Putting a price on Net music

NEWS
Record companies and Internet radio broadcasters will start a long-awaited round of hearings on Monday, aimed at setting the ground rules for the burgeoning online radio business. At stake is whether the free music services that have drawn millions of listeners during the past few years -- including such sites as AOL Time Warner's Spinner.com, MTVi's SonicNet and MSN's music service -- can remain free. For several years, the companies have operated their online stations without a clear idea of how much money they would ultimately have to pay for the music they broadcast 24 hours a day. Now that price tag will finally be set, and with it the fate of one of the only commercial features of the online music landscape that has demonstrated significant popular support. "We've been asking Webcasters to run their businesses for years without knowing what their basic costs are," said Eric Sheirer, an analyst with Forrester Research. "It's still far from clear that the way we've been thinking about Webcasting over the past few years will actually produce a sustainable business." Traditional radio stations that put their broadcasts online are also covered by the upcoming hearings, although big radio conglomerates, such as Clear Channel Communications are challenging that status in courts. They say that because they're just putting their ordinary stream online, they shouldn't have to pay new royalties. The US Copyright Office ruled otherwise, late last year, however. A decision in the broadcasters' appeal is expected sometime in the next several months. In the meantime, many radio stations have shut off their online components, also citing a royalty dispute relating to payments for actors in commercials. In the menagerie of online music services, Webcasting is a many-headed beast. The term covers companies such as AOL's Spinner, which provides access to a huge number of pre-programmed music streams. There are services, like Launch.com and MTVi, which allow listeners a little more control in choosing which artists they want to hear (and when), and even traditional radio stations that have decided to broadcast simultaneously online. Their services are catching on, despite troubles on the business side. According to audience measurement firm, Arbitron, 20 percent of people in the United States had listened to Internet radio stations by September 2000, the last date for which audio-only figures were available. Although many of these companies are itching to experiment with new kinds of personalization features and custom stations, they are hemmed in by a set of laws and regulations passed by Congress in 1995 and 1998. These dictate that the companies can have access to all the music in the world, without asking for permission from record companies and artists, but that they can't provide much in the way of interactive, music-on-demand services. These same rules, passed as part of 1998's controversial Digital Millennium Copyright Act, also set down basic guidelines that require Webcasters to pay record companies and artists for the right to play music online. This so-called performance right was a relatively new creation, because radio stations in the United States do not have the same obligation when they broadcast music over the airwaves. But because Congress didn't set the actual price for these royalties, noting only that it should be a market rate, the two sides have been tussling ever since. Webcasters have agreed that they will pay retroactive fees dating back to October 1998, but many of the largest have been operating without paying any royalties since then. "These companies are starting up new businesses," said Hilary Rosen, chief executive of the Recording Industry Association of America -- the group that has led negotiations for the record companies. "We just want them to pay for the supplies for their businesses." The last few months leading up to next week's hearing have only gotten more bitter. The RIAA sued a handful of the leading Webcasters last month, charging that they weren't playing by the rules set out by Congress. Two of these companies have settled, while suits remain outstanding against the rest, muddying the legal waters even further. Even now, several years into the negotiating process, a vast gulf separates the two sides' proposed price tags. Webcasters, represented by the Digital Media Association (DiMA), and led most notably by AOL Time Warner and Viacom's MTVi, are offering to pay 0.15 cents per listener, per hour, to the labels and artists. They say that's comparable to what radio stations pay songwriters for the rights to broadcast music, which is the best analogy for what's happening on the Web. The RIAA and artists' groups want Webcasters to pay 0.4 cents per song streamed, per person listening, or else 15 percent of company revenue. They say this is based on fair market prices arrived at between "willing" buyers and sellers -- the standard set by Congress -- with the prices derived from deals already made privately with 26 companies. With the exception of Yahoo and MusicMatch, which cut its deal with the RIAA, only after being sued last month, few of these companies are household names. Many are business-to-business sites, aiming to license their services to others. Several have gone out of business. Only a few Webcasters dealing directly with the public are still in operation. Rosen noted that it wasn't licence fees that drove the companies that have disappeared out of business, and it is true that online music companies in general have had a poor survival rate in recent months. "Bandwidth fees cost far more than the licences," Rosen said. But the Webcasters say the fees outlined by the record companies would make it all but impossible for small companies, or those who are independent from the record companies themselves, to operate. "If they get the prices they're asking for, there's not an economic business model here unless you own the (copy)rights," said Jon Potter, executive director of DiMA. The actual aggregate dollar figures associated with these numbers are hard to get at, since many of the largest companies don't let on how many listeners they have, or what their audio revenues are. But some sense of the scale can be gained by looking at AOL, probably the largest service, which serves up about 160 million songs per month. Under the recording industry's proposal, that means that AOL would have costs of about $640,000 (£450,000) a month, or $7.68m (£5.4m) a year, even before it pays for the relatively more expensive bandwidth costs. Under the DiMA proposal, that figure would be closer to $21,000 (£14,722) a month, or about $256,000 (£180,000) a year. Monday's hearing will be the beginning of a process that could last another six months. The record companies, Webcasters, artists and radio stations will meet in front of a three-member panel of independent arbitrators assigned by the Copyright Office. Those hearings are expected to last several months, and then the arbitrators must make their decision by six months from Monday. The Copyright Office then has another 60 days to certify the final price tag. Either side could then appeal the decision, although courts are generally reluctant to overturn the results of this type of arbitration procedure. The Internet is changing the face of the music industry forever. Find out more in ZDNet UK's MP3 News Section. Have your say instantly, and see what others have said. Click on the TalkBack button and go to the Napster Debate. Let the editors know what you think in the Mailroom. And read other letters.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

bootlegger

Make that 13 people now - I got refused today at Manchester airport. I thought I was up to date on this legislation - I knew of the EU ruling from...

38 minutes ago by bootlegger on UK airport body scans will not be opt out
tinycg

Don't forget to check out apps like GoodReader or SlideShark either, they're indispensible for people on the go in presentation situations. Best...

3 hours ago by tinycg on Four top iPad apps for people on the move
TerryRK

Well it seems there is something a number of us agree on. Why is the Ubuntu Unity launcher so ugly? I thought perhaps it was something to do with...

8 hours ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
Freebies202

Duplicate comments are not made intentionally. Its very good to know that now you are keeping check on this problem because sometimes a commenter...

17 hours ago by Freebies202 on Microsoft fixes blog comments, speeds up blogs with open source
kevinmchapman

"the very significant number of users" and "many (most) of us" - you have no evidence for these statements. It is a fact that most users are saying...

1 day ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint

Another grammar faux pas is the improper use of "you". When sitting down down in a restaurant, for example, I get cringe when the waitress...

1 day ago by via Facebook on 10 flagrant grammar mistakes that make you look stupid
zdnetukuser

And NOW, folks, for Canonical's next trick... Kubuntu is late. Here's a pencil. Draw your own conclusions. cf.:...

1 day ago by zdnetukuser on Linux Minterface
Moley

@kevinmchapman. The discussion here reflects the very significant number of users who really do like the traditional menu system and who wish to...

1 day ago by Moley on A tale of two distros: Ubuntu and Linux Mint
kevinmchapman

Er, no... It is an efficient means of finding the application/file/setting you need in one place. The icons are a simply a fallback for when you...

1 day ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
TerryRK

Isn't the provision of a text based search an admission by the developers that the mass of icons approach does not work? I don't need to use a...

1 day ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
kevinmchapman

"Unity and GNOME 3 both abandon the old text-based cascading menus in favour of a graphical icon-driven system." Point truly missed. Both use a...

1 day ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
TerryRK

whs001 - Thank you, I'm glad you liked the article. I absolutely agree with you on your first point. I should perhaps have made it clearer that...

1 day ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
Dennis Nilsson

If we allow corporate interest to dictate the way our government circumvents due process against foreign entities then we should accept the same...

1 day ago by Dennis Nilsson via Facebook on ACTA stumbles in Germany
GHar123

I totally dislike pirating of works, I fear that artists will be deterred from creating works if they think that they are going to get ripped off....

1 day ago by GHar123 on ACTA stumbles in Germany
JCB33

How dare film makers, artists or anybody that invests in creativity stop us pirating their works for free. I want to be able to walk into my local...

2 days ago by JCB33 on ACTA stumbles in Germany
Moley

@GrueMaster. I prefer horses for courses rather than one size fits all. I, and I suspect most other computer users, do not really wish to have...

2 days ago by Moley on A tale of two distros: Ubuntu and Linux Mint
greycynic

The product that scares me every time I have to use it is the Office 2007 version of Excel. The first bug that I found was applying the median...

2 days ago by greycynic on Ten flawed products that derail productivity
GrueMaster

Nice review and very informative. One thing I'd like to add (in reply to whs001's 1st question), the main reason to have the same interface from...

2 days ago by GrueMaster on A tale of two distros: Ubuntu and Linux Mint
Frederick Wrigley

I'be been using Mint 12 since the RC came out, and I am far more happy with the Cinnamon, the Mate, and, yes (with extensions), theGnome 3...

2 days ago by Frederick Wrigley via Facebook on A tale of two distros: Ubuntu and Linux Mint
bdantas

Excellent article. One small correction, though--although a fresh installation of Linux Mint 12 will, indeed, provide the user with a version of...

2 days ago by bdantas on A tale of two distros: Ubuntu and Linux Mint