Oracle sheds light on its acquisition strategy

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

...teamwork and development, and we put a lot of store behind making sure that we are coaching people from a career point of view; it is not just performance-related.

So, explain a little about how these acquisitions are being developed and moved forward.
The first one we did was JD Edwards and PeopleSoft. JD Edwards had been taken over by PeopleSoft the year before and their people felt pretty aggrieved. That was the first one and we didn't do as much as we needed to do at that point in time. We were a bit new.

Where we are now is that we have listened to the users. The user-group survey has gone from saying the PeopleSoft and JD Edwards customers are the least happy to [them being] the most happy. That is for three basic reasons.

Firstly, we have released versions of every product. We released new versions of PeopleSoft; new versions of JD Edwards EnterpriseOne; but also the first release of JD Edwards World since 1998. So they have seen that the company is serious about investing in those products.

Then we picked up on the fact that they were less happy than the Oracle customers and we focused people on resources and programmes — so on changing that [perception] and listening. They have obviously reacted really well to that; hence the survey results.

Finally and most critically, from a customer point of view, is that they see us signing new-name business using those products — so, new PeopleSoft customers that have never been PeopleSoft customers before. The same [goes for] JD Edwards customers. They realise that these are real products with a future that we are going to market with in a serious way.

Some products are PeopleSoft products that fit the legal market really well and [some are] software from JD Edwards that fits the manufacturing market really well, so it is horses for courses. Nevertheless, we are looking at the JD Edwards user base, for example, and asking: "Where are the other customers who are similar, so we can go and sell this to them?"

Some people are not very happy about the way Oracle licenses its software, and some draw comparisons with the on-demand model and its inexpensive licensing. How do you feel about that?
We have to make sure that customers understand what the licensing is and why it is like it is. At the end of the day, you have to have some way of doing the licensing. What works for some people is more difficult for others. What we want to do is make it applicable as far as it goes and accountable as far as is possible.

We have recently come up with some "unlimited deployment" licensing, which some of the bigger customers have bought into. That takes away all the worry of counting anything.

Siebel coming into the fold really gives us an outstanding competitive product [with which] to go and compete with Salesforce.com

Stuart Turner, Oracle

How does that differ from site licensing?
The one thing about site licensing is that it is based on "what it is now". If you are in a fast-growing company, then site licensing has typically been restricted to the size of the company as it is now. The key here is unlimited deployment, so, if you double in size over a period, say three or four years, then it is based on that expectation. You can deploy as much as you like in that time. Then you have put a peg in the ground and said that is what the answer is and, if you deploy it, it's yours, and, if you don't deploy it, then we stop doing this. The good thing about that is it makes it very predictable. Licensing is predictable and it especially makes the support predictable.

So that licensing is over a period of time. At the end of that period, we can review it or whatever?
Yes, and that sort of thing seems to work really, really well for technology. From an applications point of view, then necessarily you have to be a little more variable. So, for instance, for transportation management, that tends to be done under a metric based on the freight and the management — something very specific and a metric that the industry uses all the time.

How about the on-demand model?
Well there are two parts to that model. The first part is running the systems at the customer's premises. We do some of that. We provide our products as a service on top of the standard products. We provide it running at our partner's [premises] and off-site. Finally there is software as a service [SaaS], and we already do that with our CRM product, which is a multi-tenanted offering. That is going really, really well. You will see some of our partners in a year or so offering SaaS as part of our applications — some of the bog standard applications.

The older applications?
Well, in terms of the Oracle E-Business Suite. "Additional" is a better word.

So that means you get all the upgrades and so on?
Yes.

It is a few years now since Salesforce.com popped up in the area, but how do you see the CRM field panning out?
CRM for us would be on-premises, where we have been pretty successful in the UK. The advent of Siebel just changed the game entirely. We are easily the leading product on-premises. When it comes to the on-demand model, then Siebel coming into the fold really gives us an outstanding competitive product [with which] to go and compete with Salesforce.com.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

Freebies202

Duplicate comments are not made intentionally. Its very good to know that now you are keeping check on this problem because sometimes a commenter...

5 hours ago by Freebies202 on Microsoft fixes blog comments, speeds up blogs with open source
kevinmchapman

"the very significant number of users" and "many (most) of us" - you have no evidence for these statements. It is a fact that most users are saying...

13 hours ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
Marg Menzies Harrison

Another grammar faux pas is the improper use of "you". When sitting down down in a restaurant, for example, I get cringe when the waitress...

14 hours ago by Marg Menzies Harrison via Facebook on 10 flagrant grammar mistakes that make you look stupid
zdnetukuser

And NOW, folks, for Canonical's next trick... Kubuntu is late. Here's a pencil. Draw your own conclusions. cf.:...

15 hours ago by zdnetukuser on Linux Minterface
Moley

@kevinmchapman. The discussion here reflects the very significant number of users who really do like the traditional menu system and who wish to...

17 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
kevinmchapman

Er, no... It is an efficient means of finding the application/file/setting you need in one place. The icons are a simply a fallback for when you...

19 hours ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
TerryRK

Isn't the provision of a text based search an admission by the developers that the mass of icons approach does not work? I don't need to use a...

20 hours ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
kevinmchapman

"Unity and GNOME 3 both abandon the old text-based cascading menus in favour of a graphical icon-driven system." Point truly missed. Both use a...

20 hours ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
TerryRK

whs001 - Thank you, I'm glad you liked the article. I absolutely agree with you on your first point. I should perhaps have made it clearer that...

20 hours ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
Dennis Nilsson

If we allow corporate interest to dictate the way our government circumvents due process against foreign entities then we should accept the same...

21 hours ago by Dennis Nilsson via Facebook on ACTA stumbles in Germany
GHar123

I totally dislike pirating of works, I fear that artists will be deterred from creating works if they think that they are going to get ripped off....

23 hours ago by GHar123 on ACTA stumbles in Germany
JCB33

How dare film makers, artists or anybody that invests in creativity stop us pirating their works for free. I want to be able to walk into my local...

1 day ago by JCB33 on ACTA stumbles in Germany
Moley

@GrueMaster. I prefer horses for courses rather than one size fits all. I, and I suspect most other computer users, do not really wish to have...

1 day ago by Moley on A tale of two distros: Ubuntu and Linux Mint
greycynic

The product that scares me every time I have to use it is the Office 2007 version of Excel. The first bug that I found was applying the median...

1 day ago by greycynic on Ten flawed products that derail productivity
GrueMaster

Nice review and very informative. One thing I'd like to add (in reply to whs001's 1st question), the main reason to have the same interface from...

1 day ago by GrueMaster on A tale of two distros: Ubuntu and Linux Mint
Frederick Wrigley

I'be been using Mint 12 since the RC came out, and I am far more happy with the Cinnamon, the Mate, and, yes (with extensions), theGnome 3...

1 day ago by Frederick Wrigley via Facebook on A tale of two distros: Ubuntu and Linux Mint
bdantas

Excellent article. One small correction, though--although a fresh installation of Linux Mint 12 will, indeed, provide the user with a version of...

1 day ago by bdantas on A tale of two distros: Ubuntu and Linux Mint
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

1 day ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

1 day ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Moley

For Gnome 2 die-hards, it is possible to add icons to the bottom panel (or top top panel, if you prefer) which provide the exact Gnome 2...

1 day ago by Moley on A tale of two distros: Ubuntu and Linux Mint