In the old days, VMware made its money selling core virtualisation software called a hypervisor that lets a computer run several operating systems simultaneously. Now it has moved beyond that.
"Over 80 percent of our revenue comes from outside of our hypervisor today," VMware president Diane Greene said in a press meeting at the company's VMworld show in San Francisco on Tuesday. "We've done a very effective job of building products that unlock the value of virtualisation for our users."
That's significant, given the competitive realities that face the company. The open-source Xen hypervisor today is available for free, and Microsoft plans to build a hypervisor code-named Viridian into its future Windows Server.
VMware initially sold core virtualisation technology for desktops, then servers, but later added its Virtual Infrastructure software to manage virtual machines and other higher-level software. That software lets administrators handle tasks such as starting and stopping virtual machines, moving them from one physical machine to another through a feature called VMotion, backing them up and restarting them elsewhere in the event of a data centre disaster, and monitoring resource use to make sure servers aren't either overtaxed or idle.
Virtualisation has been around for decades, but its inclusion in mainstream computers with x86 chips is bringing it out of the shadows and attracting financial attention. VMware, an EMC subsidiary, had a roaring initial public offering in August, and Citrix Systems bought XenSource for $500m (£246m).
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VMware's management software doesn't currently manage other hypervisors. "Our hypervisor has so much more functionality, it wouldn't make sense," Greene said. For example, 60 percent of the company's customers use VMotion, and that feature is only just arriving in XenSource's XenEnterprise product and has been removed from Microsoft's first version of Viridian.
But Greene held the door open for closer ties. "We're starting to show signs of partnering with Microsoft," Greene said. She pointed in particular to the Open Virtualization Machine Format (OVF) effort, in which VMware, Microsoft and XenSource created a common format for storing virtual machines onto hard drives.
At VMworld, VMware announced a plan to embed its new ESX Server 3i hypervisor in servers from IBM, Dell, HP, NEC and Fujitsu. That brings the possibility of new sales of support software and management tools, Greene said.
Greene also offered a 10-year forecast, predicting that virtualisation will become not merely accepted, as it is today in some circles, but omnipresent. "We do think virtualisation will be ubiquitous on the hardware; and in automated data centres for someone running three servers to 3,000 servers, virtualisation will just be a given," she said.
