AMD hopes to rack up server victory

Daily Newsletters

Sign up to ZDNet UK's daily newsletter.

NEWS
RackSaver will release servers running Opteron processors from Advanced Micro Devices next quarter, as the two companies heat up the David-and-Goliath battles in the corporate computing market. RackSaver, which counts Pixar Animation and Shell Oil as customers, will unveil Opteron-based rack servers on 22 April, the same day the chip comes out, as well as Opteron-based machines that slide into the company's blade server system, said Gene Kim, vice president of sales and marketing for RackSaver. Although far smaller than Dell Computer or IBM, RackSaver is to date the largest manufacturer to commit to the upcoming chip. The decision also highlights the challenges and opportunities for AMD in the corporate market. On one hand, AMD and RackSaver face an uphill climb in getting notoriously conservative corporate buyers to try, let alone buy, new types of hardware. RackSaver's Opteron computers are based on designs from Newisys. "It is a hard sell to start out with," Kim said. "It is a new processor, and [Newisys is] a new company." On the other, the growing popularity of Linux clusters -- conglomerates of one-, two- and four-processor servers tackling tasks that would ordinarily require a supercomputer -- has opened the door for smaller manufacturers to carve out niches that behemoths like IBM or Hewlett-Packard can't always adequately squeeze into. Besides displacing Sun Microsystems servers at Pixar, RackSaver has installed large server systems at graphics chip designer Nvidia, energy company Conoco, and Industrial Light and Magic, the effects studio behind the "Star Wars" films. "They've had traction in some of the high-performance computing areas," said David Freund, an analyst at Illuminata. "The key is going to be how these smaller players can act as a boutique firm." The competitive field, though, could become crowded rapidly. Newisys is discussing licensing its Opteron server and motherboard designs to "virtually all" of the major manufacturers, including overseas manufacturers such as NEC and Fujitsu-Siemens, said Jack Steeg, senior vice president of sales and marketing. "It is nip and tuck as to whether they will jump in the pool," Steeg said. Many of these companies are buying seed units from Newisys, he said. Some are also already telling some potential customers that they will provide them Opteron servers based on Newisys designs if needed. "A couple of them are bidding our products," in contract proposals to scientific organisations, Steeg said. Rack and stack
As the name suggests, RackSaver specialises in servers that take up less space than wares from competitors. In general, the company concentrates on large contracts, where a private company or a university is seeking to install hundreds, if not thousands, of servers. "We've got customers with 10,000 nodes (individual processors) or more," Kim said. "Since 2001, we have installed more Linux-based clusters in the oil and gas segment than the tier one manufacturers combined." Like its competitors, the company has developed its own set of tools to help information technology executives manage these massive computer collections. The tools can warn of hardware meltdowns, monitor switches and help administrators shift computing burdens. Additionally, RackSaver has designed its own cooling systems, because heat is a special problem in dense blade servers. The design of the company's blade system will also provide a smooth avenue for the acceptance of both AMD's and RackSaver's technologies. The BladeRack system can simultaneously contain six different chips: Intel's Pentium III, Xeon and Itanium, and AMD's Athlon, Opteron and Athlon64. Thus, by buying RackSaver's blade system, customers can experiment with AMD chips and install them, if need be, for regular use. The racks that will accommodate the Opteron chips "are going to be the same as the ones installed at Pixar," Kim said. Large manufacturers, however, may begin to tout how different types of chips can fit into their racks, Freund said. IBM, for instance, is working with Cisco Systems to fit networking equipment into its rack. The Opteron-compatible products coming in April will include a two-processor 1U rack server, a two-processor 2U rack server with hot-swappable drives, and blade racks that can incorporate 44, 66, 88 or 132 processors. Newisys designed the 1U and 2U servers and designed the blades -- but not the rack -- on the blade systems, according to Kim and Steeg. The designations 1U and 2U refer to the dimensions of the server. Additionally, the company will release a small blade that can house eight Itanium processors or 11 Opteron or Xeon processors. The small blade server will be tuned to work with Oracle and IBM databases and pitched at customers in the financial services market.
More enterprise IT news in ZDNet UK's Tech Update Channel. For a weekly round-up of the enterprise IT news, sign up for the Tech Update newsletter. Let the editors know what you think in the Mailroom.

Post your comment

In order to post a comment you need to be registered and logged in.

You can also log in with Facebook. Log in or create your ZDNet UK account below

  • Login

Will not be displayed with your comment

By signing up for this service, you indicate that you agree to our Terms and Conditions and have read and understood our Privacy Policy. Questions about membership? Find the answers in the Community FAQ

Get ZDNet UK's daily newsletter

Enter your email address to sign up

ZDNet UK Live

GrueMaster

Nice review and very informative. One thing I'd like to add (in reply to whs001's 1st question), the main reason to have the same interface from...

35 minutes ago by GrueMaster on A tale of two distros: Ubuntu and Linux Mint
Frederick Wrigley

I'be been using Mint 12 since the RC came out, and I am far more happy with the Cinnamon, the Mate, and, yes (with extensions), theGnome 3...

1 hour ago by Frederick Wrigley via Facebook on A tale of two distros: Ubuntu and Linux Mint
bdantas

Excellent article. One small correction, though--although a fresh installation of Linux Mint 12 will, indeed, provide the user with a version of...

2 hours ago by bdantas on A tale of two distros: Ubuntu and Linux Mint
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

3 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Alan Ralph

In related news, the ISPs club together to get the members of the Home Affairs Select Committee (ya goofed on that part, ZDNet UK) copies of "The...

3 hours ago by Alan Ralph via Facebook on MPs urge ISPs to take down terrorist material
Moley

For Gnome 2 die-hards, it is possible to add icons to the bottom panel (or top top panel, if you prefer) which provide the exact Gnome 2...

3 hours ago by Moley on A tale of two distros: Ubuntu and Linux Mint
ramwellian

Your comments would seem pretty naive and immature. Your 'solution' appears to be, "gee, let's all just give in to the hackers and give them...

4 hours ago by ramwellian on Cloud computing security: no more oxymoron?
BugStalker

"Interesting thought ... If you installed Win7 as a dual boot on a machine that previously only had Linux, and it wrecked your Linux installation,...

4 hours ago by BugStalker on Windows 7 Declares War on GRUB
whs001

This is an excellent summary of Ubuntu and Mint and the interface differences between them. Most such articles take a very partisan position for...

4 hours ago by whs001 on A tale of two distros: Ubuntu and Linux Mint
Moley

@ewallace. Not so clear. Anyone can obtain the text, for example from here http://www.ustr.gov/webfm_send/2379. I support ACTA so long as it and...

4 hours ago by Moley on ACTA: Facts, misconceptions and questions
45283

I think WinRT is fantastic. I just wish it was an option for people that didn't want to go through Microsoft's App Store with its attendant...

7 hours ago by 45283 on Why Windows 8 needs architectural hygiene for WOA
Burn-IT

Nine people? £30m? Who's back pocket is that lot going in? And IF they say it is for new buildings, what about all the ones the government has...

8 hours ago by Burn-IT on Police set to launch three £30m e-crime hubs
ewallace

Just to be clear, nobody knows what is in the text of ACTA, here is a photograph of the text of ACTA http://twitpic.com/8h9iju as submitted to the...

9 hours ago by ewallace on ACTA: Facts, misconceptions and questions
fgvrg56

Unfortunately main issue is that ASUS is refusing to accept that they make some mistake on this version of asus Transformer prime. 1 - GPS sensor...

10 hours ago by fgvrg56 on Asus Eee Pad Transformer Prime Wi-Fi & GPS problems?
Ben Woods

@Marcus A fair question. Just talked with Archos which said it was working on an announcement for next week....

11 hours ago by Ben Woods on Archos confirms G9 Ice Cream Sandwich update schedule
Marcus Karlsson

Any update on this, considering the claimed "first week of February"?

12 hours ago by Marcus Karlsson via Facebook on Archos confirms G9 Ice Cream Sandwich update schedule
apexwm

Bill Goodrich : Just as al_langevin pointed out, with Windows Server 2008 there is no Services for Macintosh anymore. It's gone, not available....

20 hours ago by apexwm on Windows Server 2008 drops the ball for Mac compatibility
txtrainguy

Replying to an old topic that I'm currently facing with my CEO (who is on a Mac). Our servers are primarily Windows Servers, office is about...

1 day ago by txtrainguy on Windows Server 2008 drops the ball for Mac compatibility
k0tcs3

Sure, that makes perfect sense. Pay wrong-doers money and thank them for breaching your security and pointing out your flaws, that would surely...

1 day ago by k0tcs3 on US indicts Romanian over NASA climate change hack
Random_Error

I think he's referring specifically to Android apps, as Apple do regulate their App Store, but Google seem to let any old crap onto the Android store!

1 day ago by Random_Error on RIM: BlackBerry will keep 'garbage' apps out of store