Cisco's product strategy: A view from the top

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

Topics

Cisco

Do you think that by developing a brand-new operating system specifically for the service provider market that Cisco is admitting to its carrier customers that the old version of IOS is not up to snuff?
Not necessarily. Service providers need much higher levels of resilience and modularity than enterprise customers. IOS doesn't have the level of modularity that the IOS XR has.

Some software features are missing from the IOS XR, such as support for IP version 6 multicast and for multiprotocol label switching (MPLS) virtual private networks. Some experts say the new software lags behind older versions of IOS in terms of features by at least a year. What is your response to this?
Do we have all IOS features on the IOS XR? The answer is no. But we have more features in IOS than any other routing software in the entire industry.

You mentioned earlier that Cisco may offer the new IOS XR software on the GSR platform. How will the company make this transition?
We started testing the new software before we even developed the hardware for the CRS-1. So a lot of the testing for the IOS XR was done on GSR hardware. If customers ask for it on the GSR, chances are that we will introduce extensions.

During the event for the launch of the CRS-1, Cisco chief executive John Chambers alluded to a wave of new product introductions this year. Can you give us some idea of what will be coming?
I can't preannounce anything, but you will see an unusual richness of new announcements. Clearly, there will be advancements in routing. But it will be rich across the board, including LAN switching, storage, security, IP communications. There will also be a lot of announcements in vertical segments, like cable and mobile wireless LANs.

Critics say Cisco is not a real technology innovator. They claim that the company waits for a market to develop, and then it acquires start-ups in those markets. What's your reaction to this?
It's true that Cisco has acquired a lot of technologies, but it takes those technologies and develops them into products. I came to Cisco as part of the company's first acquisition in 1993. If Crescendo had remained on its own, even with a good team, we couldn't have done what Cisco has been able to do in the past 11 years. Cisco has used the acquisition as a catalyst -- no pun intended -- to enter a new market and evolve the technology.

Nobody is perfect. In certain cases, we have been a little late. Optical is a good example. We failed to see the opportunity there. Once we realised that we had failed there, we decided to acquire a few companies in that area.

From my perception, the cliche that Cisco doesn't innovate internally has become exaggerated. We've been at the forefront of inventing IP telephony and enterprise wireless. In LAN switching, we are leading the market in 10-Gigabit Ethernet technology. The reality is that our innovation is remarkable, compared with other companies of our size. I guess I am a little biased, though.

You mentioned the acquisition of Crescendo in 1993. That acquisition has turned out very well for Cisco. Technology acquired from that company has been used to build the Catalyst line of LAN switches, one of Cisco's most successful product lines. On a more personal note, how did the acquisition impact you?
The fact that I am still here shows that it has been beneficial. Since I've been here, I feel that I have been able to keep the same level of decision making and autonomy that I had when the company was on its own. The technology that was developed at Crescendo has had a much stronger impact on the industry as a part of Cisco than if we had been on our own. I am an engineer by background, but I don't believe in technology for the sake of technology. In this business, you really need to compare notes with customers and the rest of the industry. Cisco has always had a close connection with its customers.

Juniper Networks is clearly Cisco's biggest competition in the IP routing market. It recently entered the enterprise security market with its acquisition of NetScreen Technologies. What do you think about Juniper?
Juniper is a good company. And I think it's good for Cisco to have a good competitor. It keeps us more focused and on our toes. It keeps our entrepreneurial and competitive spirit alive. I am Italian, and if you go back in time, Carthage was a good antagonist for Rome. Problems happened for Rome years after, when the competition no longer existed. I think that good competition is healthy for us.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

apexwm

NanWag : A Windows Server 2008 is being used because the environment that the Macs are in is a heavy Windows environment. I am proposing that...

1 hour ago by apexwm on Windows Server 2008 drops the ball for Mac compatibility
BellamysIT

Really good article. You bring to light a few really good things. However, isn't it true that over 70% of fortune 500 companies use sharepoint?...

1 hour ago by BellamysIT on Designing a SharePoint farm: Tiers before bedtime
annonymous2

If Piratebay is a crime then so is borrowing a dvd you purchased to a family member or a friend. Why should we not be aloud to share. Most of the...

3 hours ago by annonymous2 on UK ISPs ordered to block Pirate Bay website
NanWag

File Services For Macintosh was causing Excel to prompt for Overwriting changes or Save Another Copy because it was changing the timestamp on the...

3 hours ago by NanWag on Windows Server 2008 drops the ball for Mac compatibility
Regis Machado

creative cloud $48/month in the USA, £48/month in the UK ($79). good for the competitors

5 hours ago by Regis Machado via Facebook on Adobe move promotes piracy
Tom Espiner

Hello KosGirl, Good question. I've asked Belfius for a response. The latest post I can find on Pastebin about it is here:...

6 hours ago by Tom Espiner on Hackers hold bank to ransom over stolen data
KosGirl

Have there been any further updates to this story? I can't find any information on whether the hackers released the data or not.

7 hours ago by KosGirl on Hackers hold bank to ransom over stolen data
SandJ

I have done 7 speed tests this morning on different speed test tools. They tell me my download speed is: 12.3, 12.3, 12.3, 11.1, 12.7, 12.7, 11.7...

7 hours ago by SandJ on Watchdog: TalkTalk's broadband speed test misled users
Jack Schofield

@Mary Microsoft could always send Mozilla a spec sheet and oblige them to meet the same standards as IE. Then Mozilla can spend millions of...

11 hours ago by Jack Schofield on Windows RT browsers and the point of Windows RT
goth1csnake3

Not before time, that people making films,dvd's get whats coming to them. Well done, Virgin Media.

13 hours ago by goth1csnake3 on Virgin Media: Spotify deal will bring down piracy
Simon Bisson and Mary Branscombe

Apex - the question then is what about letting the user choose to have a tablet where they don't have to have that responsibility? why can't the...

23 hours ago by Simon Bisson and Mary Branscombe on Windows RT browsers and the point of Windows RT
Simon Bisson and Mary Branscombe

Moley, Apex, thanks; I think there's an interesting other dimension of choice - the choice to have a platform that is 'locked down' in the sense...

23 hours ago by Simon Bisson and Mary Branscombe on Mozilla accuses Microsoft of shutting Firefox out of WOA
Yellowcave

Not surprised. I once used the methods to let my firewall just notify me of breaches. Not one single logged event was genuine. Once, we all...

1 day ago by Yellowcave on Mobile porn filters catch innocent content, says report
duplex

live realy sucks in facebook becuase people hack your profile

1 day ago by duplex on Irish watchdog: Facebook privacy still falls short
Ed Macnair

If only it was that simple. When you start accessing Cloud applications you are stuck with the security model the vendor provides...........unless...

1 day ago by Ed Macnair via Facebook on IT security? You're doing it wrong!
Phil at Cloud4

Another good updaet, I have enjoyed going on the journey reading this series on SharePoint 2010 and have learned alot. Great writing.

1 day ago by Phil at Cloud4 on Designing a SharePoint farm: Tiers before bedtime
muteen

roumers of an ipad Mini, isnt that just an iTouch!?

1 day ago by muteen on Apple rebrands iPad 4G as 'Wi-Fi + Cellular' for UK
apexwm

Thanks for this article and bringing this issue to light. Unfortunately this type of activity is common not only with Adobe, but many other...

1 day ago by apexwm on Adobe move promotes piracy
Andy Bolstridge

there's a very thin line between tax avoidance and tax efficiency - earning £850 a month and claiming dividends to bring my income up to normal...

1 day ago by Andy Bolstridge via Facebook on The Idle Self-employed
Andy Bolstridge

I see that they are happy to announce these numbers.. but no-one will take any notice until they start announcing sales numbers too.

1 day ago by Andy Bolstridge via Facebook on Microsoft's score card for Smoked by Windows Phone