Macworld Expo: Apple goes after gamers

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

NEWS
At Macworld Expo 99 in the US yesterday, Apple said it's taking a series of steps to lure game makers and players back to the Mac -- including committing to Silicon Graphics Inc.'s OpenGL 3-D graphics standard and incorporating faster graphics accelerators into its machines. And partner Connectix Corp. is even demonstrating $49 (£30) software that in effect turns the iMac into a Sony PlayStation. Analysts have long said Apple must woo game makers if it wants to continue making inroads into the consumer market. Although most consumers these days buy computers to get on the Internet -- and many say they purchase them to perform such tasks as tracking finances and word processing -- almost every family has someone who loves games. And the number of games available on a certain platform can make or break the buying decision for some customers. John Carmack, co-founder of popular game maker Id Software, joined Apple CEO Steve Jobs during his keynote to declare that the Macintosh has evolved into "an absolutely perfect gaming platform." "I'm here today because Apple finally has gotten their act together," Carmack said, giving a preview of the upcoming Quake Arena adventure game. Getting that act together has included a commitment to the popular OpenGL 3-D standard, which will mean that PC game developers will not have to completely rewrite the code if they want to make a Mac version of a game. Apple executives said they polled game developers, and support for OpenGL was the No. 1 request. In addition, the company also will include the Rage 128 graphics accelerator card in all upcoming PowerMacs. Jobs said the card is 20 percent faster than the quickest such card for the PC. On Tuesday, Jobs also promised that 12 major gaming titles -- along the lines of Quake and Tomb Raider -- would appear on the Mac within the next four months. Just last month, Jobs predicted that all of the top 10 most popular gaming titles would be back on the Mac by Christmas of 1999, up from only two such games a year ago. Jobs credited gamers such as Carmack with getting the company back on the consumer-entertainment track. "He's helped us a lot. He's beat us up a lot to do the right thing," Jobs said. In a move to boost the game-playing prowess of the Macintosh, Connectix soon will introduce software that emulates the Sony PlayStation. The Connectix Virtual Game Station will let people play popular PlayStation titles on Apple's G3 machines. Right now, about 70 games will work with the software, and details are on Connectix's virtualgamestation.com Web site. Out on the show floor, developers applauded Apple's renewed commitment to gaming. Connectix engineer Aaron Giles said Apple's game push is a lot more solid than a few years ago, when he worked in the gaming division of Lucas Arts. "It made it really hard on the evangelists, who had a job to court the Mac game developers, but weren't seeing a lot of support from the top," Giles said. He called Apple's new interest in games "a reflection of Apple's push into the consumer level." But the engineer still sees room for growth. For example, none of the titles Jobs mentioned included sports games. "That's still a big hole," he said. Giles and other developers just hope Apple's interest in games remains solid. Two years ago, the company -- under the helm of then-CEO Gil Amelio -- announced strong support for games, but the products failed to materialise.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

JCB33

How dare film makers, artists or anybody that invests in creativity stop us pirating their works for free. I want to be able to walk into my local...

5 hours ago by JCB33 on ACTA stumbles in Germany
Moley

@GrueMaster. I prefer horses for courses rather than one size fits all. I, and I suspect most other computer users, do not really wish to have...

7 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
greycynic

The product that scares me every time I have to use it is the Office 2007 version of Excel. The first bug that I found was applying the median...

8 hours ago by greycynic on Ten flawed products that derail productivity
GrueMaster

Nice review and very informative. One thing I'd like to add (in reply to whs001's 1st question), the main reason to have the same interface from...

9 hours ago by GrueMaster on A tale of two distros: Ubuntu and Linux Mint
Frederick Wrigley

I'be been using Mint 12 since the RC came out, and I am far more happy with the Cinnamon, the Mate, and, yes (with extensions), theGnome 3...

10 hours ago by Frederick Wrigley via Facebook on A tale of two distros: Ubuntu and Linux Mint
bdantas

Excellent article. One small correction, though--although a fresh installation of Linux Mint 12 will, indeed, provide the user with a version of...

10 hours ago by bdantas on A tale of two distros: Ubuntu and Linux Mint
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

11 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

11 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Moley

For Gnome 2 die-hards, it is possible to add icons to the bottom panel (or top top panel, if you prefer) which provide the exact Gnome 2...

12 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
ramwellian

Your comments would seem pretty naive and immature. Your 'solution' appears to be, "gee, let's all just give in to the hackers and give them...

12 hours ago by ramwellian on Cloud computing security: no more oxymoron?
BugStalker

"Interesting thought ... If you installed Win7 as a dual boot on a machine that previously only had Linux, and it wrecked your Linux installation,...

12 hours ago by BugStalker on Windows 7 Declares War on GRUB
whs001

This is an excellent summary of Ubuntu and Mint and the interface differences between them. Most such articles take a very partisan position for...

12 hours ago by whs001 on A tale of two distros: Ubuntu and Linux Mint
Moley

@ewallace. Not so clear. Anyone can obtain the text, for example from here http://www.ustr.gov/webfm_send/2379. I support ACTA so long as it and...

13 hours ago by Moley on ACTA: Facts, misconceptions and questions
45283

I think WinRT is fantastic. I just wish it was an option for people that didn't want to go through Microsoft's App Store with its attendant...

16 hours ago by 45283 on Why Windows 8 needs architectural hygiene for WOA
Burn-IT

Nine people? £30m? Who's back pocket is that lot going in? And IF they say it is for new buildings, what about all the ones the government has...

17 hours ago by Burn-IT on Police set to launch three £30m e-crime hubs
ewallace

Just to be clear, nobody knows what is in the text of ACTA, here is a photograph of the text of ACTA http://twitpic.com/8h9iju as submitted to the...

17 hours ago by ewallace on ACTA: Facts, misconceptions and questions
fgvrg56

Unfortunately main issue is that ASUS is refusing to accept that they make some mistake on this version of asus Transformer prime. 1 - GPS sensor...

18 hours ago by fgvrg56 on Asus Eee Pad Transformer Prime Wi-Fi & GPS problems?
Ben Woods

@Marcus A fair question. Just talked with Archos which said it was working on an announcement for next week....

19 hours ago by Ben Woods on Archos confirms G9 Ice Cream Sandwich update schedule
Marcus Karlsson

Any update on this, considering the claimed "first week of February"?

20 hours ago by Marcus Karlsson via Facebook on Archos confirms G9 Ice Cream Sandwich update schedule
apexwm

Bill Goodrich : Just as al_langevin pointed out, with Windows Server 2008 there is no Services for Macintosh anymore. It's gone, not available....

1 day ago by apexwm on Windows Server 2008 drops the ball for Mac compatibility