Privacy group shines light on Web bugs

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

NEWS
The Privacy Foundation released free software on Thursday that helps consumers detect when a site or email contains a Web bug -- a barely visible tracking tag used mainly by marketers to monitor consumer habits online. Consumers can download the software, a browser add-on for Microsoft's Internet Explorer, at the site Bugnosis. The software does not work with other browsers. The release comes as an increasing number of Web sites and marketers adopt Web bugs. Many site operators and Net advertising companies place these tracking tags on their pages to collect information -- such as which pages are being read most often -- that lets them deliver targeted information to consumers. The bugs can also be matched with cookies, electronic files stored on a PC that can contain personal information such as name and email address. Too small for readers to see, the bugs also can be more invasive -- for example, capturing a visitor's Internet Protocol address or installing pernicious files, security experts say. The Privacy Foundation's software, called Bugnosis, detects the tracking tags on a Web site and casts a blinking bug on the page to notify visitors. It also lets consumers set the browser to utter an "uh-oh" sound when a bug is found. For the proactive, the software lets people easily send an email to companies using the tags. "Our goal with the software is to reveal how Web bugs are tracking all of us on the Internet and to get companies to 'fess up' about why they are using them," Richard Smith, the Privacy Foundation's chief technology officer, wrote in his privacy tip sheet. "Any company that uses Web bugs on their site should say so clearly in their privacy policies and explain the following: why they are being used, what data is sent by a bug, who gets the data, and what they are doing with it," he added. The Denver-based foundation is working on a new version to detect the tags in e-mail in Outlook and Outlook Express. Other technology companies have created software to help consumers block the tiny tags from their PCs. Idcide, WebWasher, Adsubtract and Intelytics offer products that can either prevent Web sites from placing cookies on their computers or block Web bugs altogether. In addition, Internet tracking and security company Security Space in a monthly report identifies companies that benefit from the use of Web bugs, including online advertising networks DoubleClick and Linkexchange.com, as well as Yahoo and America Online. They can see you... Find out how and why in ZDNet UK's Surveillance News Section. Have your say instantly, and see what others have said. Click on the TalkBack button and go to the Security forum. Let the editors know what you think in the Mailroom. And read other letters.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

bordero

ike fuelband is great for every healthminded person ! to work out! theres this website called textme4free.com that you can use to text anywhere in...

5 hours ago by bordero on Nike's FuelBand wristband gamifies exercise
BrownieBoy

> I'm told it's somewhat annoying when people have their Macs stolen > and Apple stores treat the thief as the owner, but there you go. Ouch,...

7 hours ago by BrownieBoy on AMD Ultrathins to challenge Intel Ultrabooks
Moley

@kevinmchapman. OK, I acknowledge that 'most' was a gratuitous throwaway comment as an afterthought and too presumptuous. As to proof, as you...

12 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
Jack Schofield

@BrownieBoy > Works really well for thieves.... >> Nice attempt to deflect the argument by tossing in a point that's totally >> irrelevant, even...

13 hours ago by Jack Schofield on AMD Ultrathins to challenge Intel Ultrabooks
raskolnikof

fantastic that the so called piracy bills have been withdrawn. however, these anti-democracy supporters are still in the shadows so lets be alert...

14 hours ago by raskolnikof on SOPA, Protect IP support wavers in face of online protest
Tony Douglas

Please God no; teach them anything you like - thinking rationally, the uses and misuses of data, what data is and what it's not - but leave the...

16 hours ago by Tony Douglas via Facebook on Kids are the future. Teach ’em to code.
BrownieBoy

@Jack, > Works really well for thieves.... Nice attempt to deflect the argument by tossing in a point that's totally irrelevant, even it were...

1 day ago by BrownieBoy on AMD Ultrathins to challenge Intel Ultrabooks
bootlegger

Make that 13 people now - I got refused today at Manchester airport. I thought I was up to date on this legislation - I knew of the EU ruling from...

1 day ago by bootlegger on UK airport body scans will not be opt out
tinycg

Don't forget to check out apps like GoodReader or SlideShark either, they're indispensible for people on the go in presentation situations. Best...

2 days ago by tinycg on Four top iPad apps for people on the move
TerryRK

Well it seems there is something a number of us agree on. Why is the Ubuntu Unity launcher so ugly? I thought perhaps it was something to do with...

2 days ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
Freebies202

Duplicate comments are not made intentionally. Its very good to know that now you are keeping check on this problem because sometimes a commenter...

2 days ago by Freebies202 on Microsoft fixes blog comments, speeds up blogs with open source
kevinmchapman

"the very significant number of users" and "many (most) of us" - you have no evidence for these statements. It is a fact that most users are saying...

2 days ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
Marg Menzies Harrison

Another grammar faux pas is the improper use of "you". When sitting down down in a restaurant, for example, I get cringe when the waitress...

2 days ago by Marg Menzies Harrison via Facebook on 10 flagrant grammar mistakes that make you look stupid
zdnetukuser

And NOW, folks, for Canonical's next trick... Kubuntu is late. Here's a pencil. Draw your own conclusions. cf.:...

3 days ago by zdnetukuser on Linux Minterface
Moley

@kevinmchapman. The discussion here reflects the very significant number of users who really do like the traditional menu system and who wish to...

3 days ago by Moley on A tale of two distros: Ubuntu and Linux Mint
kevinmchapman

Er, no... It is an efficient means of finding the application/file/setting you need in one place. The icons are a simply a fallback for when you...

3 days ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
TerryRK

Isn't the provision of a text based search an admission by the developers that the mass of icons approach does not work? I don't need to use a...

3 days ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
kevinmchapman

"Unity and GNOME 3 both abandon the old text-based cascading menus in favour of a graphical icon-driven system." Point truly missed. Both use a...

3 days ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
TerryRK

whs001 - Thank you, I'm glad you liked the article. I absolutely agree with you on your first point. I should perhaps have made it clearer that...

3 days ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
Dennis Nilsson

If we allow corporate interest to dictate the way our government circumvents due process against foreign entities then we should accept the same...

3 days ago by Dennis Nilsson via Facebook on ACTA stumbles in Germany