Consumer electronics chain store Dixons is to stop selling video recorders because of the rise in popularity of DVD technology.
The store, which has sold VCRs for 26 years, said that DVD sales had damaged VCR revenue to such an extent that by Christmas the machines would no longer available in their shops.
"We're saying goodbye to one of the most important products in the history of consumer technology," said John Mewett, marketing director at Dixons. "The video recorder has been with us for a generation, and many of us have grown up with the joys -- and occasional frustrations -- of tape-based recording. We are now entering the digital age and the DVD technology available represents a step change in picture quality and convenience."
Dixons said that that demand for VCRs had fallen since the middle of the 1990s, while sales of DVD players have grown seven-fold in the last five years, outselling VCRs by 40 to one.
The VCR first hit the shops in the 1970s, when two companies (Sony with its Betamax system and JVC with its Video Home System (VHS)) were racing to perfect incompatible cassette formats, which became a battle for the dominant format in the 1980s. VHS won the fight and by 1985 it had become the standard for video cassette recorders. In 1988 Sony stopped making Betamax machines for the UK and started production of its own VHS recorders.
Between 1980 and 1990 the worldwide market for VCRs went from 10 to 200 million units and by 2002 almost 90 percent of UK households owned one.
DVD recorders can be bought from around £150 and DVD players for as little as £25.
Talkback
End of an era but now DVDs do everything VCRs do. We don't need them anymore.
If only DVDs weren't so damned delicate. "Boo hoo! I got a scratch, so now your DVD player is going to go into conniptions!" Technological advancements seem increasingly to forego robustness for gimmickry.
GD
End of an era perhaps but there is one other factor which Dixons don't want to admit: VCRs are now so cheap and so reliable that they aren't able to sell overpriced extended warranties on them.
Therefore there is minimal profit on them. In fact there's minimal profit on anything that isn't their own make that goes without an extended warranty.
When a new video costs £65 why would anyone want to pay £99 for a 3 year warranty which isn't even from the manufacturer?
DVD recorders are still complex and expensive devices so Dixons think that it would be far more likely that someone will buy an extended warranty with one of those.