Google wants businesses to have faith in the cloud

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

ANALYSIS

A large number of Google Docs users couldn't use their online word processor or presentations for about an hour last Tuesday. The glitch illustrated not just the trouble with cloud computing, but also the gradual progress so far in making the concept palatable.

Cloud computing, in which software runs not on PCs or company servers but on computers on the internet, requires something of a leap of faith, both technologically and culturally. Those making the move must get accustomed to a reliance on somebody else's computing infrastructure, and that can be scary.

However, guarantees and practical tools are gradually emerging that will probably help ease the transition.

Google, for example, offers a service-level agreement (SLA) promising that Gmail, the online email component of the Google Apps service, will be available 99.9 percent of the time, with service credits extended to paying customers if Gmail dips below that level.

SLAs are coming to the rest of Google Apps.

"We don't have an SLA yet for Google Calendar or Google Docs, but it's something we're moving quickly towards," said Rishi Chandra, product manager for Google Apps. Google wants "to get the same level of reliability for all of Apps", he said.

Google is a major proponent of cloud computing and Yahoo has just formed a cloud computing group of its own. The trend has the potential to seriously redistribute wealth within the computing industry.

There are two broad categories of cloud computing.

The first category involves online applications such as Google Apps, Yahoo's Zimbra for email, Zoho for office and business software, Adobe Buzzword for word processing and Salesforce.com for managing customer relations.

The second category involves general-purpose foundations such as Amazon Web Services, Saleforce.com's Force.com and Google App Engine, on which customers can run their own applications.

Taking the plunge into the cloud
SLAs are the kind of contractual guarantees that appeal to chief information officers making cost-benefit analyses. But there's a gut-feeling factor at play too.

Psychologically, it's well-known in risk-analysis circles that people feel more comfortable with risk if they feel in control. Thus people are often more comfortable driving a car on a congested freeway than being flown somewhere in a commercial jet, regardless of the relative safety of the two forms of transport.

So, naturally, there's some fear with cloud computing: it means you can't reboot your laptop or check for blinking red lights on the datacentre servers.

Companies are working to address this side of the equation, too. A prime example is the Trust.salesforce.com site, which shows the response time for a Salesforce.com server transaction. It also details when problems happened, what they affected and what caused them.

"We've found, working with our customers, they want transparency. They want to know exactly what's going on all the time," said Bruce Francis, Salesforce.com's vice president of corporate strategy. "If there's an issue, they're not furious; they just want to know exactly what's going on."

Read this

Feature
Analysis: Google's search for business customers

A tie-up with Saleforce.com sees Google pushing even further into Microsoft's business apps territory

Read more +

Amazon.com, too, offers a basic status report dashboard for Amazon Web Services. "A service dashboard is something our developers asked us for, and we made the service available to them as soon as possible," said spokeswoman Kay Kinton.

'Own your own risk'
Some companies are even trying to make a business out of reducing the uncertainties of cloud computing. One is open-source monitoring-and-management-software company Hyperic, which launched a CloudStatus service in June that monitors Amazon Web Services in greater detail. The company is working hard to extend its monitoring service to other sites, too, including Google App Engine, said Stacey Schneider, senior director of marketing.

"You can't get away from owning your own risk. This is slowing the adoption of the cloud," she said.

Google is trying to communicate better with users and customers, Chandra said, although he stopped short of revealing what the uptime is for Google Docs or detailing exactly why it suffered problems earlier this week.

"With the Docs outage, we posted immediately in the administrative console that there was an issue. We posted to the help centre and the phone-line system that we were working quickly to resolve it," Chandra said.

Asked whether Google plans its own status dashboard, Chandra wouldn't share details but promised better help for users. "We're trying to find even more ways to be more transparent about reliability," he said.

Risks with non-cloud computing
Much ado can and should be made about the risks of cloud computing, but it should also be noted that even the much more mature business of computing outside of the cloud has its risks. Downtime, either through ailing or stolen PCs, or overtaxed or faulty servers, is a serious problem in that field, too.

Those with high-end services boast of 'five nines' of reliability, where services are available 99.999 percent of the year and, therefore, down no more than five minutes and 15 seconds per year. Google's Gmail SLA, at 99.9 percent uptime, promises downtime of less than nine hours per year.

That might not be five nines, and it's for Gmail only at the moment, but Google chooses to see the glass as half full.

"We talk to customers, and 99.9 percent is mostly much higher than most organisations with their internal service today," Chandra said.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

subhorup

It simultaneously worries me and uplifts me that a self-proclaimed group of internet activists name themselves after Indian mythical figures....

7 hours ago by subhorup on Anonymous activists release PCAnywhere source code
naviathan

It's actually far easier to work anonymously on the internet than you think. With tools like Tor bouncing your traffic around the world before...

10 hours ago by naviathan on Anonymous activists release PCAnywhere source code
Agnostic_OS

1000272134 and bluedalmatian with you both there but then I'm still in 10.04 land (and happy with it)

10 hours ago by Agnostic_OS on Ten factors that make Ubuntu 11.10 a hit
apexwm

Interesting article and definitely see your points on the products mentioned. One of the top products for our Help Desk (approximately 20% of all...

17 hours ago by apexwm on Ten flawed products that derail productivity
Paul Hutchinson

Absolutely - this should obviously not be handled my isp - but handled by their hosting operator. What's been suggested here is that my isp police...

17 hours ago by Paul Hutchinson via Facebook on MPs urge ISPs to take down terrorist material
Techs UK

Looks like a great phone. I don't notice any deficiencies in WP7. used IOS before, that's pretty good. I don't spend much time in Apps, all i need...

20 hours ago by Techs UK on Nokia pins US 're-entry' hopes on Lumia 900
Larry Bloggy

Now with the help of these apps you are always synced with MS outlook while on the move. Just download apps like xobni or outlookreflex and get...

21 hours ago by Larry Bloggy via Facebook on Outlook Social Connector beta 2 and the LinkedIn connector
mike40g123

Your details are wrong. The version currently being made is the one with 2 USB ports, 256MB RAM and a network port. This is the Model B. The...

23 hours ago by mike40g123 on Raspberry Pi boards set to go on sale
Moley

The thing that has been puzzling me for quite a while is how Anonymous can remain anonymous whilst not only being active on the Internet but also...

2 days ago by Moley on Anonymous activists release PCAnywhere source code
Don Dilly

If what Semantec is saying is rue, that is even worse and shows a complete disregard for thier users. If what Anonymous claims is true and the...

2 days ago by Don Dilly via Facebook on Anonymous activists release PCAnywhere source code
MattChurchy

Didn't seem particularly biased to me either. Oh though you might have mentioned some other competitors with free search and email services...

2 days ago by MattChurchy on Time for an evil umpire: Google, Microsoft & privacy
Simon Bisson and Mary Branscombe

James - exactly as much as anyone paid you for your comment; I don't feel that I need to say that I'm independant and unbiased, but just for you...

2 days ago by Simon Bisson and Mary Branscombe on Time for an evil umpire: Google, Microsoft & privacy
Carl White

Once they realise symantec are willing to pay real money, they will simply keep extorting, unless of course symantec/authorities can use the...

2 days ago by Carl White via Facebook on Symantec offered hackers $50k in source code sting
Jonathan Hassell

You can find more information on BS 8878 by Jonathan Hassell its lead-author at http://www.hassellinclusion.com/bs8878/ The page includes a...

2 days ago by Jonathan Hassell on BSI publishes first British web accessibility standard
servermanagement

Thanks for this list. Now I know, what to include on my system to make it more functional.

2 days ago by servermanagement on Ten flawed products that derail productivity
1000092626

What if it's a 4 car household? The point is, more bandwidth = more things you can do simultaneously, like streaming HD video in one room of the...

2 days ago by 1000092626 on Virgin Media beats 100Mbps schedule, hikes prices
Gary Burton

No point whatsoever increasing broadband download speed. unless ever server on the net has access to massively up rated throughput. The worlds...

2 days ago by Gary Burton via Facebook on Virgin Media beats 100Mbps schedule, hikes prices
Random_Error

They're also increasing their TV package prices, whether to help fund this or not.

3 days ago by Random_Error on Virgin Media beats 100Mbps schedule, hikes prices
Techs UK

How can you set it up wrong to intermittently connect? Should I be asking for more pay? Outlook/Exchange is a breeze.

3 days ago by Techs UK on Ten flawed products that derail productivity
JamesCheese

And how much did Microsoft pay you for that article?

3 days ago by JamesCheese on Time for an evil umpire: Google, Microsoft & privacy