As Hollywood readies its new and controversial high-definition DVDs, at least one major studio is leaving some of the most advanced parts of the new disc formats on the table in favour of technology that's more than a decade old.
That could mean disappointment for some of the tech industry's biggest names, particularly if other studios follow suit. Companies such as Microsoft and Apple have been betting that their work on advanced video software formats, called "codecs", will help them sell their own products.
It's a little-known but equally intriguing subchapter in the year-long fight between Blu-ray and HD DVD, two incompatible hardware technologies for high-definition DVDs, backed, respectively, by consumer-electronics manufacturers Sony and Toshiba.
Video codecs (a contraction of "coder-decoders") are important because they determine what quality of video can be squeezed into a given amount of digital storage space, or can be sent over a DSL or cable television line. The codec is an essential part of a DVD.
Microsoft surprised many two years ago when it submitted its Windows video technology, called VC-1, to technical standards bodies in hopes of seeing it appear on the new DVDs. Other technology giants hold patents in a rival advanced format called MPEG-4 AVC.
Last week, studio giant Sony Pictures quietly voted for "none of the above", and took a swipe at the new codec formats. The new advanced codecs aren't immediately necessary for discs released in Sony's high-capacity Blu-ray format, Sony Pictures executives said in an interview with ZDNet UK's sister site, CNET News.com, and the studio would instead use the 11-year-old MPEG-2 video codec used on today's DVDs.
"Advanced (formats) don't necessarily improve picture quality," said Don Eklund, Sony Pictures' senior vice-president of advanced technology. "Our goal is to present the best picture quality for Blu-ray. Right now, and for the foreseeable future, that's with MPEG-2."
None of this alphabet soup of acronyms is likely to mean much to the average consumer. Once the discs come out, it will be a matter of matching a Blu-ray disc with a Blu-ray player, or an HD DVD disc with an HD DVD player. The discs should play as simply as they do today, no matter which underlying video format is being used.
But the studios' decisions could mean a great deal to companies that have invested heavily in creating or supporting the new video technologies. Microsoft has been betting that the adoption of its advanced video format by Hollywood studios, cable networks and satellite TV companies will help Windows-based devices capture a bigger share of the home entertainment market.
On another side, Apple and many other multimedia companies have put considerable weight behind AVC, the advanced standard ratified by the Moving Pictures Experts Group — MPEG — which created MPEG-2 in 1994.
Why does it matter?
The new, advanced codecs are much better than MPEG-2 at squeezing high-quality pictures into small packages. As Sony Pictures notes, they don't...
Talkback
Whatever Sony comes up whith no ONE will bye it..So expect it to be a very big flopp...I have talked to plenty of people on the internet and the boycot on Sony still is going strong. Ones you make the consumers your enemyes your company have lost it focus.
But Sony is not alone. As long as the media business provides whith crappy drm formats the music business in big is doomed. 50% decrese of CD sales in Swden...yea take that bite SONY BMG , Riaaa , Microsft (creates the drm software) and all other idiots out there...While p2p seems to increase in use..not the opposite...So what is the next move...to include some goverment control like stasi in EU...well go ahead. Everyone will just go to ecncryptet and non traceable service and then the control is absolutly pointless...
When you dig a hole for others you can fall in yourself...
think Sony is on the right track here. keep it simple. current software on win/lin is able to play MPEG2. you just need a blu-ray compat drive.
about SONY BMG, well that is just a part of a very big company. And they have been naughty, to put it mildly..
If Sony actually learned something here, its been for the best, I guess