Green IT at the flick of a switch

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The IT department's core mission used to be simply to meet a company's computing needs, on time and within budget, with buzzwords such as operational enablement and optimisation topping their agenda. Today, the goalposts have moved, and environmental responsibility has catapulted its way to the top of the chief information officer's agenda.

"Going green" is also on the lips of most boardroom members as they try to promote corporate responsibility. As a result, IT decision makers are under increasing pressure from stakeholders, to deliver IT practices that meet strict green criteria without burning holes in the budget.

The good news is that going green needn't be costly; in fact, it can bring long-term cost savings. Small changes can make a real difference by reducing costs and lowering CO2 emissions. Research by Fujitsu Siemens Corporation and Computacenter has found that switching PCs off overnight will not only cut emissions; it can also save up to £53 in electricity costs per PC every year.

Achieving carbon neutrality for an IT estate may sound complex, but there are three key challenges that IT managers should address: the removal of old and harmful products; complying with today's green IT legislation; and understanding and managing carbon footprints.

The EU's Waste Electrical and Electronic Equipment directive, WEEE, is putting pressure on consumers and businesses to dispose of electrical items safely and appropriately. The IT industry and PC users create a heavy environmental footprint, in terms of carbon emissions and landfill usage. Older products in particular need to be disposed of carefully as they can contain harmful substances such as lead and mercury.

IT equipment is often refreshed due to increasing performance expectations. In fact, much can be reused or re-marketed, donated, or even sold on as second-hand equipment, often to companies in developing countries, raising revenue and minimising waste in the process. The caveat here is that organisations need to ensure data has been destroyed and that equipment is not just "dumped" in the receiving country.

IT managers should consider conducting an energy audit of their company's current IT environment, to see where efficiencies can be made and to identify equipment that can be recycled or sold on. By carrying out an IT refresh, companies will be able to reap both financial and environmental rewards.

The manufacture and use of IT products generates significant levels of CO2, so it is important for businesses to understand and reduce the carbon footprint of their IT estates. For example, a typical desktop PC left on for 24 hours a day, 220 days a year is responsible for up to a tonne of CO2 emissions over a three-year period.

In the future, computers that emit low CO2 levels, both in manufacture and operation, will make an important contribution to reducing the potentially harmful effects of climate change. In fact, the carbon-neutral PC of tomorrow will define the sustainable IT environment of the future. In the meantime, though, by encouraging employees to become involved through simple steps such as switching off PCs at night, companies will quickly see bottom-line benefits while reducing their impact on the environment.

Ignorance and apathy of the challenge posed by climate change is no longer a valid option for businesses. Simply put, IT decision makers have a responsibility to make decisions today that will reduce their organisations' carbon footprint tomorrow.

Talkback

Heidi-Lynn is absolutely right on the most important point in this article - i.e. apply Green IT to the architectural and operational principles of your organisation does, by its very nature, save money. The real choice is over timescales and degrees of return from investment.

The main important point which I believe is missing here though is the application of Green IT to the architecture, not just the operations.

A good example is an extention of the statement that turning off PCs overnight saves £53 per desktop. If we apply thin client technologies we save much more, and thats just on the power. This also addresses the problem of upgrading each desktop when we need to move to Windows/Office 200x etc .... more so, it negates the need for, the far more expensive and time consuming tasks, in upgrading the software or operating environment at each desktop.

Focusing on the leading, and most important, word in the Reduce/Reuse/Recycle mantra - a key element underlying each of these type of approaches is to minimise the amount of hardware churn in an organisation. This will be a whole new challenge to the volume providers, such as Computacenter.

Supporting/Encouraging manufacters to focus on the recycle element is also key.

The ability to apply Green principles in this way, not simply blinkered within the architecture of the IT function but also across the whole business strategy, will be a vital element within CxO agendas ... whether we have the people/abilities in place to adapt to this new culture is the £M question!

Brian Murray 17 February, 2007 14:50
Reply

"Focusing on the leading, and most important, word in the Reduce/Reuse/Recycle mantra - a key element underlying each of these type of approaches is to minimise the amount of hardware churn in an organisation. This will be a whole new challenge to the volume providers, such as Computacenter"

...or consultancies who peddle an operating system that needs to run on higher specification hardware with each release ;)

Looks like an attempt at "Green Wash" to me.

dogStar 23 February, 2007 14:44
Reply

Completely agree .... operating systems should be improving as they evolve, not becoming hungrier!

Microsoft is leading the 'why buy just new software when you can buy a whole new system' campaign ... All the more reason to get rid of the desktop culture.

Brian Murray 23 February, 2007 19:41
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