Mobile workers aren't very interested in using Wi-Fi hot spots, according to research published by Gartner on Tuesday.
The analyst firm found that only one quarter of business travellers use public access wireless networks in places such as hotels, airports or aeroplanes. 2,000 business travellers in the United States and the UK were interviewed for the survey.
The Wi-Fi industry has targeted its services at the business community by pitching the advantages of surfing the Internet and accessing corporate applications such as email while out of the office. However, many of the executives interviewed said Wi-Fi was too expensive and that it can be difficult to get the cost of accessing a hot spot reimbursed as a business expense, according to Gartner.
In-flight Wi-Fi services such as Boeing's Connexion have received considerable publicity, but Gartner found that travellers were more interested in getting increased legroom and better entertainment when flying.
"While Wi-Fi has come a long way, our survey shows that many business travellers remain uncertain as to why they should use Wi-Fi, what equipment they need, how they can connect and what they will be charged," said Delia MacMillan, research vice-president at Gartner. "If Wi-Fi providers really want to attract new customers they must convince both end users and organisations of its benefits."
Wi-Fi operators are typically reluctant to reveal how many people use their services. Chris Clark, chief executive of BT Openzone, told ZDNet UK last month that Openzone's customer base had doubled in the last six months. However, he refused say how many customers Openzone actually has.
Gartner recommended that companies who want their staff to use public wireless networks should develop policies for Wi-Fi use, educate them about security and billing issues, and evaluate alternatives such as 3G.
Talkback
It's very simple. WiFi hotspots are WAY too expensive and people don't like to be ripped off, even when it's the companies money. When DSL costs from 15 euros a month for 8 Mbits/s, being charged 7.50 an hour in a hotspot is just rediculous.
When a wireless router is 99 euros to buy and DSL is so cheap, wifi should be more or less free everywhere. Especially in hotels! I am paying 200 euros a night for a hotel room right now and they still want to charge a considerable sum for use of the broadband connection which costs them almost nothing to run. Just include it in the room price.
I'm amazed that more business travellers aren't using WiFi. Cost varies wildly, but even at the high end seems negligible compared to the old days of dial-up over copper, watching a hotel phone bill stack up while your email crawled in. And it's increasingly possible to roam with a WiFi subscription - I used my BT Openzone subscription all over Paris recently, accessing through the Orange network of hotspots and it felt awfully like free access. Coming off the Eurostar at Waterloo on my way home I logged on again for a few minutes and picked up a couple of hours of email, enough for me to work on on the way home to Hampshire - to me this is great and gives me all the access I need when travelling without the hassle and cost of a 3G data card. WiFi may well be my all-time favourite technology - it's fast, easy works out of the box and is amazingly consistent. But I guess some people are never happy...