool that can check whether a particular version of Windows is legitimate, but until now the checks have been voluntary. Starting 7 Febuary, the verification will be mandatory for many downloads for people in three countries: China, Norway and the Czech Republic.
In those countries, people whose copies are found not to be legitimate can get a discount on a genuine copy of Windows, though the price varies from $10 to $150 depending on the country.
By the middle of this year, Microsoft will make the verification mandatory in all countries for both add-on features to Windows as well as for all OS updates, including security patches. Microsoft will continue to allow all people to get Windows updates by turning on the Automatic Update feature within Windows. By doing so, Microsoft hopes it has struck a balance between promoting security and ensuring that people buy genuine versions of Windows.
"We think that the best foundation for the most secure system is genuine software," said David Lazar, director of the Genuine Windows program at Microsoft. "We want to urge all of our customers to use genuine software. [At the same time], we want to make sure that we don't do anything to reduce the likelihood that a user will keep their system up to date."
The program, known as Windows Genuine Advantage, also offers perks to those who verify their copy of Windows. Those who do can get free software as well as discounts on other Microsoft products and services. Microsoft is upping the ante a bit, adding some additional discounts on MSN Games as well as on the company's recently announced Outlook Live subscription service to the existing list of benefits, which includes free access to the company's Photo Story 3 program.
Customers do appear to be interested in double-checking the status of their operating system. Some eight million people have been asked to participate in the program since testing began, and more than five million have taken part.
And those numbers have come with very little recruiting on the part of Microsoft, Lazar said.
"More and more we will be marketing the offers to broaden the participation," he said. "People do like free stuff."
Talkback
at last the kick i needed to make the move linux :)
Pirates won't pay up for a proper copy of Windows, they will just change to Linux where means allow. Otherwise they'll go without patching.
Consumers should start a "no pay for buggy, insecure software" initiative. I don't know why anyone would use Microsoft's garbage anyway. Maybe if Microsoft would spend more time on fixing their software and less on trying to maximize profits they could come up with something worth having on a computer. After that they might even develop something worth paying for!
"people whose copies are found not to be legitimate can get a discount on a genuine copy of Windows, though the price varies from $10 to $150 depending on the country"...
So the ethos then should be to first make sure you get a free pirated version installed on your computer, in order to get a discount to buy Windows! Brilliant idea :-p
In my profession if you can't prove it works without problems it doesn't get put into service and the client doesn't pay. Perhaps if Microsoft worked under the same constraints they might think more of getting it right for the customer.
Microsoft should be going after the distributors of so called free MSN software. Consumers are purchasing these versions oftentimes from dealers without knowing the software is 'pirated'.
MS thinks it can bully its way into complete monopolization of the software market, but it will only serve to push consumers away from its products when enough of us get tired of the constant barrage of new problems with MSN.
i realize windows is categorically an inferior product, so why doesn't someone come up with a viable alternative that will support the multitude of programs that windows does? Linux is only good for intermediate / advanced users and isnt very user friendly for anyone below that level.
It's interesting that Microsoft say that they have lost money on the pirated software. However what they neglect to mention is that the global dominance of this company and Windows has been aided by the widespread piracy of it's software. One example of this is if this software was fully priced in the far east and unavailable via piracy, it would be an enormous market which would be using Microsoft's competitors software, such as Linux. This practice is not new and has existed in many forms and is commonly known as a loss-leader.