Amazon has offered to redeliver copies of George Orwell novels that were mistakenly deleted from Kindle owners' libraries, or provide a gift certificate or cheque for $30.
Kindle owners who lost their copies of 1984 and Animal Farm in July are now entitled to a replacement copy or $30 (£18).
In July, Amazon received a torrent of criticism, as well as a lawsuit, over its decision to delete copies of 1984 and Animal Farm from Kindles after it discovered that certain versions of those e-books were added to the Kindle library by an unauthorised publisher.
Amazon chief executive Jeff Bezos apologised for the move in an email to Kindle owners on Thursday, a copy of which was provided to ZDNet UK's sister site, CNET News.com, by a reader.
"This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our 'solution' to the problem was stupid, thoughtless, and painfully out of line with our principles.
"It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission," Bezos wrote.
Those who purchased the deleted copies can email kindle-response@amazon.com to declare whether they would like another copy, or the $30 gift certificate or cheque (including an address if a cheque is required) .
Amazon said the copies would be returned with annotations, perhaps in hopes of satisfying the student who filed a lawsuit against Amazon after he lost his class notes when the e-book disappeared.
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Like this make me smile and they say that people are loosing there voice over such mediums obviously not if anything it amplify's it and also delivers it straight to the top.