Printer company inks deal to buy Elonex

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A British buyer has been found for UK PC vendor Elonex, which entered administration last month.

Newcastle-based Afic, which sells products such as stationery, printer ribbons and cartridges to large companies and government departments, is understood to have paid several million pounds for Elonex.

Speaking to ZDNet UK on Wednesday, Afic's founder Yuval Ella vowed to use Elonex's assets to build a successful IT services operation.

"I've been looking for a company with credibility in the services business,” said Ella. “Elonex is a household name — one we can use for marketing."

According to Ella, Afic will honour Elonex's existing warranties and service contracts.

UK PC vendors have experienced difficult times recently, with companies such as Dell driving down retail costs. Ella believes that the solution is to focus more on services such as support contracts.

"If we can't sell you a PC because someone else can sell it cheaper, then I'm sure they can't offer a better service than us," Ella said.

Talkback

We are totally Elonex, MS NT SBS network and 16 workstations. W£e have received an e-mail from John Power, Corporate Sector Manager, Elonex to say that new Elonex has no obligation to service calls on previous warranties free of charge.

We also had a service call in process waiting for an engineer and were phoned today to say they are not honouring the call out.

So I guess they are not honouring existing contracts and warranties as they told you unless you are a big and important customer where they will gain a future benefit.

via Facebook 20 July, 2006 15:14
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