T-Mobile USA launched a mobile version of its Bobsled internet-based calling app on Monday.
The app will work on any iOS device, from the iPhone to the iPad, as well as Android smartphones and tablets. T-Mobile USA is attempting to dip its toes into adjacent growth areas such as web-based phone and messaging services. The mobile app represents an expansion of its Bobsled initiative, which allows users to log in with their Facebook credentials and make phone calls, leave voicemails, and send messages for free.
For T-Mobile USA, Bobsled gives it a reach beyond its own customer base. The carrier also plans to eventually run advertisements to generate revenue, although it is more concerned with adoption at this point. "We can engage with customers from other carriers," said Brad Duea, vice president of value-added services at T-Mobile USA. "We don't have a legacy fixed-line business, so it's actually a good opportunity for us."
A T-Mobile spokeswoman told ZDNet UK there are currently no plans to bring the Bobsled app to the UK.
For more on this ZDNet UK-selected story, see Make a T-Mobile call on your new iPhone on CNET News.
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