Macworld: Apple moves from iTools to .Mac

NEWS

Apple Computer on Wednesday announced that it will transition its iTools Web services to a paid programme from a free one, under the .Mac name. The company plans to charge about $100 per year for the programme, which would initially be available for $50. The shift to paid Web services and the .Mac renaming bears some similarity to Microsoft's .Net software-as-a-service strategy. Apple launched the collection of Web services about three years ago, which now includes online storage via a service called iDisk, online greeting cards through iCards and other features. Apple took iTools offline on Wednesday morning, ahead of chief executive Steve Jobs' keynote address at the Macworld trade show in New York. Jobs is expected to reveal .Mac details. But a frequently asked questions page (FAQ) briefly posted on the mac.com Web site details some of the .Mac features, according to Mac news site Macminute. CNET News.com obtained a copy of the FAQ. Apple plans to enhance the current crop of online services, with additional online storage, Virex antivirus protection and online backup, according to the FAQ. Current users would have until 30 September to sign up for .Mac before existing iTools accounts are deleted. Mac users had mixed reactions to the plan. "Yes, I'd pay," said Jeffrey Barbose, a software president based in San Francisco. "At least with Apple, all the costs will be up front, and the 'death by a thousand paper cuts' nickel-and-diming that Microsoft does and plans to continue to do with .Net won't be an issue." Neema Agha, a Los Angeles-based doctor, said he wouldn't pay for the current level of services. "However, should they offer greatly enhanced services, $100 a year sounds reasonable," he said. "Such services could be a MyPalm.com environment which would allow me to sync information between my Palm and my OS X desktop. It would have to go beyond the email, iDisk and iCards currently offered." "Fact is, all the services can be found for free elsewhere but with banner ads probably," said Tom Koons, an equipment technician and software user in Chandler, Arizona. "Apple would need to make the service much better to be worth it for $100 a year. Maybe $60, so that would be $5 a month. If they relaxed the bandwidth on hosted Web sites, then possibly $100 a year will be OK." Chris Coleman, a college student at Penn State University, said he doesn't use iTools all the much, but sees an enhanced service as another way to woo new people to the Mac. "I think it's a potential selling point for PC switchers who might have reservations about giving up their floppy drives," he said. "If Apple were to add more advanced features to iTools, such as the ability to set up online stores on home page sites, I could see it being worth it to some people, but I think that what exists now would do best to remain free." News.com's Joe Wilcox reported from Macworld in New York.

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