In today's information age, personal data is possibly one of the most valuable assets an individual can own. But swathes of it are being gathered and held by companies and public sector bodies, often with little apparent benefit to the person to whom it belongs.
Even though such information, accurate or otherwise, relates directly to them, individuals are unable to access it easily and are certainly not able to capture, exploit or share it with others for their own ends.
It is this imbalance that social media guru Adriana Lukas is attempting to redress. After listening to Doc Searls, a fellow at the Berkman Center for Internet and Society at Harvard University, she started working with his ideas on vendor relationship management (VRM) in October 2006.
VRM is a community-driven project that is intended to turn the notion of customer relationship management (CRM) on its head. Its aim is to create a standards-based framework from which online tools and services can be developed so that consumers regain control of their personal data on the web.
Within a year or so, such concepts had led Lukas to set up an open source project called Mine as a vehicle for putting such principles into practice.
Alpha code has just been released, written by lead developer Alec Muffett, a Sun Microsystems alumnus who gained notoriety in the late 1980s after developing the Crack Unix password-cracking program and releasing it on the Usenet.
The Mine project also has about half a dozen other active contributors, with a further 20 to 30 on a list waiting to join. ZDNet UK caught up with Lukas to find out about the latest developments at the project.
Q: Where does the Mine project stand today?
A: Alpha code is out there, so developers can download and play with it, but today it's like a car with an engine and levers, but no bodywork or dashboard. So to do anything with it at the moment, you have to be a pretty significantly 'geeky geek'.
But we hope to have a beta for early adopters and developers with some kind of usable basic HTML interface by late November that will run on OS X and Ubuntu. We're about a third of the way there now, but the interface will make or break this, so we have to get it right and we're still looking for additional user-interface experts.
The idea is to lower the 'geek barrier' to the point where you only need to be a moderately advanced technophile to set up a Mine of some form. The basic functionality will be there and it'll be usable, so people will be able to build 'objects', create feeds, upload pictures, play with tags and the like. But it won't be pretty and smooth — it will be functional.
We're going for a heatwave adoption strategy, so we're not aiming it at everybody. That's why the open source model is so important. The first users will be developers who can scratch an itch by using Mine in its basic form, but who then can help improve it for the next wave of users.
The second wave will probably be the same social web early adopters who drove blogging, micro-blogging and other web applications that are now mainstream. They care about user autonomy on the web, privacy, data sharing and that kind of thing, and so they'll also improve on it until it's in a position where the average consumer can use it. So it's about concentric circles.
What will Mine look like and what will it enable users to do?
Mine is essentially infrastructure software, but it will look something like a Google dashboard and do three things. The first is to allow you to capture, reclaim and bring together all the data you generate using tools such as Twitter, Flickr and Delicious, which will be stored in your database that no-one else has access to. It's Mine as in a pick axe that you use to mine things, but also in the sense that you own something.
The second bit is about enabling you to analyse, manipulate and display the raw data in ways that you can't do now — the academic term is personal informatics. So, if you have a credit card statement or current account, you can tag each entry — whether it's groceries or travel — and analyse how much you're spending on it. And by mining data, you can add value that no-one else can, because it's yours and so you understand the context.
The third element involves sharing your information and this is where the Mine innovation really comes in. You can use Mine feeds to share data, whether it has been processed by you or not, with different people at different levels.
So it's not like a blog, which has a feed that everyone subscribes to and they all see the same thing. It's about generating a feed that's specifically tailored to your interests, and you can share your detailed knowledge of wine or restaurants or whatever in a controllable way.
But your friends won't actually need to use Mine themselves if they don't want to, because they'll also be able to receive feeds in Google Reader. The aim is not...
Talkback
As of now you have no control over the personal info you give to a company, but Mine will let you control who gets what, how much, and in what context. Interesting, but what are the ramifications? Be nice to find out what other people have on you.
We'll I'm not one for personal data flying all over the place but if this can bring the data back under the control of the end users, so that the 3rd party's haft to ask the users for permissions to have access to some of it, and users control what and if as well as when that data can be accessed, then yeah its not a bad idea at all.