Business television
Business TV is an excellent way to deliver the same message to all employees at the same time. More than 250 business TV networks operate in North America today, broadcasting daily, sometimes offering multiple programs. Typical content might include industry analyst updates, new company policies, and new product announcements. Of course, only a portion of all employees needs or wants to see certain programmes. That’s why it may make sense to offer separate broadcasts for training of specific staff members like salespeople or customer service reps.
A dramatic example of using business television came about a couple years ago, after 11 September, 2001. Many New York City financial services offices were destroyed. Wall Street was shut down. Worldwide investors were in a panic. The chairman of one financial services firm used business television from a remote studio to tell his employees in regional offices across the country that the business would survive, and its people would rebuild.
A call to action
The business case for satellite networking can be summed up by Christopher Baugh, principal analyst with Northern Sky Research. "The typical business uses its network for applications including earnings calls, distribution of financial information, sales training, employee education, multimedia file delivery, and business television, to name a few," noted Baugh. "Our research indicates that moving to satellite distribution of these services may allow companies to maintain these sophisticated networking capabilities and protect their cash position at the same time."
By making a simple switch from landline to satellite delivery for broadcast-type applications in your business, you can save as much as 98 percent in annual network costs. That’s a compelling return for a decision that will be transparent to your organization -- and it will definitely break the impasse that the economy has created between you and your financial executive counterparts.
