Has the PC business picked up since last year?
Yes. We have seen very healthy growth for both desktops and notebooks. We're very pleased with our current situation. If you look at the past 10 years in the PC market, key players are disappearing, but still, new processors and features are coming, and the market continues to grow. So there is still an opportunity for us. PCs are also getting more diversified with entertainment features.
Is price a big issue?
Price remains an issue, but offering different features is important in this category. If you look for only market share in the low end, it could be a very dangerous. If you don't have products that stand out and sell through, you could end up with excess inventory, a key issue in the PC industry. Managing operations is very important here. We're not always looking for market share in this business, but the important thing is to keep it healthy and profitable. Looking for market share means going after the low end of the market, which makes it more difficult to make a profit.
Sony helped launch a new music service and said others are on the way. What will the criteria be in deciding what kinds of new services start and which are worth offering?
Each of the three businesses -- Sony Music Entertainment, Sony Pictures Digital and Sony Electronics -- is part of a group but is operated independently based on its own budget and profit expectations. First of all, it would have to make sense for each business, and an investment would have to make sense in both the short term and the long term. Based on these criteria, management would have to decide.
