High price is right for Borland

NEWS That was the message from the firm today as it revelled in yesterday's news that it had recorded its second successive profitable quarter. The Californian outfit is clearly benefiting from its year-old decision to focus on development tools and is emerging as a leaner, meaner operation. "Things are looking a lot better," said Nigel Brown, Borland UK managing director. "From a UK perspective we've been profitable for many, many years. The speculation that we would be sold was very heavy a year ago but we've definitely turned the corner." Brown said that its chief gains had come from full-priced products: "There has been a huge increase in sales of high-end products, Delphi client-server in particular." Borland recently released Delphi for AS/400 and will release a version for SAP this month to be followed by Delphi Enterprise Edition, a middleware product based on Entera, software acquired from Open Environment Corp. Brown said that Borland had also enjoyed strong sales of its JBuilder Java development tool despite its £399 list price tag. "Microsoft J++ is a Mickey Mouse product you can get for £40 but JBuilder is proof that you can still sell a full-priced product to Java developers," Brown said. "Java is a huge market ready to take off but currently the tools are very weak." A £1,500 client-server version of JBuilder will follow shortly. Brown said Borland UK has 35 staff and added he expects to employ 20 per cent more staff a year from now.

Post your comment

In order to post a comment you need to be registered and logged in

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Membership FAQ

ZDNet UK Live

Google, Viacom trade blows in YouTube copyright spat: [zdnet.co.uk] Google and the US media giant Viacom have issued... http://dlvr.it/Knht

20 minutes ago on Twitter by cybfor

Be sure to include an audio option - eg. a beep tone - to intensify and reiterate the action. This will greatly benefit some consumers and give...

22 minutes ago by CIMITL

Data disposal is really important to get right. There are standards set by UK and US federal governments to ensure that data is kept secure. If...

54 minutes ago by DataSecurityUK

Online Fiber Optic Certification Join a talented group of professionals, who are dedicated to Fiber Optic Networking technology. The online course...

3 hours ago by chaycon1 on BT launches 40Mbps fibre-based broadband

Online Fiber Optic Certification Join a talented group of professionals, who are dedicated to Fiber Optic Networking technology. The online course...

3 hours ago by chaycon1 on Google to build gigabit broadband to the home

Hi Dava, I'm glad to hear from you, and glad that you see things from the other side. I think that is the most important point of the whole...

3 hours ago by J.A. Watson on Ubuntu 10.04 (Lucid Lynx) and the Latest Tempest

please please please please please please kill that spam bot.

4 hours ago by dava4444 on ZDNet UK: faster, smarter, still IT all the way

4 hours ago by 253chelisa253 on How security will look in 10 years

it is only greedy[microsoft]?

5 hours ago by lezlow on Researchers break into BitLocker

it didn't post the link it's 'Ubuntu 10.04 Lucid Lynx Beta-1 First Look' on youtube :) Dava

7 hours ago by dava4444 on Ubuntu 10.04 (Lucid Lynx) and the Latest Tempest

Hi James I disagree, Ubuntu needs a GUI update and this one IMO is quite good. your pics show a low res. here's a high res. on YouTube* The...

7 hours ago by dava4444 on Ubuntu 10.04 (Lucid Lynx) and the Latest Tempest

Hi any news on the comment bot? knocking me back from my own blog is a bit cheeky lol *Mulder to Scully* "I think it has an agenda.." I know, I...

8 hours ago by dava4444 on ZDNet UK: faster, smarter, still IT all the way

if you look at the Brentwood exchange on samknows it servers 21,000 residential propertiesm, Lowestoft serves 31,000! Come on BT sort yourselves...

8 hours ago by benny boy on BT fibre broadband coming to 69 more towns

[programming] H.264 - a sting in the tail http://reddit.com/bfu4q [zdnet.co.uk]

9 hours ago on Twitter by pbreddit

H.264 - a sting in the tail [programming] 13 points, submitted by zigzag [zdnet.co.uk] http://reddit.com/bfu4q

10 hours ago on Twitter by reddit

Malware infects second Vodafone HTC phone: [zdnet.co.uk] A second Android-based HTC Magic from Vodafone has been... http://dlvr.it/KhKx

12 hours ago on Twitter by cybfor

US gov t considers undercover social networking: [zdnet.co.uk] The Obama administration has considered sending... http://dlvr.it/Kh3L

13 hours ago on Twitter by cybfor

Chatter preview http://www.zdnet.co.uk/news/application-development/2010/03/17/salesforce-opens-up-chatter-developer-preview-40088348/

13 hours ago on Twitter by miyabi81

Please give me chance in the vodafone essar Ltd as back office executive

15 hours ago by sudipta_vodafone on Vodafone culls 375 'mainly back-office' jobs

I want to get a back office job in vodafone direct payroll

15 hours ago by sudipta_vodafone on Vodafone culls 375 'mainly back-office' jobs

Featured white papers

Achieving PCI Compliance for:Privileged Password Management & Remote Vendor Access

e-DMZ Security

For multi-store outlets, including retail, banking, grocery, gas, hospitality, convenience stores and others, reducing (or avoiding) the cost of in-store system support and maintenance while maintaining compliance with PCI and other requirements has become a strategic challenge.

Download now

Web 2.0 Security Threats: How to Protect Your Enterprise Network

Qualys

Speaker: Dr. Chenxi Wang, Principal Analyst, Security and Risk Management, Forrester Research, Inc. As Enterprises are increasingly connected to the Internet and as hard organizational boundaries are fast disappearing, security professionals are facing fresh challenges in Enterprise computing.

Download now