Bluetooth to get cheaper

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

NEWS
Bluetooth, the wireless technology for linking gadgets together, might seem like something of a disappointment -- after all, we've been waiting for a year now and the products are still expensive, buggy and rare. But that situation will begin to change this year, as cheaper and better-designed Bluetooth components begin to appear in volume, according to a British company at the forefront of Bluetooth development. Cambridge Silicon Radio (CSR) has been attracting attention for its single-chip Bluetooth implementation, which uses standard silicon and could allow Bluetooth to be added to devices such as mobile phones and personal digital assistants (PDAs) for just $5. Most recently Sony showed its enthusiasm for CSR's approach by investing in the company, to complete a £33m round of funding. The company, which has been showing off products this week at the Consumer Electronics Show (CES), believes Bluetooth is just about on track, despite the sense of disappointment. "With Bluetooth, the time has been maybe only about six months slower than anybody predicted one or two years ago," says Phil O'Donovan, CSR's managing director and cofounder. "It was the same with GSM. People kept saying it's about to take off, it's about to happen. It finally took about three years." Industry observers agree expectations have been distorted by the early hype, which began at the end of 1999 when Bluetooth first caught the public imagination. "It is really going to happen," says Mat Hanrahan, analyst with Bloor Research. "It only seems slow because of the hype. You don't have to know much about technology to talk about [Bluetooth] or envision a Bluetooth-enabled world. It's been let out of the bag far too quickly." In conception, Bluetooth is simple, which may be one reason why the process of bringing it to products seems so slow. Radio chips are embedded into products ranging from refrigerators to laptop computers to mobile phones, allowing them to connect to one another when in the area and exchange data. The killer applications are expected to be, for example, the ability to connect your laptop to the Internet via your mobile phone, without having to line up the infrared ports or even take the phone out of your briefcase. But making this all work seamlessly is another matter, with the two immediate hurdles being cost and interoperability. You can buy a Bluetooth card for your laptop today from Toshiba, and get a Bluetooth headset for your Ericsson mobile phone, but the devices will cost hundreds of pounds and the gadgets may not all recognise one another. New chips such as CSR's BlueCore01 are aiming to solve the pricing problem. Experts and industry players agree Bluetooth chips must reach the $5 range to begin to be economical, but most today cost at least $15. CSR claims to be the first to have integrated all the Bluetooth components onto a single chip of industry-standard silicon, greatly reducing manufacturing costs. The company has sold more than 100,000 of the chips for $8, and says it will crack the $5 barrier late this year. A San Diego, California company called Silicon Wave also claims to have a cheap chip design, and chip companies such as Conexant Systems, Broadcom (through its acquisition of Innovent), Atmel and National Semiconductor are also competing for the Bluetooth prize. There is a lot to be gained: Merrill Lynch predicts Bluetooth sales will reach $4.3bn (£3bn) by 2005, and only the elite will be able to carve up that market. "Today there are 25 to 30 providers, and two years from now there will be a lot less," says Ron Dennis, Merrill Lynch semiconductor analyst. "The first to market clearly has an advantage here." The other important factor, interoperability, got a boost late last year with the formulation of version 1.1 of the Bluetooth specification, according to Dennis. The spec is due for final approval early this year. "Interoperability is key," Dennis says. "In order for it to work and work right, the spec has to be standardised. Every product has to work with every other product." Dennis expects more Bluetooth chip manufacturers to begin volume production in the second or third quarters. But even after the silicon is out on the market, don't expect the world to be Bluetooth-ised right away. For one thing, there's still the software to be ironed out. "There's not a lot of software around, and there needs to be a lot more," admits CSR's O'Donovan. Soon all your digital devices could be talking to one another, without wires. Find out how with the Bluetooth special Have your say instantly, and see what others have said. Click on the TalkBack button and go to the ZDNet News forum. Let the editors know what you think in the Mailroom. And read other letters.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

Freebies202

Duplicate comments are not made intentionally. Its very good to know that now you are keeping check on this problem because sometimes a commenter...

6 hours ago by Freebies202 on Microsoft fixes blog comments, speeds up blogs with open source
kevinmchapman

"the very significant number of users" and "many (most) of us" - you have no evidence for these statements. It is a fact that most users are saying...

14 hours ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
Marg Menzies Harrison

Another grammar faux pas is the improper use of "you". When sitting down down in a restaurant, for example, I get cringe when the waitress...

16 hours ago by Marg Menzies Harrison via Facebook on 10 flagrant grammar mistakes that make you look stupid
zdnetukuser

And NOW, folks, for Canonical's next trick... Kubuntu is late. Here's a pencil. Draw your own conclusions. cf.:...

16 hours ago by zdnetukuser on Linux Minterface
Moley

@kevinmchapman. The discussion here reflects the very significant number of users who really do like the traditional menu system and who wish to...

18 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
kevinmchapman

Er, no... It is an efficient means of finding the application/file/setting you need in one place. The icons are a simply a fallback for when you...

20 hours ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
TerryRK

Isn't the provision of a text based search an admission by the developers that the mass of icons approach does not work? I don't need to use a...

21 hours ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
kevinmchapman

"Unity and GNOME 3 both abandon the old text-based cascading menus in favour of a graphical icon-driven system." Point truly missed. Both use a...

21 hours ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
TerryRK

whs001 - Thank you, I'm glad you liked the article. I absolutely agree with you on your first point. I should perhaps have made it clearer that...

21 hours ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
Dennis Nilsson

If we allow corporate interest to dictate the way our government circumvents due process against foreign entities then we should accept the same...

23 hours ago by Dennis Nilsson via Facebook on ACTA stumbles in Germany
GHar123

I totally dislike pirating of works, I fear that artists will be deterred from creating works if they think that they are going to get ripped off....

1 day ago by GHar123 on ACTA stumbles in Germany
JCB33

How dare film makers, artists or anybody that invests in creativity stop us pirating their works for free. I want to be able to walk into my local...

1 day ago by JCB33 on ACTA stumbles in Germany
Moley

@GrueMaster. I prefer horses for courses rather than one size fits all. I, and I suspect most other computer users, do not really wish to have...

1 day ago by Moley on A tale of two distros: Ubuntu and Linux Mint
greycynic

The product that scares me every time I have to use it is the Office 2007 version of Excel. The first bug that I found was applying the median...

1 day ago by greycynic on Ten flawed products that derail productivity
GrueMaster

Nice review and very informative. One thing I'd like to add (in reply to whs001's 1st question), the main reason to have the same interface from...

1 day ago by GrueMaster on A tale of two distros: Ubuntu and Linux Mint
Frederick Wrigley

I'be been using Mint 12 since the RC came out, and I am far more happy with the Cinnamon, the Mate, and, yes (with extensions), theGnome 3...

1 day ago by Frederick Wrigley via Facebook on A tale of two distros: Ubuntu and Linux Mint
bdantas

Excellent article. One small correction, though--although a fresh installation of Linux Mint 12 will, indeed, provide the user with a version of...

1 day ago by bdantas on A tale of two distros: Ubuntu and Linux Mint
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

1 day ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

1 day ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Moley

For Gnome 2 die-hards, it is possible to add icons to the bottom panel (or top top panel, if you prefer) which provide the exact Gnome 2...

2 days ago by Moley on A tale of two distros: Ubuntu and Linux Mint