Microsoft: 'We'd have been dead a long time ago without Windows APIs'

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NEWS
The European Competition's decision on the Microsoft ruling was released on Thursday by the Wall Street Journal, which obtained a leaked copy of the report that was prepared for Microsoft.

The 300-page document, now available on the European Commission Web site, contains some fascinating insights into Microsoft's culture and business practices in the form of direct quotes from internal emails sent by the company's senior executives.

On page 126, in a section describing the way that Microsoft's Windows operating system has become a "must-carry" product for client PC vendors, the Commission quotes from an internal memo drafted for Bill Gates by C++ general manager Aaron Contorer in 1997.

In the email, Contorer outlines the reason why he thinks that customers have stuck with Windows despite Microsoft's shortcomings. He attributes their loyalty to the high costs of switching away from their existing heavy investment in the Windows Application Programming Interfaces (APIs).

"The Windows API is so broad, so deep, and so functional that most ISVs would be crazy not to use it. And it is so deeply embedded in the source code of many Windows apps that there is a huge switching cost to using a different operating system instead..." the email reads.

Issues such as this led the European Commission, the executive arm of the 15-nation European Union, to hit Microsoft with a record $613m fine in its long-running antitrust case. Regulators ruled in March that the company had failed to give rivals information that they needed to compete fairly in the market for server software and that it has been offering Windows on the condition that it come bundled with Windows Media Player, stifling competition.

Late on Wednesday, in anticipation of the report's publication, Microsoft posted a seven-page paper to its website that aimed to portray the company as the victim of overreaching regulators. The paper called the March ruling a "new law" and cited both the ruling's potential to cause damage and its alleged legal shortcomings.

The commission's response to the Microsoft paper was terse.

"This is a decision the commission has taken. We will be explaining our decision in court and not in the press," Amelia Torres, a spokeswoman for the agency, said on Thursday.

Microsoft is expected to seek a stay on the remedies outlined by the regulators, taking the legal battle to Europe's Court of First Instance.

In the commission's report, Contorer's email was also blunt about Microsoft's shortcomings.

"It is this switching cost that has given the customers the patience to stick with Windows through all our mistakes, our buggy drivers, our high TCO [total cost of ownership], our lack of a sexy vision at times, and many other difficulties […] Customers constantly evaluate other desktop platforms, [but] it would be so much work to move over that they hope we just improve Windows rather than force them to move. In short, without this exclusive franchise called the Windows API, we would have been dead a long time ago."

Michael Parsons writes for ZDNet UK. CNET News.com's Dawn Kawamoto contributed to this report.

Talkback

Some of the API calls are also MUCH more clearly documented than others. Anyone who has tried to write "low level" code for Windows has probably observed some of these patterns in documentation (or lack thereof) that make it very difficult at times for 3rd party developers to write for their "operating systems."

via Facebook 22 April, 2004 22:01
Reply

From a friendly MaC OS X user:
Hey, guess what? Windows sucks. That's right: Like a Hoover vaccuum. Sucks like a wind tunnel. Windows is the suckiest suck that ever sucked a suck. When there's sucking to be done, Windows will be there.
Look up "Suck" in the dictionary and there's Bill Gates force-restarting his dumbass PC because a driver conflict just froze Windows in the middle of using MS Word. Windows never crashes, you say? Yeah, sure. Maybe in BIZARRO WORLD.
Say it with me: Suck. Suckage. Sucktastic. Suckology. Suck-o-rama. Suck-o-the-year. Mondo Suck. Master Suck. The World of Suck. We have seen the Suckage, and it is Windows. It sucks so hard, my nostrils are whistling. Windows sucks eggs. Windows sucks the chrome off a trailer hitch. Windows sucks lemons and smiles.
Windows sucks pond water thru a candy striped straw.
Can you spell "Windows"? ---> S-U-C-K-S
I got a joke for you: Knock, knock. Who's there? Windows. Windows who? Windows sucks.

via Facebook 23 April, 2004 05:03
Reply

For those of you that follow the US ZDNet talkbacks, you will know John Carroll. He constantly argues that people used Windows first by choice and then after by choice. This article puts to rest that Windows' success is to due to winning over fantastic customer loyalty.

A Windows user and a crack addict have something in common: It is a rough ride indeed to change.

via Facebook 23 April, 2004 09:07
Reply

So while MS was touting the benefits of its OS, telling everyone how wonderful it is, etc. they were really selling a system that contained a product in it that literally "addicted" its buyers because changing was too cost prohibitive.

Hmmmm, sounds like tobacco, doesn't it?

Now, if a house were all Mac and wanted to change to Windows or Linux, would it also be cost-prohibitive?

via Facebook 23 April, 2004 09:28
Reply

That 301 page report is a very good read.
Just download it and read it when you have the time.
Took me two evenings.

via Facebook 25 April, 2004 20:42
Reply

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