Five cloud computing myths exploded

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

ANALYSIS

Cloud computing is one of the most overhyped phenomena to have hit the IT industry in a long time. It is a business model that definitely has its advantages. The trouble is vendors of all sizes and stripes are so desperate for a piece of the cloud action, they are willing to blur distinctions and fudge definitions for their own ends.

Their headlong pursuit has saddled cloud computing with so many misconceptions that it is sometimes difficult for customers to make informed business choices. ZDNet UK has looked at the most common myths, and debunks five of them here.

Myth 1: Cloud equals SaaS, grid and utility computing

The term 'cloud computing' has been hijacked by anyone wanting to make a service sound hip and interesting. Jumping on the latest bandwagon is a favourite pastime in the technology industry, but in this case it is creating confusion among customers, who are unsure what they should be asking for or what they're likely to get for their money.

So to clarify: cloud computing is a form of outsourcing by which vendors supply computing services to lots of customers over the internet. These services can range from applications, such as customer relationship management, to infrastructure, such as storage and the provision of development platforms.

The services are provided by massively scalable datacentres running hundreds of thousands of CPUs as a single compute engine, using virtualisation technology. That approach means workloads are distributed across multiple machines — which can also be located in multiple datacentres — and capacity can be allocated or scaled back according to a customer's needs.

Moreover, because applications are multi-tenant in nature — multiple instances of the same package that can be executed on the same machine — system resources can be shared among a large pool of users, which reduces costs.

Software-as-a-service (SaaS) is one of cloud's most recognised manifestations, but strictly speaking it is a subset of the category because not all offerings are massively scalable. This means that, while some SaaS offerings are cloud, cloud is not SaaS.

Grid computing, on the other hand, comprises a networked cluster of heterogeneous, loosely coupled machines. These machines work together to solve a single, generally scientific or technical problem that is either CPU-intensive or requires access to large amounts of data.

The clusters may be located either within a single organisation or form part of a larger-scale public collaboration between many organisations, but each machine runs software that apportions pieces of a program to be processed. This means grid does not provide customers with an outsourced service but rather a way of clustering disparate machines to harness idle compute power.

Utility computing, meanwhile, refers to the packaging of computing resources as metered or subscription services in a similar fashion to those provided by water or gas companies. As a result, cloud can be purchased in an utility computing format, but the one is not predicated on the other.

Talkback

"It's stupidity. It's worse than stupidity: it's a marketing hype campaign. Somebody is saying this is inevitable--and whenever you hear somebody saying that, it's very likely to be a set of businesses campaigning to make it true."

Whether you like it or not, RMS has the uncanny knack of being right.

dogStar 3 February, 2009 14:38
Reply

I would take issue with the suggestion that multi-tenant applications means "multiple instances of the same package that can be executed on the same machine"; that's virtualisation, and doesn't require any particular magic at all. However it is grossly inefficient from an operational viewpoint - it means if I have 1000 customers for my cloud-based Exchange service (e.g.) I have to separately manage 1000 instances of Exchange.

A true multi-tenant application is a *single* instance application, albeit horizontally scalable on a massive scale, which is aware that there are multiple distinct entities using it and which is able to create very robust chinese walls between them, as well as effectively manage their resource utilisation. From the customer's perspective it's the same as virtualisation, insofar as it appears to him that he has exclusive use of the application instance, but from the service provider's perspective it scales much much better. There's only a single instance to manage, and I don't have to worry about how to distribute resources amongst the various instances. When I add more capacity its available to be shared by all customers (subject to whatever QoS policy I may apply to individual customers). These aspects are critical for keeping the costs down.

bluebook 11 February, 2009 10:24
Reply

I don't think I said that multi-tenant was virtualisation, but thanks for your extended explanation anyway.

CathEverett 17 February, 2009 11:55
Reply

For cloud computing to be a reality doesn't the service have to be application blind? If I were a company with either a massively peaky application - a disaster information website, serving Olympics facts and figures or organising annual pilgrimages for example - or use of it was growing/declining very fast at an unpredictable rate then the idea that I could purchase server capacity as a commodity would be very attractive.

If I had to make changes to my application in order to do so this attractiveness might disappear?
It seems to me that cloud computing might be a right choice if a) I was setting out to build a new application from the ground up and b) that application was relatively simple with a largely undifferentiated set of uses.

Anything complex with legacy stuff, web stuff and other technologies - database, .net and so on - all mixed in (pretty much standard these days) might not fit the cloud concept very well, if at all?

Briesmith 31 January, 2011 09:30
Reply

Since the Network Cloud Service providers had to build buildings that had high-quality power and were physically secure, it made sense for them to begin to offer data center space for these emerging consumer application cloud services. In the early days it made more sense for Google to use Savvis to provide data center space. Today, companies like Twitter, Facebook and OpenTable continue to rely on data center services provided by companies like Savvis, NTT, Terremark, and others. Of course, anyone who becomes a student of the cost of computing comes to realize that the cost of power is a big driver. As a result, anyone who needs space for 100,000+ computers (e.g., Google, Amazon, Microsoft) is building data centers located near low-cost and reliable power.

marcellarhughes 4 April, 2011 03:39
Reply

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

Jason Burchell

seriously now. I've only bothered to read a small bit of the comments. do me and the rest of the world a favour. stop saying it does not work or...

2 hours ago by Jason Burchell via Facebook on Music industry negotiating over 24-bit downloads
Philip Charles Cohen

Read about it and weep, John Donahoe ... In addition to Visa’s V.me, there is now MasterCard’s PayPass digital wallet soon to arrive; another...

6 hours ago by Philip Charles Cohen via Facebook on PayPal takes phone-based payments to the high street
apexwm

Leslie Satenstein : Where have you ever seen Mozilla even mention this? Firefox is the most popular browser in the GNU/Linux OS, so I don't see...

7 hours ago by apexwm on Firefox rapid release improves Fedora Linux
songmaster

SHleG: Do you remember building a clockwork scorpion kit (I'm pretty sure I have a photo of it somewhere) — I think it was called something like...

9 hours ago by songmaster on Software with everything
Chris Wortman

Good I love Yahoo! Their search engine is getting better than Google as of late. I find more of what I want on the first page, and usually within...

9 hours ago by Chris Wortman via Facebook on Linux Mint 13 ramps up for KDE release
PatrickG

openhgs has made the point for Windows 8 multiple monitors without realising it! With Windows 7 you have to switch the mouse and so your focus...

11 hours ago by PatrickG on Windows 8 could speed multi-monitor uptake
Leslie Satenstein

Mozilla has threatened to stop supporting Linux. I guess that UBUNTU is going with another browser. I indicated that if Mozilla stops supporting...

13 hours ago by Leslie Satenstein via Facebook on Firefox rapid release improves Fedora Linux
Andy Bolstridge

Much as I abhor Microsoft's licensing practices, this is almost certainly down to purchasing IT equipment via 3rd party consultants - you get the...

13 hours ago by Andy Bolstridge via Facebook on 6 million wasted licences and £1,200 PCs: welcome to government IT
Jack Schofield

@openhgs Windows users have had multiple desktops since Linus started writing Linux. They just haven't shipped as standard because not enough...

1 day ago by Jack Schofield on Windows 8 could speed multi-monitor uptake
Jack Schofield

@Phil at Cloud4 What, Microsoft gets £1,200 per PC and £1,622 per server? Gosh, I'm amazed....

1 day ago by Jack Schofield on 6 million wasted licences and £1,200 PCs: welcome to government IT
craigsc

You guys have no idea what is going on at Autonomy. Autonomy could have been a much more profitable organization. The sales operations at Autonomy...

1 day ago by craigsc on HP cuts 27,000 staff as Autonomy chief Lynch leaves
Moley

How does this impact on dual or multi booting? Seems to me to more or less prohibit this, from Windows 8 anyway. Will Grub 2 recognise Windows 8,...

1 day ago by Moley on Windows 8 start-up speed forces USB boot workaround
apexwm

I don't understand why there cannot be a slight pause during the boot process so the user can press a key. Many operating systems do this, even if...

1 day ago by apexwm on Windows 8 start-up speed forces USB boot workaround
Gavin Goodman

You can now buy the Xi3 modular computer in the UK at http://www.ocdistribution.com . This can be bought with the Tand3m software, pricing and...

1 day ago by Gavin Goodman on CES 2012: Xi3 microSERV3R
Phil at Cloud4

I agree: Mike Lynch can clearly build a business and manage strategy. I suspect the exit of Mike is more likely the end of a planned handover...

2 days ago by Phil at Cloud4 on HP cuts 27,000 staff as Autonomy chief Lynch leaves
Phil at Cloud4

This is unbeleivable government wastage with only one winner... Microsoft 1 - Tax payer Nil!

2 days ago by Phil at Cloud4 on 6 million wasted licences and £1,200 PCs: welcome to government IT
Mispam

So what do you do when you can't boot into windows? Why can't I just hold Shift while I power up instead of having to boot into windows and click a...

2 days ago by Mispam on Windows 8 start-up speed forces USB boot workaround
apexwm

I've also seen that Mac OS X for Intel machines is supposed to run in VirtualBox, which would also be a nice solution. I've never tried it though.

2 days ago by apexwm on xTreme Triple Booting: Linux, Mac & Windows
dave heasman

What I wonder is why when companies are caught bang to rights in not providing contracted services, people bend over to smear the customers? Surely...

2 days ago by dave heasman on Virgin throttles broadband for high-speed customers
pjc158

Strange statement from HP regarding Mike Lynch and not capable of scaling a company. Autonomy was a $7bn purchase which started as a small company...

2 days ago by pjc158 on HP cuts 27,000 staff as Autonomy chief Lynch leaves