Sisters are doing it for themselves

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

Topics

Internet, US, mmxi, Women

NEWS
New research into home Internet use published this week shows that British women are catching up with their male counterparts. MMXI, an Internet audience monitoring firm, has seen steady growth in the number of UK women going online over the last nine months, and believes that we might see an equal ratio of the sexes in this country within twelve months. In the US, more women than men now surf the Web. Last October of the 7.8 million home Internet users in the UK, women made up 39 percent. Figures for June show that the number of home Internet users has risen to 10.6 million with women now accounting for 42.5 percent. Lucy Green, marketing director at MMXI, believes this trend will continue. "We're seeing a rapid increase in the numbers of women logging on to the Net across Europe, as ease of access improves," she said. "If this growth continues, it's possible that there could be as many UK women as men surfing from home within a year." Green explains that usage patterns show that women use the Net for practical tasks. "We're seeing women primarily use the Internet for shopping and to find information. E-banking, e-commerce and travel sites are all very popular," she said. Women represent the largest proportion of visitors to tescodirect.com, tescodirect.co.uk, egreetings.com and handbag.com. "Another growing trend is the popularity of health sites, where a mother can type in her ill child's symptoms and receive advice," she added. Green believes it is possible that if women continue to use the Internet for practical tasks they could become a more important audience than men for web retailers. "We could reach a situation where most UK women are using the Internet to shop, check bank accounts and book holidays, while men primarily log on to find Web content and to download games," she says. Take me to the e-commerce special. What do you think? Tell the Mailroom. And read what others have said.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

bordero

ike fuelband is great for every healthminded person ! to work out! theres this website called textme4free.com that you can use to text anywhere in...

8 hours ago by bordero on Nike's FuelBand wristband gamifies exercise
BrownieBoy

> I'm told it's somewhat annoying when people have their Macs stolen > and Apple stores treat the thief as the owner, but there you go. Ouch,...

10 hours ago by BrownieBoy on AMD Ultrathins to challenge Intel Ultrabooks
Moley

@kevinmchapman. OK, I acknowledge that 'most' was a gratuitous throwaway comment as an afterthought and too presumptuous. As to proof, as you...

15 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
Jack Schofield

@BrownieBoy > Works really well for thieves.... >> Nice attempt to deflect the argument by tossing in a point that's totally >> irrelevant, even...

16 hours ago by Jack Schofield on AMD Ultrathins to challenge Intel Ultrabooks
raskolnikof

fantastic that the so called piracy bills have been withdrawn. however, these anti-democracy supporters are still in the shadows so lets be alert...

16 hours ago by raskolnikof on SOPA, Protect IP support wavers in face of online protest
Tony Douglas

Please God no; teach them anything you like - thinking rationally, the uses and misuses of data, what data is and what it's not - but leave the...

19 hours ago by Tony Douglas via Facebook on Kids are the future. Teach ’em to code.
BrownieBoy

@Jack, > Works really well for thieves.... Nice attempt to deflect the argument by tossing in a point that's totally irrelevant, even it were...

1 day ago by BrownieBoy on AMD Ultrathins to challenge Intel Ultrabooks
bootlegger

Make that 13 people now - I got refused today at Manchester airport. I thought I was up to date on this legislation - I knew of the EU ruling from...

2 days ago by bootlegger on UK airport body scans will not be opt out
tinycg

Don't forget to check out apps like GoodReader or SlideShark either, they're indispensible for people on the go in presentation situations. Best...

2 days ago by tinycg on Four top iPad apps for people on the move
TerryRK

Well it seems there is something a number of us agree on. Why is the Ubuntu Unity launcher so ugly? I thought perhaps it was something to do with...

2 days ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
Freebies202

Duplicate comments are not made intentionally. Its very good to know that now you are keeping check on this problem because sometimes a commenter...

2 days ago by Freebies202 on Microsoft fixes blog comments, speeds up blogs with open source
kevinmchapman

"the very significant number of users" and "many (most) of us" - you have no evidence for these statements. It is a fact that most users are saying...

3 days ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
Marg Menzies Harrison

Another grammar faux pas is the improper use of "you". When sitting down down in a restaurant, for example, I get cringe when the waitress...

3 days ago by Marg Menzies Harrison via Facebook on 10 flagrant grammar mistakes that make you look stupid
zdnetukuser

And NOW, folks, for Canonical's next trick... Kubuntu is late. Here's a pencil. Draw your own conclusions. cf.:...

3 days ago by zdnetukuser on Linux Minterface
Moley

@kevinmchapman. The discussion here reflects the very significant number of users who really do like the traditional menu system and who wish to...

3 days ago by Moley on A tale of two distros: Ubuntu and Linux Mint
kevinmchapman

Er, no... It is an efficient means of finding the application/file/setting you need in one place. The icons are a simply a fallback for when you...

3 days ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
TerryRK

Isn't the provision of a text based search an admission by the developers that the mass of icons approach does not work? I don't need to use a...

3 days ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
kevinmchapman

"Unity and GNOME 3 both abandon the old text-based cascading menus in favour of a graphical icon-driven system." Point truly missed. Both use a...

3 days ago by kevinmchapman on A tale of two distros: Ubuntu and Linux Mint
TerryRK

whs001 - Thank you, I'm glad you liked the article. I absolutely agree with you on your first point. I should perhaps have made it clearer that...

3 days ago by TerryRK on A tale of two distros: Ubuntu and Linux Mint
Dennis Nilsson

If we allow corporate interest to dictate the way our government circumvents due process against foreign entities then we should accept the same...

3 days ago by Dennis Nilsson via Facebook on ACTA stumbles in Germany