Google's purchase of internet advertising company Admeld will be subject to an antitrust review by the US Department of Justice, according to newspaper articles.
Read this
Google gives Android music, movies and gadgets
At Google I/O 2011, the web giant announced its Android roadmap and tools for integrating with devices and the home
Google sought to portray the advantages of the $400m (£247.8m) deal while responding to media inquiries regarding the investigation, which was reported by The Wall Street Journal and The New York Times. "This acquisition is designed to help publishers get the most from the rapidly growing display advertising industry, which is both complicated and incredibly competitive," Google spokesman Rob Shilkin said in a statement to The New York Times. "The emergence in recent years of a huge variety of technologies for publishers, like Admeld's, is great evidence of that."
The deal for the display advertising company, which was announced on 13 June, was expected to attract regulatory scrutiny after Google's $750m acquisition of mobile-ad company AdMob in 2010 and its $3.1bn purchase of DoubleClick in 2008.
For more on this ZDNet UK-selected story, see Google's deal for Admeld faces antitrust review on CNET News.
Get the latest technology news and analysis, blogs and reviews delivered directly to your inbox with ZDNet UK's newsletters.
Talkback
This post has been removed by a moderator.
This post has been removed by a moderator.