From the PC to the TV, Adobe wants to bring rich web animation and video into consumers' living rooms.
The company will on Monday announce the latest version of its Flash multimedia platform that will essentially put its technology in internet-connected TVs, set-top boxes, Blu-ray players and other digital home devices.
The main purpose of the TV- and consumer-electronics-optimised Flash is to allow viewers to see high-definition video, interactive applications and new user interfaces right on their televisions.
As part of the announcement, the company revealed a number of partners that plan to use the technology, including, Intel, Comcast, Disney Interactive, Netflix, Atlantic Records and the New York Times Company.
Until now, Adobe's Flash Player has been used mainly on computers to make animation and video from websites such as YouTube available in a web browser — and the company has been very successful in this market. About 80 percent of online videos worldwide are viewed using Adobe Flash technology, according to ComScore.
The company has also adapted its technology to create a mobile version of Flash that is used on smartphones. The mobile version lets people watch Flash-enabled video on the go. Now Adobe is turning its attention to the living room and big screen HD TVs. This means people could have full access to the entire YouTube library of video on their televisions instead of a subset that has been specially encoded for TV viewing.
"There are some products and services that offer a subset of online video for TVs," said Anup Murarka, director of technology strategy and partner development for Adobe's Flash Platform Business Unit. "But they don't provide all the content. For example, a lot of devices play back YouTube content. But they can't offer all the videos on YouTube."
Developers will also be able to create 'widgets' for televisions to help bring web content onto the television screen. Widgets are specially designed web applications that can easily be added to consumer electronics devices.
Yahoo is also offering widget technology for televisions, which it co-developed with Intel. The Yahoo Widget Channel provides access to Flickr, Yahoo News, Yahoo Weather and Yahoo Finance, USA Today, YouTube, eBay and Showtime Networks, among others. Motorola, Samsung, and Toshiba are all planning to add Yahoo Widgets on some of their new televisions.
Murarka said that Yahoo is not really competing with Adobe. He pointed out that both Adobe and Yahoo are working with Intel, and he said the Flash technology was complimentary to what Yahoo is doing with its Widget Channel.
"Yahoo supports Flash on desktops and our hope is that they will support Flash in TVs as well," he said. "We see Flash valuable in a number of new frameworks."
Murarka would not say which consumer electronics makers plan to use the new version of Flash, but the technology is available to device makers and application developers now. Flash-enabled televisions and set-tops should be out later this year.
Talkback
I mean it's a great idea for Adobe. Bad for everyone else. Why should our TVs come pre-installed with the processor sucking POS that is Flash? Let's think about the sort of things this could lead to - you know not being able to change channels coz your processor is maxed out running some on screen advert? Watching the FA cup final and then asked to do a software update during the show? Hmmm this will all end in tears, I tell you, tears...
You're spot on John! Though tears may not be the only outcome, it's looks to me like another attempt at turning content models and providers like Youtube/ New York Times etc into revenue generators. By providing the access gateway to future premium content Adobe will try and make a bundle while ruining our experience with the very problems you've described. Beyond that, it's also a means to fool us all into adopting another piece of software which will easily have the capability to (yet again) profile our use and preferences and deliver more (ir)relevant advertising (i.e. more revenue) etc etc.
TFD