As ZDNet UK reported in August, trigger levels of 750 are highly likely to be unachievable in the foreseeable future. Rhos-on-Sea, for example, has been given a trigger level of 750 pre-registered orders. According to BT's own figures, though, there are just 7,000 residential and business customers in Rhos-on-Sea -- so BT is effectively asking for over 10 percent of customers to sign up for broadband. Even though the number of broadband users is growing fast following significant price cuts made by BT Wholesale earlier this year, the overall take-up is still less than 3 percent -- out of 15 million homes that could get ADSL, just over 350,000 have signed up. This makes Rhos-on-Sea's target of 750 a very difficult one to reach, as illustrated by the fact that just 53 pre-registration orders had been recorded at the local exchange after two months. Verwaayen points out that BT is a commercial organisation with a responsibility to its shareholders. The BT chief executive refused to criticise the UK government's policy towards broadband -- but there is a growing feeling that if broadband really is important, public money should be used to take it to parts of the UK where commercial broadband providers fear to tread alone. The UK government favours a market-led approach in conjunction with a drive towards aggregating the public sector demand for broadband. This policy argues that if the schools, hospitals and local government offices in a non-broadband area pool their broadband requirements, they can prove to a telco such as BT -- or another operator such as Easynet -- that it makes financial sense to make broadband available in that area. Once ADSL equipment has been installed at the local exchange, nearby businesses and consumers would then be able to sign up for broadband too. Many in the industry believe this is a sensible policy -- the problem is the speed at which it is being implemented. The Broadband Stakeholder Group recommended public sector broadband aggregation to the government at the end of 2001. Douglas Alexander, e-commerce minister at the time, took the advice on board, but it took until June for the government to announce the creation of a broadband unit -- made up of a network of broadband advisors, and a team within the Office of Government Commerce (OGC) to advise public sector bodies on how to buy broadband effectively. Only at the end of August, though, did the OGC announce it had begun searching for suitable broadband suppliers to work with. According to chief executive Peter Gershon, the OGC has saved the public sector hundreds of millions of pounds in the two years it has been in existence, and it is confident that it will soon be creating framework agreements that will let public sector official obtain the best value for money when purchasing broadband Internet services. "I am delighted that we will be able to offer further value for money savings for broadband buyers," said Gershon in a statement. The worry, though, is that the government is not moving fast enough -- and despite the recent broadband boom that saw take-up double in the first six months of 2002, things are still far from rosy. Latest figures from research firm Nielsen/NetRatings, published at the start of September, reveal that the UK is still lagging way behind other European countries such as Germany, Sweden and France for broadband take-up. Tom Ewing, Internet Analyst at Nielsen/NetRatings, said that although the UK's position was slowly improving, it is unlikely to catch up soon. "Broadband is growing in this country but the Government's stated target of being the G7 leader in broadband connectivity by 2005 is absurd if you set it against current rates of growth," said Ewing. Should the UK continue to perform poorly compared to other countries, the British government risks widespread criticism for its broadband policy, and for not throwing more hard cash at the problem of the UK's broadband divide.
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