Apple's tough year buys a bright future

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

Topics

Apple, Intel, Mac OS X

COMMENT

There are a lot of people feeling betrayed by Steve Jobs today. The Mac faithful bought into every facet of the machine's special nature, including its non-Intel soul. Now, that key differentiator between the magic Macintosh and the evil Wintel has been lost: how can they look OS X in the eye again?

They should chill. Nobody buying a computer does so for the processor. This is a source of much sadness to those who appreciate good design: over the years, the Intel architecture has seen off any number of technically superior competitors. Even at birth the 8086 chip was something of a kludge, designed to work efficiently with small amounts of memory at the expense of making the systems software harder to write. Deep within the latest Pentiums, some of that legacy remains: in terms of aesthetics, this is the ugliest heart to beat within the Macintosh.

That doesn't matter. What matters is that Macintosh will be cheaper and faster than otherwise, and Apple now has the option of changing processor manufacturers again without any fuss whatsoever.

The effects on software — the stuff that people do buy computers for — will be subtle. As with the transition from the 68000 architecture to Power PC, there'll be a range of effects. Some software won't work well with Rosetta, the PowerPC translation program that will run old software on the new platform. It won't be updated and it will die with the old hardware. Some will work well enough, although there will be a performance hit. Some will be released in Intel form. By and large, although not without pain, the Apple world will move across.

Expect a slew of numbers. If there's one thing the technical press and its readers like, it's benchmarks — and in this case, there's no faffling ambiguity over what the figures mean and whether they're relevant to real life. Power PC versions will be run alongside Intel versions and the results endlessly descried for significance. Not that it matters: there's no going back.

Talkback

Well, that was a well thought out piece. And yes, I agree with what you said -- sorry can't provide any controversy here. After this transition, Apple will have the pick of the litter in component suppliers. It may have chosen Intel to supply its x86 processors this time, but if Intel gets out of line in the future, it can choose AMD instead. One of the best things about the x86 world -- there is real competition here.

via Facebook 7 June, 2005 22:03
Reply

Why didn't apple go with AMD?

via Facebook 7 June, 2005 23:02
Reply

The Intel x86 is not smart architecture with full of restrictions for keeping backward compatibilities, but Apple chose it for their future, rather than new generation Itanium chip. This decision shows that to have second source suppliers for Mac's MPU is quite important for Apple's business operation.

via Facebook 8 June, 2005 18:53
Reply

Why didn't Apple go with AMD? Rumour has it that AMD couldn't guarantee the volume.

via Facebook 9 June, 2005 11:30
Reply

I Fully agree. By making this move, they will be a viable option to all users who may have gone in for Microsoft of Linux on intel platform.

Linux is one pain in Microsoft's behind - so why not OS X on intel ?

It all depends on how Jobs and the people at Apple pull it off with respect to software and stability - but all in all Apple will be a serious contender for volume for the first time in its history.

Balmer might begin loosing the last few hairs on his head over the next few years....

via Facebook 9 June, 2005 16:38
Reply

And that's why he's the editor. Beautiful piece of writing Rupert. Keep it up. I can't wait to wake up to OSX on my tv, my ipod, my home and my work pc.

via Facebook 29 June, 2005 23:04
Reply

' Even at birth the 8086 chip was something of a kludge, designed to work efficiently with small amounts of memory at the expense of making the systems software harder to write. Deep within the latest Pentiums, some of that legacy remains: in terms of aesthetics, this is the ugliest heart to beat within the Macintosh.' What is this about? In the beginning memory and storage technology was just as much of an infant as any other aspect of computing (except perhaps the mathematics). Keeping code tight, compact, succinct and efficient was a premium concern in order that 'the rest of us' without access to IBM's behmoths could excercise a little intellectual muscle. Making software harder to write? That's like saying making English more difficult to speak. It's not better to be lazy just because we can be. If developers took the trouble to understand what beats at the heart, they might take the time to work in harmony with it and write code which doesn't simply fill up empty space, but does something useful; quickly. Consider the heart, don't ignore the possibilities simply because there may be an apparently easier solution to your task. Write good, neat code and keep it short. I prefer the 680X0 series anyhow.

via Facebook 16 February, 2006 12:58
Reply

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

UnderINK

I agree with the previous commenter wholeheartedly. I couldn't say it better myself. This is very 'Big Brother'. And while I agree with protecting...

4 hours ago by UnderINK on European e-identity plan to be unveiled this month
Simon Bisson and Mary Branscombe

Nice to see that Turing's idea of a general purpose computer doing once-hardware-powered tasks in software is now universal ;-) Mary

9 hours ago by Simon Bisson and Mary Branscombe on Software with everything
Jason Burchell

seriously now. I've only bothered to read a small bit of the comments. do me and the rest of the world a favour. stop saying it does not work or...

13 hours ago by Jason Burchell via Facebook on Music industry negotiating over 24-bit downloads
Philip Charles Cohen

Read about it and weep, John Donahoe ... In addition to Visa’s V.me, there is now MasterCard’s PayPass digital wallet soon to arrive; another...

17 hours ago by Philip Charles Cohen via Facebook on PayPal takes phone-based payments to the high street
apexwm

Leslie Satenstein : Where have you ever seen Mozilla even mention this? Firefox is the most popular browser in the GNU/Linux OS, so I don't see...

18 hours ago by apexwm on Firefox rapid release improves Fedora Linux
songmaster

SHleG: Do you remember building a clockwork scorpion kit (I'm pretty sure I have a photo of it somewhere) — I think it was called something like...

20 hours ago by songmaster on Software with everything
Chris Wortman

Good I love Yahoo! Their search engine is getting better than Google as of late. I find more of what I want on the first page, and usually within...

20 hours ago by Chris Wortman via Facebook on Linux Mint 13 ramps up for KDE release
PatrickG

openhgs has made the point for Windows 8 multiple monitors without realising it! With Windows 7 you have to switch the mouse and so your focus...

22 hours ago by PatrickG on Windows 8 could speed multi-monitor uptake
Leslie Satenstein

Mozilla has threatened to stop supporting Linux. I guess that UBUNTU is going with another browser. I indicated that if Mozilla stops supporting...

23 hours ago by Leslie Satenstein via Facebook on Firefox rapid release improves Fedora Linux
Andy Bolstridge

Much as I abhor Microsoft's licensing practices, this is almost certainly down to purchasing IT equipment via 3rd party consultants - you get the...

24 hours ago by Andy Bolstridge via Facebook on 6 million wasted licences and £1,200 PCs: welcome to government IT
Jack Schofield

@openhgs Windows users have had multiple desktops since Linus started writing Linux. They just haven't shipped as standard because not enough...

2 days ago by Jack Schofield on Windows 8 could speed multi-monitor uptake
Jack Schofield

@Phil at Cloud4 What, Microsoft gets £1,200 per PC and £1,622 per server? Gosh, I'm amazed....

2 days ago by Jack Schofield on 6 million wasted licences and £1,200 PCs: welcome to government IT
craigsc

You guys have no idea what is going on at Autonomy. Autonomy could have been a much more profitable organization. The sales operations at Autonomy...

2 days ago by craigsc on HP cuts 27,000 staff as Autonomy chief Lynch leaves
Moley

How does this impact on dual or multi booting? Seems to me to more or less prohibit this, from Windows 8 anyway. Will Grub 2 recognise Windows 8,...

2 days ago by Moley on Windows 8 start-up speed forces USB boot workaround
apexwm

I don't understand why there cannot be a slight pause during the boot process so the user can press a key. Many operating systems do this, even if...

2 days ago by apexwm on Windows 8 start-up speed forces USB boot workaround
Gavin Goodman

You can now buy the Xi3 modular computer in the UK at http://www.ocdistribution.com . This can be bought with the Tand3m software, pricing and...

2 days ago by Gavin Goodman on CES 2012: Xi3 microSERV3R
Phil at Cloud4

I agree: Mike Lynch can clearly build a business and manage strategy. I suspect the exit of Mike is more likely the end of a planned handover...

2 days ago by Phil at Cloud4 on HP cuts 27,000 staff as Autonomy chief Lynch leaves
Phil at Cloud4

This is unbeleivable government wastage with only one winner... Microsoft 1 - Tax payer Nil!

2 days ago by Phil at Cloud4 on 6 million wasted licences and £1,200 PCs: welcome to government IT
Mispam

So what do you do when you can't boot into windows? Why can't I just hold Shift while I power up instead of having to boot into windows and click a...

2 days ago by Mispam on Windows 8 start-up speed forces USB boot workaround
apexwm

I've also seen that Mac OS X for Intel machines is supposed to run in VirtualBox, which would also be a nice solution. I've never tried it though.

2 days ago by apexwm on xTreme Triple Booting: Linux, Mac & Windows