AMD turns up the Athlon heat

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

NEWS
Advanced Micro Devices on Thursday outlined aggressive plans for new Athlon chips and predicted a break-even fourth quarter. In a surprise announcement, the company said it will begin shipping a 750MHz version of the flagship processor by the end of the year, according to Chairman and CEO W. J. Sanders. AMD had planned to deliver the 750MHz Athlon in the first quarter of next year. Instead, it will begin shipping 800MHz Athlon chips during that time. AMD has also begun demonstrating 900MHz Athlon chips, which require no special cooling technology, Sanders said. All three chips will utilise a new manufacturing process, which reduces the space between transistors inside them to 0.18 micron. Switching Athlon to the new process will help increase the chips' clock speed. The process advancement will also allow AMD at a later date to deliver Athlons with integrated Level 2 cache, leading to additional performance gains. Switching to 0.18-micron process, versus the 0.25-micron process, increases yields of processors and lowers cost of production for AMD. They would likely pass on those savings to customers. Executives also announced AMD expects to break even in the quarter. Wall Street had been forecasting a 36-cents-per-share loss, according to First Call/Thomson Financial. "Demand for our products is robust," Sanders said at the company's annual shareholders meeting. The company's projections for shipping five million processor units in the fourth quarter was "conservative," he added. "We remain confident that we can produce 1 million Athlons this quarter," he said. AMD revealed a bit of information about other upcoming products as well.The company is moving aggressively to thwart Intel's resurgence in the "value PC market" with a new 533MHz K6-2 processor that will ship this quarter. AMD will introduce the K6-2+ chip, a version of the K6-2 processor based on its 0.18 micron process, featuring integrated Level 2 cache, in the first quarter of 2000, said Robert R. Herb, senior vice president and chief marketing executive at AMD. "Intel's aggressive frequency push (earlier this year), and AMD's temporary lack of ability to deliver (competitive processors), relegated our product offerings to only the very low-end of the value PC market. As a result we saw a declining of K6-2 processor-based PCs throughout second and third quarters," he said. AMD's plan for K6-2+, however, is to match Intel Celeron chips, he added. While it improves performance of its AMD K6 family this quarter, AMD is looking to the second quarter of next year to begin diversifying the Athlon. "The AMD Athlon will provide frequency and performance improvements over a wide range of product segments (in the second half of 2000)," Herb said. Three new chips based on an "enhanced" Athlon core will be added to the product family starting in the second quarter. At the same time AMD will begin a move to a less expensive processor packaging, called Socket A. Athlon processors are now packaged in a cartridge, which fits into a slot, called Slot A, on a PC's motherboard. Moving to 0.18 micron, however, eliminates the need for the packaging, due to reduced heat and the ability to integrate memory on to the processor die. Less packaging translates into lower processor prices. One of the first new Athlons will be a chip code-named Thunderbird. Thunderbird will take aim at high-performance, hitting 1GHz and faster clock speeds. It will be available with either Slot A or Socket A packaging, Herb said. Another Athlon variant, code-named Spitfire, will be available only with Socket A packaging and will target the value PC market. This chip will likely be the replacement for AMD's K6 family of chips. The K6, however, will be around until the end of 2000, AMD officials have said. AMD did not disclose details on how the Athlon core will be enhanced or about the construction, such as pin count, of the Socket A. AMD, in the second half of 2000, will turn the key on Mustang, the code name for an even higher performing Athlon chip. Mustang will support a 266MHz system bus and up to 2MB of on-board cache. The chip also will be AMD's first 0.18-micron processor to utilise copper interconnects. The chip will work with Slot A or Socket A packages. Mustang, in Socket A packaging, will be the first Athlon with mobile features, according to AMD. This means that it will meet power consumption and thermal needs of notebooks. AMD, however, has not yet disclosed when it plans to introduce a mobile Athlon. Mustang will also have an application in the value market, Herb said. AMD will also introduce a two-way processing chip set in the second half of next year. The chip set, named IGD 4, will be one of the first multiprocessing chip sets. It will support Rambus memory as well as AGP 4X. AMD partners Hotrail and API are developing four-way processor chip sets as well. All of the multiprocessor efforts are targeted primarily at the server market. While AMD is working to improve the performance and availability of its processors, its ace in the hole in terms of profitability may be flash memory. The market for flash memory is exploding, driven by cellular phones, set top boxes and telecommunications equipment. AMD expects the market to grow to $4bn in 1999 and $7bn in 2002. AMD plans to add flash memory production capacity next year. It will also develop new flash memory, based on its 0.18-micron process, that will go into production in 2001. "Firm (Flash memory) pricing and the multiyear agreements we are entering into will provide AMD with a foundation for sustained and profitable growth," said Walid Maghribi, group vice president of AMD's Memory Group. Athlon chips using the 0.18 process are known as "K75" internally.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

itsajob

2. Bad idea. Making up patch cables loses you your commission from the cable supplier. 3. If you tidy up, other people can understand where the...

4 hours ago by itsajob on Ten IT jobs to save up for those rare lulls
Roberto_Store

Now On Sale, Unlocked iPhone 4S / Galaxy Note In Factory Box. Roberto-Techie(UK) ”Now on Sales” Smartphone, Android,Tablets,Gadget &...

7 hours ago by Roberto_Store on Samsung Galaxy S III lined up for sale
Paul Smyth

Is this classic FUD? One thing I would definitely have notice is a Mozilla threat to stop supporting GNU/Linux.

9 hours ago by Paul Smyth via Facebook on Firefox rapid release improves Fedora Linux
UnderINK

I agree with the previous commenter wholeheartedly. I couldn't say it better myself. This is very 'Big Brother'. And while I agree with protecting...

13 hours ago by UnderINK on European e-identity plan to be unveiled this month
Simon Bisson and Mary Branscombe

Nice to see that Turing's idea of a general purpose computer doing once-hardware-powered tasks in software is now universal ;-) Mary

19 hours ago by Simon Bisson and Mary Branscombe on Software with everything

seriously now. I've only bothered to read a small bit of the comments. do me and the rest of the world a favour. stop saying it does not work or...

23 hours ago by via Facebook on Music industry negotiating over 24-bit downloads
Philip Charles Cohen

Read about it and weep, John Donahoe ... In addition to Visa’s V.me, there is now MasterCard’s PayPass digital wallet soon to arrive; another...

1 day ago by Philip Charles Cohen via Facebook on PayPal takes phone-based payments to the high street
apexwm

Leslie Satenstein : Where have you ever seen Mozilla even mention this? Firefox is the most popular browser in the GNU/Linux OS, so I don't see...

1 day ago by apexwm on Firefox rapid release improves Fedora Linux
songmaster

SHleG: Do you remember building a clockwork scorpion kit (I'm pretty sure I have a photo of it somewhere) — I think it was called something like...

1 day ago by songmaster on Software with everything
Chris Wortman

Good I love Yahoo! Their search engine is getting better than Google as of late. I find more of what I want on the first page, and usually within...

1 day ago by Chris Wortman via Facebook on Linux Mint 13 ramps up for KDE release
PatrickG

openhgs has made the point for Windows 8 multiple monitors without realising it! With Windows 7 you have to switch the mouse and so your focus...

1 day ago by PatrickG on Windows 8 could speed multi-monitor uptake
Leslie Satenstein

Mozilla has threatened to stop supporting Linux. I guess that UBUNTU is going with another browser. I indicated that if Mozilla stops supporting...

1 day ago by Leslie Satenstein via Facebook on Firefox rapid release improves Fedora Linux
Andy Bolstridge

Much as I abhor Microsoft's licensing practices, this is almost certainly down to purchasing IT equipment via 3rd party consultants - you get the...

1 day ago by Andy Bolstridge via Facebook on 6 million wasted licences and £1,200 PCs: welcome to government IT
Jack Schofield

@openhgs Windows users have had multiple desktops since Linus started writing Linux. They just haven't shipped as standard because not enough...

2 days ago by Jack Schofield on Windows 8 could speed multi-monitor uptake
Jack Schofield

@Phil at Cloud4 What, Microsoft gets £1,200 per PC and £1,622 per server? Gosh, I'm amazed....

2 days ago by Jack Schofield on 6 million wasted licences and £1,200 PCs: welcome to government IT
craigsc

You guys have no idea what is going on at Autonomy. Autonomy could have been a much more profitable organization. The sales operations at Autonomy...

2 days ago by craigsc on HP cuts 27,000 staff as Autonomy chief Lynch leaves
Moley

How does this impact on dual or multi booting? Seems to me to more or less prohibit this, from Windows 8 anyway. Will Grub 2 recognise Windows 8,...

2 days ago by Moley on Windows 8 start-up speed forces USB boot workaround
apexwm

I don't understand why there cannot be a slight pause during the boot process so the user can press a key. Many operating systems do this, even if...

2 days ago by apexwm on Windows 8 start-up speed forces USB boot workaround
Gavin Goodman

You can now buy the Xi3 modular computer in the UK at http://www.ocdistribution.com . This can be bought with the Tand3m software, pricing and...

2 days ago by Gavin Goodman on CES 2012: Xi3 microSERV3R
Phil at Cloud4

I agree: Mike Lynch can clearly build a business and manage strategy. I suspect the exit of Mike is more likely the end of a planned handover...

2 days ago by Phil at Cloud4 on HP cuts 27,000 staff as Autonomy chief Lynch leaves