The consumer electronics giant announced two products late Wednesday: the $400 (£220) 20GB Network Walkman NW-HD1 and the $500 40GB Vaio Pocket VGF-AP1L. Both players will be available in autumn for use with the Sony Connect music download service, which was launched in May. The devices and the service will make Sony the latest to compete with Apple's iPod and iTunes products. Sony's belated arrival compares poorly with its historical leadership position in the portable music player business, said Susan Kevorkian, an analyst with research firm IDC.
"The industry has been waiting for them to come out with jukebox devices," Kevorkian said. Apple launched its iTunes music download service and iPod devices in April 2003.
Sony's new players join a growing list of devices that can be used with the Sony Connect music service, which executives feel gives them a larger target audience.
"We have the broadest array of portable audio products... we have a complete line of devices at different prices for different lifestyles, collectively leaving us in a strong position," said Rick Clancy, senior vice president of corporate communications at Sony Electronics.
Even the two new devices target different types of consumers. At the current prices, Sony's new players are high-end devices.
The Vaio Pocket is for the enthusiast who is looking for a media player, Clancy said. The device's 2.2-inch colour screen allows consumers to display photos and album covers while playing music. Consumers will also be able to offload photos from a Sony Cybershot digital camera to the device, making it a repository for digital content other than music. The device will connect to a PC or camera via a USB 2.0 connection. The device will come with a lithium-ion battery and a LCD remote control that attaches to headphones. The Vaio Pocket will be available in September.
The Network Walkman comes with 256MB of flash memory along with its 20GB 1.8-inch hard drive. It weighs less than 4 ounces. It also uses a USB 2.0 port to connect to a PC. It comes with a jog dial button for navigating its monochrome LCD screen. It will be available in mid-August.
Both devices use Sony's ATRAC3 music format and also play back MP3, WAV and WMA audio formats. The Network Walkman will hold up to 13,000 songs, while the Vaio Pocket will hold 26,000, according to Sony.
Talkback
Waste of time - these units will be dead soon, i already have a free mobile phone with MP3 and 1/2 gb memory.
Don't think i'd fork out for one again bought one in 2000 but theyu wern't about then ,
I agree. What with the advent of the camera, MP3 player, FM radio and watch, why do we need another device to carry around when we've already got mobile phones with it all!?
In a summary, Dead Duck. Too late to the market and proprietory file formats? no thanks. You would have thought that the amount of time Sony has had to think about this product they would realise people don't want to be locked in,
And as others have said mobiles phones now give you the facility to play mp3's which it seems this one doesn't.
This article is factually incorrect. The Network Walkman doesn't play MP3 etc - it requires you to *convert* all other formats and load them on to the thing with SonicStage.
Anyone fancy doing that with 20 gig's worth? Didn't think so.
What's the big deal about converting? If you illegally downloaded mp3s and just want to play them back, sure it might be a pain to convert all of them.
But if you buy your music or pay to download, the format doesn't matter as the program rips fast and transfers fast.