Anyone signing up for a year-long subscription to Bulldog's 1Mbps AllTime 1000 product during September will pay £29.36 including VAT per month (£24.99 ex VAT) -- a reduction of around £5 per month.
As Bulldog points out, this means customers can get a 1Mbps connection for little more than other ISPs charge for a 512Kbps service.
BT is launching its wholesale 1Mbps ADSL product, called IPStream 1000, in a large trial this autumn. Many service providers are taking part in this trial, and it looks likely that some ISPs will sell the product to customers for as little as £30 per month -- although others claim such prices are not sustainable.
Bulldog offers 1Mbps and 2Mbps services from 450 local exchanges in the UK -- in the South East, Greater London and several other cities. It also sells 4Mbps and 6Mbps services just in London.Signing up for any of these products will also be cheaper in September, as new customers can choose between getting a free ADSL modem or just paying half of the usual connection charge.
Seymour Forsyth, communications manager at Bulldog, told ZDNet UK that these offers were an attempt to remain competitive in the area of faster broadband.
"We already have an established market for 1Mb, 2Mb and higher residential grade services, and our announcement this week should attract both new and existing broadband customers alike," said Forsyth.
Forsyth added that Bulldog was aiming to increase the number of local exchanges from which it offers services.
Talkback
Why is it that in Canada and USA and also in Europe, the standard broadband is 1Mbps on download - I was in Canada last year and had brodband at CDN$45/mth or £20/mth at 1Mbps - modem was free but if you cancelled within one year you had to pay for the modem.
BT as usual stings everyone and we are conned into believing that we are the greatest most up to date country in the world - it is about time that we realized that many things are invented in other countries long before we ever get around to thinking about it - always have to reinvent the wheel.
I live in the country and more than 6 miles to the exchange - bad news for me!!
I would like to buy broadband now, but with all the price wars going on I would be annoyed to hear that in a few weeks I probably could have got broadband even cheaper because of the continuous fight for supremacy.
Oh for a choice! Spare a thought for those who have no Broadband provision where they live.
What is interesting is comparing service delivery, not just price - Is the speed of data capped? Is there a monthly data limit? Can you use only 1 computer in your property? What is the true cost of connection (fee plus equipment) and length of contract? Is email and/or webspace included in the price? One or more of these may outweigh the monthly cost factor.