A Year Ago: Study: Microsoft overcharges for software

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

NEWS
Microsoft has collected $10bn (£6.1bn) in consumer overcharges in the past three years thanks to its "monopoly" over the PC operating system market, consumer groups alleged in a study released today. As a result, officials of the Consumer Federation said, the company could face a barrage of class-action suits designed to recoup those charges if courts find Microsoft liable in the landmark antitrust lawsuit underway in Washington. The study was prepared by the CFA, the Media Access Project and the US Public Interest Research Group. "We think these overcharges should be returned," said Mark Cooper, research director at the CFA. According to Cooper, consumers shell out $35 (£21) to $45 (£27) in inflated prices on each Windows PC, thanks to Microsoft's ability to keep new entrants from competing effectively. Jamie Love, director of the Consumer Project on Technology, called the alleged overcharges as "tax" on computer users worldwide. Microsoft officials denounced the report, saying they must keep their prices low while continuing to innovate to stave off competition from operating systems such as IBM Corp.'s OS/2, Red Hat's Linux and Sun Microsystems' Solaris. To reach their conclusions, the three groups relied heavily on two Microsoft internal documents released in the landmark antitrust case last month. One, titled "Microsoft OEM PC Value Analysis," tracked the price of Microsoft's basic Windows operating systems charged to computer makers. Between 1990 and 1996, Microsoft's own analysis showed, the price of the Windows operating system to PC makers skyrocketed from $19.03 (£11.60) per copy to $49.40 (£30.12) or nearly 160 percent. During that same time period, wholesale PC prices plummeted from $3,500 (£2,134) to $2,000 (£1,219.5) each. As a result, Microsoft operating systems went from accounting for one half of one percent of total system cost to 2.5 percent -- a 400 percent increase in six years. Those data alone suggest Microsoft has overcharged for its products, the CFA's Cooper said. More telling, he said, is the trend of prices of other software over the same period. The market research firm PC Data Inc., for instance, estimates the cost of the average software package actually declined by 2.8 percent each year from 1996 to 1998. Microsoft operating systems increased an average of 6.5 percent yearly over the same period. Microsoft Spokesman Mark Murray recently defended the company's price increases by attributing them to improvements in technology. As PC makers have moved from the venerable MS-DOS to successor versions such as Windows 3.1 and Windows 98, he said, they have increasingly received more for their money. But consumer groups say that argument is misleading. "What Microsoft is trying to do is pass off updates of an operating system as some new product," the CPT's Love said. "Windows 98 is really Windows 95 with a service pack. Part of what Microsoft is doing is reducing the shelf life of the operating system. That's another hidden price increase, since products have a shorter shelf life." The CFA/CPT/MAP report cited another Microsoft memo from company vice president Joachim Kempin to buttress its argument. Kempin says the company should try to maximise prices for its forthcoming Windows 2000 by raising the price to manufacturers to as much as $100 (£61) a system by 2000. A truly competitive market, the groups conclude, would never let software makers contemplate such price increases; since marginal costs of software packages are minimal, costs should continue to decline, they reason. The groups also look with suspicion on Microsoft's rate of return on sales: Last year the company's net profit on sales was more than 35 percent vs. 6 percent for the software industry as a whole. Microsoft Spokesman Tom Pilla dismissed the report's findings. "We believe our market share is due to a product that customers are clamouring for," he said. As a result, it was hardly surprising his company was more profitable than others, he said. Pilla declined to comment on the company's own data showing computer manufacturers in 1996 paid more than twice what they did for operating systems in 1990. Pilla pointed reporters to the company's own report, "Why does Microsoft charge so little for Windows?" prepared by National Economic Research Associates, a division of William M. Mercer Companies Inc. Through a series of economic calculations -- looking at factors such as price elasticity in the computer market -- the report finds Windows would cost more than 20 times its current price if Microsoft were a "true" monopoly (the study was not posted on www.microsoft.com/presspass as of posting time). It attributes current pricing to the presence of other companies waiting in the wings to topple Microsoft. For example, the study said Microsoft cannot charge outrageous prices for Windows because that would open the door for a smaller company to create a cheaper OS. "Its most threatening competitors are the unknowns -- rivals that could arise from the vast pools of highly mobile and talented programmers and venture capital eager to back the next software superstar if Microsoft lets its guard down," the study said. As an example, the study cites Linux as a major threat. In court, Microsoft attorneys have pointed to the alternative OS in an attempt to show that Microsoft doesn't have a stranglehold on the market. Many arguments in the study reflect statements made by company executives, including Bill Gates, in recent months For example, the study said the current version of Microsoft's OS packs a lot more power and features than older versions, for a comparable price. Regardless of who's right, it's not clear the consumer groups will get their wish from future class action suits. For one thing, federal courts rarely grant indirect purchasers the right to sue for unfair pricing, said Rich Gray, partner in the Silicon Valley law firm Bergeson, Eliopoulos, Grady and Gray. As a result, state courts would likely have to take up any cases filed. Finally, Gray said, any damages collected could only cover profits gained illegally by Microsoft. If courts found the company had a monopoly but that it was also won fair and square, consumers would gain nothing from a suit.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

JCB33

How dare film makers, artists or anybody that invests in creativity stop us pirating their works for free. I want to be able to walk into my local...

5 hours ago by JCB33 on ACTA stumbles in Germany
Moley

@GrueMaster. I prefer horses for courses rather than one size fits all. I, and I suspect most other computer users, do not really wish to have...

7 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
greycynic

The product that scares me every time I have to use it is the Office 2007 version of Excel. The first bug that I found was applying the median...

7 hours ago by greycynic on Ten flawed products that derail productivity
GrueMaster

Nice review and very informative. One thing I'd like to add (in reply to whs001's 1st question), the main reason to have the same interface from...

8 hours ago by GrueMaster on A tale of two distros: Ubuntu and Linux Mint
Frederick Wrigley

I'be been using Mint 12 since the RC came out, and I am far more happy with the Cinnamon, the Mate, and, yes (with extensions), theGnome 3...

9 hours ago by Frederick Wrigley via Facebook on A tale of two distros: Ubuntu and Linux Mint
bdantas

Excellent article. One small correction, though--although a fresh installation of Linux Mint 12 will, indeed, provide the user with a version of...

10 hours ago by bdantas on A tale of two distros: Ubuntu and Linux Mint
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

10 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

10 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Moley

For Gnome 2 die-hards, it is possible to add icons to the bottom panel (or top top panel, if you prefer) which provide the exact Gnome 2...

11 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
ramwellian

Your comments would seem pretty naive and immature. Your 'solution' appears to be, "gee, let's all just give in to the hackers and give them...

11 hours ago by ramwellian on Cloud computing security: no more oxymoron?
BugStalker

"Interesting thought ... If you installed Win7 as a dual boot on a machine that previously only had Linux, and it wrecked your Linux installation,...

12 hours ago by BugStalker on Windows 7 Declares War on GRUB
whs001

This is an excellent summary of Ubuntu and Mint and the interface differences between them. Most such articles take a very partisan position for...

12 hours ago by whs001 on A tale of two distros: Ubuntu and Linux Mint
Moley

@ewallace. Not so clear. Anyone can obtain the text, for example from here http://www.ustr.gov/webfm_send/2379. I support ACTA so long as it and...

12 hours ago by Moley on ACTA: Facts, misconceptions and questions
45283

I think WinRT is fantastic. I just wish it was an option for people that didn't want to go through Microsoft's App Store with its attendant...

15 hours ago by 45283 on Why Windows 8 needs architectural hygiene for WOA
Burn-IT

Nine people? £30m? Who's back pocket is that lot going in? And IF they say it is for new buildings, what about all the ones the government has...

16 hours ago by Burn-IT on Police set to launch three £30m e-crime hubs
ewallace

Just to be clear, nobody knows what is in the text of ACTA, here is a photograph of the text of ACTA http://twitpic.com/8h9iju as submitted to the...

16 hours ago by ewallace on ACTA: Facts, misconceptions and questions
fgvrg56

Unfortunately main issue is that ASUS is refusing to accept that they make some mistake on this version of asus Transformer prime. 1 - GPS sensor...

18 hours ago by fgvrg56 on Asus Eee Pad Transformer Prime Wi-Fi & GPS problems?
Ben Woods

@Marcus A fair question. Just talked with Archos which said it was working on an announcement for next week....

19 hours ago by Ben Woods on Archos confirms G9 Ice Cream Sandwich update schedule
Marcus Karlsson

Any update on this, considering the claimed "first week of February"?

20 hours ago by Marcus Karlsson via Facebook on Archos confirms G9 Ice Cream Sandwich update schedule
apexwm

Bill Goodrich : Just as al_langevin pointed out, with Windows Server 2008 there is no Services for Macintosh anymore. It's gone, not available....

1 day ago by apexwm on Windows Server 2008 drops the ball for Mac compatibility