Trading Places: If Microsoft ran Ikea...

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What a terrible weekend. I spent Saturday queuing up outside Microsoft's furniture show room on Hanger Lane. Security headaches mean we're all searched three times by casually dressed Floor Nerds before being allowed to enter the building, although two teenagers walked past us wearing stripy shirts and eye masks, carrying several large desktops to their van.

Inside we form another queue to sign our Life Time Terms of Service Furniture Purchase Agreements, and there's the usual weirdo customer up ahead, frothing at the mouth, complaining about the 'one-sided agreement', until a team of hatchet-faced Microsoft lawyers lead him away to the ball room for some Snickers cake and a time-out.

We desperately need a new sofa, but we can't afford Apple prices (who wouldn't buy a CouchPod if they could afford it?), and Microsoft has driven John Lewis, MFI , and World of Leather out of business. And now Habitat has gone broke, too, so we're back at Microsoft again. It's really the only game in town.

I head to the software section, expecting to see a long line of neatly arranged sofas. There's only one, and it's standing alone on a plinth. It's alright. It'll do the job. It's just nothing special. I realize everyone I know has it, yet nobody really likes it.

I see a Floor Nerd I can ask for advice. He's fiddling with his remote telephone headset, so it's hard to get his attention, but eventually I catch his eye.

"Why do you only sell one sofa? We're all so tired of it," I say.

He gives me a chipper, North American smile, and says, "Modular, integrated software design makes furnishing your home a dream!"

He hands me a 'Win 'n Doze' brochure, and says, "it's a perfect nap time! Every time!"

"I know, but I was looking for something a little different…"

"Customise your sofa! Make it your own!" he says brightly.

He points to a small hole in the right-hand arm of the sofa, and then produces a long silver rod with a plastic bracket at the end, which he sticks into the sofa arm, like a tiny, off-kilter metal flag.

"Your very own cup holder! Absolutely free!"

I'd always wondered what that hole was for. I stare at this pointless and unnecessary add-on, sigh, and say, "Alright. We'll take one."

"Great! You want cushions with that?"

"Of course."

"Wonderful! We can upgrade you to a sofa with built-in cushions for a small, one-time fee!"

I go downstairs to hand over my credit card. What a terrible weekend.

On the other hand, Monday morning has been great. Being an IT manager is great fun, even when you have to upgrade your entire network of Ikea PCs in a single morning.

My technical team picked up the flat-pack software and our developers assembled it this morning. The system was live in three hours, no muss, no fuss, although one of the guys did have to go back and pick up an encryption key that had fallen out of the package.

Everyone admired the new corporate desktop: smooth clean lines, nice colours, elegant functionality. The TuleBarr was a big hit, and people loved the cute little Billy bookmarks.

There were some complaints about the documentation: our Ikea cryptograph expert wasn't available so the development team had to try and translate the company's instruction hieroglyphs themselves, and at one point the entire network was configured upside down, but we got it right in the end.

It was also a great deal: three hundred quid for the lot, with complimentary tea-lights. They always come in handy when there's a power cut.

Talkback

What is this guy talking about??? Is this a slam on Microsoft? can't really tell. One comment for the author: "GET A LIFE!"

via Facebook 6 April, 2004 16:14
Reply

It's called satire. And it's mighty fine if you have a minimal sense of humor.

In contrast, life without humor would be mighty boring. I would even say Microsoftian. You get a life, bud.

via Facebook 6 April, 2004 18:15
Reply

EH? More nonsense to me, BUD. LIke the world needs more "player haters" like you. Listen up all you want-a-be's: STOP THE JEALOUSLY, go back to your dungeons and don't speak unless I tell you too.

via Facebook 6 April, 2004 21:02
Reply

You definitely have no sense of humor (which probably explains why you sound so much like Uncle Bush).

Please stop worrying about that jealousy hallucination, for you obviously have nothing I could be jealous of. And stop forgetting to take those valiums.

via Facebook 6 April, 2004 21:41
Reply

Envy.

Anyone that's envious of BG3: wishes that they could of stolen as much as he did; destroyed as many companies as Bill has; was found guilty twice -like he was; yet has retained ALL of his ill-gotten empire like he did.

Those that don't qualify as envious (see above) are actually ANNOYED.
(see- http://www.dictionary.com)

via Facebook 7 April, 2004 05:01
Reply

Very well written . For the most part is right on. While I understand it is intended to be sarcasm, there is one area that is a little off, and that is the very old comment that all Apple products are expensive.

via Facebook 7 April, 2004 17:33
Reply

"For the most part is right on."

About what exactly? If you mean it is
correct in its criticisms of Microsoft, then
fair enough.

But what has Ikea got to do with anything? Does the writer of this article honeslty think
that the software business and the furniture
business are similar enough for this contrived
nonsense to be percieved as insightful??

Even if I am to suspend all critical judgement
and take the article purely on its merits
as piece of humourm, then I find nothing
that hasn't been done many times before
and much better.

Worst article ever.

via Facebook 3 May, 2004 17:06
Reply

'Anonymous' from the USA, I reckon you must be a microsoft employee.

You certainly seem to be taking it all far too seriously, a typically american trait I fear

via Facebook 26 May, 2004 14:26
Reply

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