And one compelling reason to upgrade, he believes, is Longhorn's new Active Protection feature, which recognises the presence of viruses or worms by their behavioural characteristics rather than their signatures and is also aware of whether a given machine is patched or not.
But Olivier Nguyen van Tan, chief operation officer of Pierre Audoin Consultants, believes that Microsoft will also push a fifth key tag line in the form of 'integration innovation'.
"When Microsoft started its platform strategy about three years ago, it was the first time that it had pushed the idea of integration innovation, meaning that all of its products are linked together and work together efficiently. Integration is a big pitch for Microsoft because the appeal to the market is that it means more productivity and less cost," he says.
But the big question, of course, is whether the messages around such apparently mundane, albeit useful, functionality will be enough to tempt the average customer to switch, particularly given the time and resources that such upgrades demand.
Jump warns that even a minor OS upgrade generally takes enterprises between nine and 15 months to complete, including testing and roll out, while major releases can take anything from between 12 to 18 months.
Over the next two years, organisations should try "as much as possible" to move their PCs to the latest version of Windows, which in the case of the client version means XP, because it will make migration to Longhorn much easier, explains the Gartner analyst.
Although it is currently unclear how much of a leap from XP to Longhorn it will be, Jump does expect the Avalon user interface element to make the move as tricky as it was from Windows 3.1 to 95, which involved the rewriting of many older applications.
"If you skip versions and aren't on XP, you'll have to do a big bang migration and you need a very big budget for that. Also it costs more in the long-term for a big migration," she warns.
The issue is, however, that only 32.5 percent of the total desktop installed base is currently using XP, while another 38 percent is on Windows 2000. A further 2 percent employ MacOS, 1.5 percent have Linux clients and the remaining 26 percent still use unsupported versions of Windows, including 95, NT 4 and Millennium Edition.
In short, if nearly two thirds of Microsoft's customers need to move to XP before they even consider migrating to Longhorn, it appears that the supplier has quite a major challenge ahead.
On the upside though, Quirk indicates that the OS will run on the same hardware as XP works on now, which will at least save money here, although he "won't promise that it will run on a low spec machine".
But the downside for Microsoft is that none of the analysts are advising organisations to rush into anything, recommending rather that they take a pragmatic approach and adopt the OS only where they see real business value.
"The key is to focus on the value of the upgrade. Applications that provide compelling features may make it worth moving, but you also have to think about how much it costs to do mass deployments," Macehiter concludes. "There are no hard and fast rules, so I think it will be a trickle migration and consumers will probably take it up faster than companies because they'll buy new PCs with Longhorn loaded."
On the final page, you can find an explanation of the the original 'three pillars of Longhorn', and what happenned to them in between their announcement and the current time.






Talkback
You asked, so I'll answer...
"NO" !
Microsoft products are always overhyped.
I still use Windows 98/NT and in rare cases 2000.
When Microsoft reeeeally has something that I "NEED" then I'll switch.
Until Mickeysoft shows me something I HAVE TO HAVE (as in "I" want it) I'll stick with what I have.
And since I am in charge of what my company does with computers, I will never allow anything newer from them in this building!
And since there's no such thing anymore as using Microsoft's software without them having all your info on record, I'll probably never switch over. I STILL believe I have the right to use someone's software without having to have a RELATIONSHIP with the software creator.
I don't need calls from them asking why I'm not constantly buying their lastest crap, or if I'm interested in new crap.
The only thing that's "reducing prices" are an increasing number of alternative solutions out there that certain people dont want you to know about. Let alone experience fully.
Pretty simple for me really, im a home user and although business is where ms makes its money most home users have living rooms, and that's where ms wants to expand in.
for me i want prettier graphics, of course all of the pillars as described but as long as i get vector graphics/icons and a cool and customisable new interface with stickkies then im happy
think about it xp will be 5yrs old, the way the industry has come on with mobile devices, 3d screens, water cooling, wireless and security it will be a no brainer - can't wait!!
Just switch to Linux. Make your own decisions about when and how to upgrade. Take control of your life.
I, too, am a home user. I don;lt wnat cute graphics. I want a steady OS that will run the programs I've already got and an occasional new one. And I don't want to ring up anyone for permission about anything. So I'm using win2000, but may go back to win98, because some new programs refuse to load on win2000 unless you have Service Packs installed and I don't want them either.